What influence strategy does Holiday Inn adopt to control channels?

this kind of hotel adopts push strategy to control the channel.

Push strategy refers to the strategy that hotels use salesmen and dealer promotions to push products into channels. The push strategy has the advantages of low risk, short promotion cycle and quick capital recovery, but its prerequisite is the knowledge and cooperation of middlemen.

The common ways of push strategy are to send salesmen to sell products at home and provide various pre-sale, mid-sale and after-sales service promotions.