What's with the bad travel?

Lounge tourism, which can be understood as a kind of leisure and entertainment, sounds attractive, but it also has the risk of stepping on mines. The reception area should actively improve the environment, transportation, sanitation, meals, accommodation and other conditions, and product development should focus on tourists and focus on pertinence.

Don't do raiders, don't get together in popular cities, wake up naturally every day, go out slowly, eat and stroll, and stay at the hotel when you are tired ... Recently, on social platforms and video websites where young people gather, this phenomenon is called "swinging tourism", which is particularly popular this year.

Professionals said that the travel choice of avoiding noise and pursuing purity has a long history, especially at special time nodes such as the Golden Week, which is related to the restrictions on the carrying capacity of tourists during the peak period advocated by the national tourism administration department and the implementation of diversion scheduling, and is also affected by factors such as standardized scenic spots, resorts and real tourism products that cannot fully adapt to the leisure and holiday consumer market.

Lie in the hotel for a few days and go out to see the mood

In early August, Wang Lan ushered in a seven-day trip to a fourth-tier city in southwest China. It takes 3 hours to fly from Beijing.

The hotel is booked in advance, and 25 yuan is invited every night. For five days, Wang Lan traveled all over the streets near the hotel and ate the fruit just picked from the tree. What made her most satisfied was that one day she went to climb the mountain, and there were only a few people on the road. In addition, sunshine, green trees, streams and birds sang with her. After nearly a year of "two points and one line" life, she was finally able to embrace nature.

Since the beginning of this year, many netizens have shared similar travel experiences. Some have gone to unpopular cities, some have deliberately made no plans, and wherever they go, some have simply found a comfortable and affordable hotel to lie down for a few days without going out to see their mood.

according to the report released by Lvmama Travel Network and Qichuang Tourism Group, among the top 5 popular scenic spots in China in 222, the number of people punching in scenic spots in third-and fourth-tier cities and non-popular tourist destinations in previous years increased by 23% compared with 221.

"Travel is an experience of living in a different place." Ma Muqing, dean of Beijing Qinglan Cultural Tourism Planning Institute, said that the hotel-based tourism is not a tourism in essence, but can be understood as a way of leisure and entertainment.

Wu Dianting, a professor of geography at Beijing Normal University, has deeply studied the phenomenon of "moving against the trend", and thinks that "smashing" tourism can be regarded as a rebellion against the phenomenon of crowded tourists and high prices. For young people with high work pressure, fast pace of life and little spare money in their pockets, smashing may be a helpless choice.

Another view is that many middle-aged people also prefer to avoid noisy tourism. This kind of tourism mode is hot recently, or it is promoted by factors such as Internet "planting grass" culture, hot events, and propaganda in non-hot tourist cities.

Careless choice risks stepping on mines

"I am eager to get away from my original life and have a quiet rest, so I choose a quiet and remote place." Wang Lan said that if you have high requirements for tourism products and services, you should choose carefully.

Qing Qing feels the same way. On National Day this year, she and her friends traveled to a third-tier coastal city. "The destination and the B&B are recommended by friends. Just look at the online evaluation and go." Qing Qing said.

Picking up shells, eating seafood and watching the sunset are not crowded, and Qingqing is very relaxed. However, she bluntly said that there is a big gap between the 6-yuan-a-night homestay and the online map, and the special food is also general. "I am satisfied that I haven't been out for a long time, and I am with my favorite friends."

Gao Shunli, a senior expert in the tourism industry, said that compared with the crowded and crowded hot spots, it is ideal to choose a warm and cold spot that is not crowded and cheap, which is also conducive to the balanced development of the tourism industry and enhance the tourist experience.

"But tourists should also consider why the tourism in these places is lukewarm? It may be that the development level of tourist attractions is low, the appreciation is not enough, the holiday format is primary, the reception conditions are simple, the transportation connection is troublesome, and the service awareness is poor, which may directly affect the tourism experience and even leave a negative impression that tourists will never forget. " Gao Yuli said.

"It sounds very attractive to travel by smashing, but the risk of stepping on mines may be higher." With the National Day travel experience, Qingqing pays more attention to service quality.

The reception area should improve the conditions to attract tourists

When the profligate tourism is hotly debated, those atypical tourist cities that have been selected also attract attention.

The reporter learned that Hegang, Heilongjiang, Hanzhong, Shaanxi, Karamay, Xinjiang, Baoting, Wenchang, Haidong, Qinghai and other places are generally considered as popular choices for this year's spoiled tourism.

Some people in the industry are concerned about whether the phenomenon of "sloppy tourism" can promote urban tourism from cold to prosperous.

"It will be a good thing if a large number of tourists can avoid the heat and become cold, which will become a development trend." Gao Shunli said frankly, but this kind of phenomenon will not develop into a big trend in a short time. If it is to become a common phenomenon, it depends not only on the first choice of the minority, but also on driving more tourists, and more importantly, the selected destinations need to step up all-round promotion.

Gao Shunli said that tourists choose to travel in a warm and cold place because they are looking forward to the non-commercialization, non-congestion, and some simple state at the beginning of opening up, but they also have requirements for the quality of tourism products and services. As a tourist reception place, they should maintain a high degree of sobriety, not only give full play to their advantages such as enthusiasm, simplicity, hospitality and being like a family, but also actively improve the environment, transportation, hygiene, meals and accommodation.