E-commerce promotion needs to be alert to big data killing. How to be vigilant?

The annual "Double Eleven" e-commerce promotion is coming soon, but the current preferential strength of e-commerce promotion activities has been discounted, and CCTV has pointed out that there is a phenomenon of big data killing, so as consumers, we need to be alert to these phenomena. So what should we do? There are many e-commerce platforms now, more than one. We can check whether there is a difference in prices through multi-platform price comparison or using different accounts. In addition, we can log in to the e-commerce platform at different times, and there will be some differences.

First, there is big data killing in e-commerce platforms. According to reports from relevant departments, there are big data killing phenomena in multiple e-commerce platforms. The same product is purchased with different accounts, with different incentives and inconsistent prices. This happens not only on e-commerce platforms, but also when purchasing air tickets or hotel reservations on some platforms. The preferential strength of old customers is far less than that of new customers, which also proves the killing phenomenon in many fields.

Second, compare prices in various ways. In order to be alert to this kind of situation, we can use different accounts to operate or purchase to see if there is a price difference or a change in preferential strength. At the same time, it is worth noting that because it is familiar, the other accounts you choose need to ensure that you have not purchased such goods or used fewer accounts, which will make it easier to see the difference.

Third, rational consumption, choose the most reasonable price for consumption. Although the relevant departments strictly prohibit the phenomenon of slaughtering cooked food, it will inevitably appear, so we need rational consumption. The price is quite different from usual. You can also compare prices through multiple e-commerce platforms and choose the price that is most suitable for your purchase needs. Try to avoid being killed by such platforms and suffer in vain. At the same time, we need to be vigilant and not blindly buy.