Traditional Culture Encyclopedia - Hotel franchise - What is the reason for the low promotion of the Puff Banquet?
What is the reason for the low promotion of the Puff Banquet?
Product upgrade is not in place, and the market competition is great.
1, the product upgrade is not in place: Maopu wine introduced new products on 20 18 and 20 19, but from the market feedback and sales situation, the product upgrade of Maopu wine did not succeed as expected, the sales speed slowed down obviously, and it was difficult to enter the market, which led to the low completion of banquet promotion.
2. Great market competition: Many hotels with large banquets have formed a binding relationship with other brands, and the preferential treatment is very strong. Maopu wine is difficult to compete, so the promotion of Maopu wine banquet is low.
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