Planning scheme of hotel management activities

In order to ensure the high quality and level of work, it is often necessary to prepare a specific, detailed and targeted plan in advance. The contents of the plan are mostly the work of superiors to subordinates or involve a large area, and are generally distributed in the form of "file headers". So what kind of plan is good? The following is the planning scheme of hotel management activities that I have compiled for you. Welcome everyone to refer to it, I hope I can help you.

Hotel management activity planning scheme 1 In order to meet the demand of the consumer market, mobilize the enthusiasm of hotel staff and create good business performance for the hotel, the following scheme is formulated in combination with the industry situation in the region and the actual situation of the hotel:

A, marketing plan:

1. Commission for selling stored-value cards:

Pay the commission according to the value of the stored-value card (starting from 6000 yuan). Please refer to the matters related to handling VIP customers' stored value cards for specific commission methods.

2. All hotel employees who represent engagement banquets, birthday banquets, meetings and teams must register with the hotel marketing department at the first time and sign an agreement. Marketing clerk registration, marketing director to verify effective, they can get 65438+ 0.5% of the actual consumption. If there are other discounts or concessions after consumption, you can't enjoy the commission.

In the process of consumption, the hotel staff will be responsible for the reservation, and other relevant departments must fully assist the reception.

Second, the reward object:

1. All employees of the hotel can participate in the promotion of stored-value cards.

2. Book wedding and birthday banquets, meetings and teams on behalf of the hotel. Managers and marketers in charge of various departments of the hotel do not participate, and other employees can participate.

3. Time of royalty payment: After the consumption is generated and all accounts are settled, the salary of the current month can be cashed.

4. If the guest is dissatisfied due to robbing the guest or neglected due to interests, all commissions will be erased and punished according to the hotel quality management regulations.

Hotel management activity planning scheme II. purpose

Mobilize all staff's marketing awareness and improve service quality;

Second, the business plan

Adapted object 1: employees of various departments

1, commission scheme

All customers who spend in any department of the hotel will be counted as personal performance commission according to 2% of the actual consumption amount.

2. Performance confirmation

Employees and customers must make reservations with the manager of the consumption department in advance before the guests arrive.

Adapted object 2: cashier, receptionist, reservation clerk, DJ, foot bath technician, department head and department manager of each bar.

1, commission scheme

All customers who spend in other departments of the hotel, except their own departments, are counted as personal performance commission at 2% of the actual consumption amount.

2. Performance confirmation

Employees and customers must make reservations with the manager of the consumption department in advance before the guests arrive.

Third, the operating rules

1. Employees' performance statistics for the day shall be submitted to Chen Ling by managers of various business departments before starting work the next day.

2. Employee performance commission will be collected in the accounting office at the end of the month.

3. The first booking person is responsible for the reception of the same group of customers in the hotel, and other receptionists fully assist in the reception; The performance is the first appointment.

4. Managers of all business departments must conscientiously perform their duties. If there is injustice, dereliction of duty, improper handling of various coordination work or insufficient explanation to employees, it will be dealt with accordingly.

It is not a personal achievement for customers to call any department of the hotel to make a reservation.

6. The clients of Yuanda Company are not considered as achievements. (Group company, factory, trade, real estate, hotel interior)

7. The following behaviors will be severely investigated by the hotel.

(1) Adapted object 2 resells or presents the performance of this department to employees of other departments by taking advantage of his position.

(two) taking advantage of his position to accept gifts from others.

(3) Because of robbing customers, customers are uncomfortable and dissatisfied.

(4) Those who neglect customers due to interests or personal grievances.

(5) Taking the task as an excuse or revealing, thus bringing bad comments to the hotel.

Four. Matters not covered in the above scheme shall be subject to the notice of the administrative human resources department.

Five, the above scheme from 20xx-8- 1 formal trial.

Plan III of Hotel Management Activities In order to improve the economic benefits of the hotel and stimulate the marketing awareness and competition awareness of all employees, this marketing plan is formulated in line with the principle of combining incentives and constraints, benefits and interests.

I. Card Commission:

1. Sales membership cards of employees in the front desk and other departments are accrued according to each 3 yuan (membership card 29 yuan/Zhang).

2. Charges for stored value cards: 2% for a one-time recharge of less than 5,000 yuan and 3% for more than 5,000 yuan (including 5,000 yuan).

Second, all hotel staff introduce customers according to personal channels, and give comments according to different room prices and different proportions.

1, retail occupancy: 25 yuan × number of rooms × number of days.

2. 10% discount for staying: 20 yuan × number of rooms × number of days.

3. 15% discount for check-in: 15 yuan × number of rooms × days.

4. 20% discount for staying: 10 yuan × number of rooms × number of days.

If the check-in price is less than 20%, it will not be mentioned.

