Traditional Culture Encyclopedia - Hotel franchise - What do you mean by "great virtue" and "deep iron for the people"
What do you mean by "great virtue" and "deep iron for the people"
It means that it represents an entrepreneurial spirit. According to the inquiry of Shenzhen Metro Group, it shows that "carrying goods with great virtue and serving the people with Shenzhen-Guangzhou Railway" represents an entrepreneurial spirit. 165438+1On the afternoon of October 28th, Shenzhen Railway Group held a brand upgrade conference with the theme of "Virtue for the People" at Crowne Plaza Hotel. At the conference, the newly upgraded cultural mental recognition system and visual recognition system (VI system) were officially released, and the brand image was released, which also announced the overall improvement of Shenzhen Metro Group's product strength and brand strength. The development of enterprises needs the guidance of culture. In order to maintain the vitality of Shenzhen railway brand, it is necessary to establish a set of corporate culture concepts that match its functional orientation and mission. At this press conference, Shenzhen Railway Group released the brand concept of "carrying goods with morality and serving the people with Shenzhen Railway", which is not only a true portrayal of Shenzhen Railway Group's dedication and perseverance in virtue for 22 years, but also the starting point and foothold of all future work.
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