Traditional Culture Encyclopedia - Hotel franchise - What are the advantages and disadvantages of smart hotels on the market at present?
What are the advantages and disadvantages of smart hotels on the market at present?
So, what is a "smart hotel"?
In fact, the concept of "smart hotel" is very young, and it didn't appear on an authoritative paper website until 20 1 1. Moreover, the new thing of "smart hotel" is still in the stage of exploration and accumulation of experience, so there is no unified view on this concept in the industry at present. But there is still a relatively unified understanding of the characteristics of this thing.
1, the comprehensive application of a variety of modern information technologies, including artificial intelligence (artificial intelligence refers to giving electronic equipment or robots a thinking intelligence program similar to human beings through artificial means, so that electronic equipment or robots can complete some work or service functions). ? 2. Use all kinds of modern information technology to provide customized services for customers. ? 3. By improving the self-service operation of the hotel, the hotel can achieve the goal of high efficiency, energy saving and sustainable development. (For more excellent intelligent solutions, please consult Hanma Wisdom. )
So at present, will the popularity of "smart hotels" be fast? This should be a question that everyone wants to know.
But at present, although the concept of "smart hotel" has been put forward for 89 years, except for a few attractive robot hotel news, it seems that there is no momentum of "smart hotel" blooming everywhere in China. Only some sporadic news:
For example, on 20 16, Hilton began to cooperate with IBM Watson to test robots at the front desk. Seven hotels under HNA Hotels Group have started to use robots to provide hotel services, and Starwood's Yalexuan brand has realized that robots can deliver things to rooms ... In these hotels, robots can deliver towels, hair dryers, food delivery and other items to rooms, and you can also simply chat with robots and insert various functions and promotions of the hotel.
The reason behind this is still to be found from the concept of "smart hotel". "Comprehensive application of various modern information technologies" is the core and key of "smart hotel", but some people lack the knowledge of modern information technology, and it is easy to put all kinds of modern information technologies into artificial intelligence with sci-fi aesthetic feeling, making artificial intelligence a hodgepodge concept. In fact, artificial intelligence is only one of modern information technologies. Today, the modern information technologies that lay the management foundation for "smart hotels" are not artificial intelligence, but modern information technologies such as central database (CDS), central reservation (CRS), e-commerce platform (WEB), customer relationship management (CRM) and enterprise customer sales management (ECS). Because these information technologies are closely related to the hotel IT management system.
If hotels want to develop, they must go in the direction of scale. Hotels with scale are usually chain hotels. Whether IT is a star-rated hotel chain or an economical hotel chain, a mature hotel IT management system is needed to support its huge operation system, thus ensuring the overall service level and quality of the hotel. Only by ensuring the service level of the hotel can the hotel develop into a higher-level "smart hotel". And this is also the reason why our wisdom in Hanma keeps working hard, hoping to contribute to the perfection and promotion of smart hotels.
Originally from? Hanma wisdom
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