Professional characteristics of graphic design

Professional characteristics of graphic design

Definition

The definition of graphic design generally refers to being artistic and professional, using "visual" as a way of communication and expression. Create and combine symbolic images and text in a variety of ways to create visual representations that convey ideas or messages.

Graphic designers may use professional skills in typography, visual arts, layout, etc. to achieve the purpose of the creative plan.

Graphic design usually refers to the process of production (design) and the final completed work. Graphic design major learning content usually includes design and production works using software such as Photoshop, Illustrator, and CorelDRAW Indesign.

The graphic design major mainly studies design principles, types and layouts, digital illustrations, digital photography, design thinking, painting basics, digital image processing, 3D technology, visual communication history, academic research and communication skills, and typography for advertising. Design, semiotics and sign-making, semiotics and image-making.

Print media and production, web design visual identity system, packaging design, publication design, portfolio design, design studio, company logo design, etc.

Basic knowledge

1. [Must learn] The three basic components of design (including color composition, plane composition, and three-dimensional composition), and the basics of sketching (mastering the principles of perspective and the relationship between light and shadow) at the same time Then specialize in color matching and color psychology.

2. [Master] copywriting design (requires certain cultural literacy). Master the basic skills of copywriting and can use them comprehensively in all walks of life. You need to be able to write a simple advertising slogan or something.

3. [Must learn] Format layout and principles (mostly used in picture albums, advertisements, and web design) Master the principles of layout formation, grid design theory, and basic element types of pages.

4. [Software] Four major graphic design software, Photoshop (PS bitmap), i1lustrator (Al quantity) InDesign (ID bitmap typesetting), CoreDRAW (CDR vector), choose at least one vector and bitmap Graphic software learning.

5. Starting from the understanding of points, lines, and planes, learn to master the basics of plane composition, color composition, three-dimensional composition, perspective, etc.; we need to have objective visual experience, establish a basis for rational thinking, and master vision. physiological laws and understand the concept of graphic design elements.

Salary

1. Average annual salary: The average salary for graphic design hosting positions nationwide is approximately 108,307 per year.

2. Annual income distribution: 60% below 100,000; 32% between 100,000 and 200,000; 8% above 200,000.

3. Annual salary distribution for different working years: within 1 year ￥73,345: 1-3 years ￥88,926; 3-5 years ￥110.835: 5-10 years ￥115.803; more than 10 years ￥134.574.

4. The regions with the greatest demand for graphic design are Guangzhou, Shenzhen and Shanghai.

5. Graphic design has the highest salary, and the most frequently occurring skill requirements are graphic design, visual design, and PHOTOSHOP.

6. The industries with the greatest demand for graphic design are advertising/public relations/exhibitions, professional technical services, and the Internet.

Employment positions

1. Planning artist

Responsible for the design and production of corporate promotional materials, and have certain copywriting and organizational skills; comprehensive ability required Strong, able to use graphic design software, hand-drawn posters, etc. Mainly working in shopping malls, hotels, entertainment venues, trading companies, etc.

2. Graphic art

Using computers to design and produce promotional materials requires proficiency in graphic design software and a certain art foundation. Mainly working in advertising agencies.

3. Display art

Currently, it is a relatively new industry in China. It is responsible for the window design and in-store layout of business places (mainly shopping malls and specialty stores). It requires a foundation in planning and art, as well as creativity and fashion and art sensitivity.

4. Website artist

Responsible for the production of the website. It is required to be able to use the Three Musketeers of the web and graphic design software. At the same time, you must understand some backend codes. The company requirements must be proficient.

Employment positions

5. Film and television drama art artist

Film and television drama art responsibilities are available in film schools.

6. Stage Artists

The beautiful effects on the stage of the "Spring Festival Gala" every year are all masterpieces of stage artists

7. Photo studio artists

Responsible for making photo albums and processing photos in the wedding photo studio.

8. Inkjet printing artist

Responsible for the production of exhibition boards and the use of inkjet printing machines. To be precise, this job can only be regarded as operation rather than design. Generally, he works in inkjet printing companies.

Employment prospects

According to the current market environment, the employment scope of graphic designers is still very wide, because the graphic design industry is closely related to other walks of life. Contact, no matter what kind of work you do, it is inseparable from the promotion of graphic design.

So, in addition to being qualified as a graphic designer, you can also work as a website artist, design assistant, senior designer, architectural designer, art director, design director and other related jobs.

Graphic design has a wide range of uses in society and has very good prospects. The fields involved are relatively wide: as long as there is a market, there is a need for advertising and advertising designers; as long as there are readers, there is a need for newspapers, magazines, and book art editors.

As long as there is traffic, outdoor traffic is needed, and outdoor advertising, street signs, and stop signs are needed, especially more underground platforms and advertisements, and more advertising companies and practitioners are needed: Digital Art It has also entered the homes of ordinary people, which has led to the rapid expansion of the market for graphic arts processing.