202 1 What is the significance of hotel network marketing?

1, paving the way for personalized service design.

The survey shows that the consumption demand of hotel guests in 2 1 century will be more personalized, innovative and changeable. On the one hand, online hotels can let customers know the location, price and type of hotels they have booked in advance; On the other hand, hotels can better obtain customers' interests and preferences from the online information platform, re-integrate hotel products according to customers' individual needs and their own capabilities, comprehensively improve customer service and hotel management, fully reflect the characteristics of hotels and products designed by customers, and meet customers' individual needs to a great extent.

2. Build a platform for the hotel's sustainable development and brand building.

Hotel's network marketing is a strategic consideration for the future tourism market, and it is the need for hotels to participate in market competition, realize hotel's sustainable development and establish hotel brand awareness. Through the Internet, guests can quickly and conveniently get a very detailed description of the hotel, including not only the basic information description of the hotel, but also the special database description of the hotel's transportation, room type and price, catering, entertainment and service facilities. In this way, the hotel's operating facilities and room prices are transparent. Advanced database design ensures that guests can choose their own hotels according to various conditions. It can make the hotel establish an honest management mechanism and a higher communication platform, expand its popularity, open up new markets and promote marketing.

3. Distance to the global hotel network

Compared with the global hotel industry, networking is one of the main gaps in China's hotel industry. In China, 30% of single hotels don't even have websites and webpages, and 97% of single hotels don't join the scheduled network. Take Hilton Hotels Group as an example, its network service point has been extended to airports and railway stations. The well-known online hotel agency in China has booked 2 million to 3 million rooms a year, but they are outside the hotel industry after all, so the online market of single hotels has become the focus of attention.