What aspects should be involved in hotel e-commerce marketing planning?

This is an article I saw on Analysys International. See if it is useful:

Talk about chain hotels carrying out online marketing

Hotel online marketing is It refers to a marketing activity in which hotels use the international Internet, a fast and flexible information communication channel, to promote hotel products. Our country's hotel Internet marketing is still in its infancy, and there are still shortcomings such as slow page links, rough and monotonous Internet design. Let's share the strategies and methods for hotels to carry out Internet marketing.

1. Product Strategy

In the hotel's online marketing process, customers can only understand the hotel's products through the hotel's web page and make reservation decisions. Therefore, doing a good job in web design and "virtual guest room" construction will be the key to hotel product strategy.

1. Web design

To put it simply, the effects pursued by the hotel’s web design are: first, refinement, and second, convenience. Specifically, the following points should be noted: “First, The hotel's homepage should be able to give customers a strong and prominent impression. Secondly, the webpage structure should be reasonable and the levels should be clear. Customers should be able to know the direction they should search from the directory on the homepage. Thirdly, the content of the webpage should be comprehensive. , try to cover the information that customers generally need. Fourth, the links of the web page should be easy to browse, and the transmission speed and picture download speed should be fast. Care should be taken to avoid dead links, inability to call out graphics, etc. Faced with so many problems on the Internet. On the Internet, the hotel saves customers' time and attracts customers, which creates opportunities for the hotel's online marketing.

2. Virtual guest rooms

Customers are familiar with the products they are going to buy before purchasing them. You need to have an understanding, but in traditional marketing, hotel customers cannot buy goods like other customers before making a decision. However, face-to-face online marketing can satisfy customers. This kind of demand. The hotel uses high-tech means such as computers and the Internet to create a "virtual room", so that customers can not only have a comprehensive understanding of the room they will book, but more importantly, they can use it in the "virtual room" Design your favorite guest room in the hotel room, so as to truly achieve the best combination of tangible products, intangible products and intangible services in the hotel room.

Customers only need to click the button with the mouse in a prominent position on the hotel homepage, and the screen will appear. Immediately entering a three-dimensional space from the plane, customers can enter the hotel's "virtual guest room" to visit and design.

First of all, the well-dressed and smiling waiter on the screen opens the door to the customer. You enter the guest room, open the window, make tea, and turn on the music, and use her pleasant voice to introduce the guest room to the guest. The screen will also display the guest room in sequence along with her introduction. The panoramic view of the guest room, furniture and equipment, roof decoration, floor pattern, etc. are displayed to the customer in turn. After the display is completed (of course you can also selectively visit and browse), you can also move the mouse to view new service items and learn how to use the guest room buttons. , you can even look out the window. If the customer is satisfied with the "visited" room, he or she can make a confirmed reservation. The customer only needs to enter their request into the computer, and the hotel will reply after a while. If the hotel can meet your request, the hotel will invite the customer to the "virtual room" again--but this time. What the customer sees will be a guest room designed by himself, and everything in the guest room is designed according to the customer's wishes.

3. SMS platform and. WAP site

In order to allow customers to learn about the hotel, book services, publish promotional information, and maintain old customers anytime and anywhere, the hotel can set up its own SMS platform and WAP site as needed, and the hotel uses the SMS platform to accept customers. Booking service information and timely feedback on the booking situation, or based on the consumption points of some old customers, send text messages to notify them of some preferential information and free services that they can enjoy. This not only expands the hotel's sales channels, but also facilitates customers, and the maintenance of old customers is more appropriate. With the development of mobile communication technology, the number of wireless Internet users has greatly increased. By establishing its own WAP site, hotels can not only let customers know about hotel booking services, but also enhance the hotel's image and popularity.

(Hope this helps you)