All sales must be booked in advance by the introduced employees. On the day of check-in, the referral staff, the front desk attendant and the front office manager must sign for confirmation at the same time. Those who have not booked in advance or signed for confirmation will not be withdrawn.

Leaders' introduction, individual customers in the store, online booking, agreed accommodation for the company, and customers contacting the accommodation meeting team themselves are not included in personal performance.

Third, taxi commission.

Every taxi driver gives a guest a taxi authorization card of our hotel. After the successful check-in, the employee who issues this code authorization card will be rewarded by 5 yuan every time.

Fourth, the distribution method

At the beginning of each month, the front office manager submits the marketing statistics and taxi commission reward statistics to the finance department, and the finance department checks whether the cash has arrived according to the submitted marketing amount and signs it for confirmation. 1 month 1 day, and pay with the salary. If it is not received, the commission will be included in the payment in the month of receipt.

This scheme will be implemented on February 6th, 20xx.

Hotel management activity planning scheme 4 Company profile: Our company was formally established in Beijing on June 65438+1 October1. At present, it is a five-music theme restaurant integrating catering, accommodation, business meetings, leisure and entertainment in Beijing. Rooms 1000 rooms can accommodate more than 3,000 people at the same time. There are 12 Chinese and western restaurants, 20 meeting rooms and 50 leisure and entertainment places. A large swimming pool can accommodate 1000 people at the same time. The company has just been established, and it is urgent to establish a good brand image in the hearts of consumers and improve the company's popularity.

Industry background analysis: At present, there are many companies engaged in catering and accommodation, but they are all the same, and there is not much new idea, but these companies have more customer groups. With the development of the times, innovative and comprehensive theme restaurants are the new development trend in the future, and the prospects are very optimistic. The characteristics of theme restaurants are: distinctive theme, specific consumer groups and rich cultural connotation.

Marketing objective: Our company hopes to improve its popularity, expand its market share and establish a good brand image in the hearts of consumers through music-themed restaurants.

Design concept:

1. The overall design of the hotel takes music as the theme to meet the diverse needs of music lovers.

2. The combination of art and practicality shows individuality.

3. Many designs emphasize the combination of Chinese and western cultures, showing uniqueness, culture and high taste.

China Concert Hall adopts simple style, respects traditional humanistic ideas, better interprets China music, and strives to raise cultural understanding to a higher level while enjoying the performance. The western concert hall cooperates with western symphony performances and individual vocal performances to achieve musical effects. Consider personal performances, such as personal concerts, band settings, and dance cooperation.

The design of the auditorium is circular, and we strive to achieve a visual and auditory feast from all angles. Chinese restaurant is used for ordering food, while western restaurant is used for buffet. Restaurant decoration is different according to Chinese and western styles. The Chinese restaurant is equipped with a big round table, and the bench is made into a Chinese drum. Western-style restaurants are decorated with rectangular round tables, and stools are made into piano keys, arranged in black and white intervals. The names or lyrics of popular songs are engraved or printed on the dining table. Our company's LOGO and post-it notes are printed on the tableware. There are portraits and profiles of musicians on the wall. There is a song ordering desk where customers can choose to play their favorite songs. Equipped with corresponding musical instruments, such as Chinese guzheng, pipa, erhu, western guitar and piano. Customers can improvise. Our company will invite famous actors to perform on weekends and holidays.

Room: Music Style Arrange rooms according to different music styles. Chinese and western musical instrument rooms are equipped with different musical instruments according to different musical instrument themes. At the same time, the wallpaper, curtains, mattresses and bathrooms in the room will be designed with the elements of this instrument. Relevant photos or objects will be hung on the corridor wall of each floor, so that guests can feel a strong theme atmosphere. The swimming pool is located at the top, and the water in the swimming pool is constant all the year round. Open the top cover in summer, you can enjoy the city scenery and sunbathe. In winter, you can turn the roof into an indoor swimming pool. Light music will be played in the swimming pool to relax guests' ears during exercise.

Marketing strategy:

1. Increase advertising investment. We can publicize our products and put up posters through online media, so as to improve our image in the eyes of customers.

2. Do a good job in public relations.

3. Product pricing: standard room 1000-20xx yuan/day, single room 1000-20xx yuan/day, big bed 1000-3000 yuan/day, suite 20xx——5000 yuan/day.

4. Preferential activities: Our company is scheduled to hold large-scale incentive activities during the May Day holiday this year. All rooms will be 50% off, and breakfast will be provided free of charge for those who stay for one day. Breakfast and lunch are provided free of charge for people staying for two days. Stay for more than three days, free accommodation for one day. Cost budget: advertising 3 million, design and decoration 50 million, preferential activities 2 million during May Day. Other expenses are 6.5438+0 million.