Internship Report

Business Administration xxx class xx number xxx internship location: 1: xxxx Hotel (residency internship)

2: xxxx Electric Co., Ltd. (visit internship)

Purpose of internship: Through on-site internship in the factory, we can understand the production and operation organization process of the enterprise, the organizational structure of the enterprise, and strengthen the combination of management theory and practice.

Internship time: xxxx-xx-xxx----xxxx- xx-xx

1. Company introduction

1. Zhejiang Ruipeng Automotive Electrical Co., Ltd.

Zhejiang Ruipeng Automobile Electrical Co., Ltd. is a company specializing in the production of automobiles A joint-stock cooperative enterprise that mainly produces wiper assemblies, heater motor assemblies, blower motor assemblies, fan motor assemblies, glass lift assemblies, heater water tanks, speakers and other products. The company has passed ISO9002, QS9000&VDA6.1 international quality system certification.

The company was founded in 1997 and is located in Ruian City, Zhejiang Province, the capital of automobile and motorcycle parts in China. In 2002, Jilin Ruipeng Automotive Electrical Appliances Co., Ltd. was established in Jilin, mainly focusing on automobile heater assemblies. Product production base. The company covers a total area of ??4897m2, with a construction area of ??9800m2. It currently has more than 400 employees, including 100 with a college degree or above, 150 technicians, and 40 with intermediate and intermediate technical titles. The company has an output value of more than 80 million yuan and integrates product development, trial production, production and sales. As one body.

The company's main products can meet the needs of heavy-duty, light-duty, mini-trucks and various types of cars. They are not only sold to FAW Group, China National Heavy Duty Truck Group, Tianjin FAW, FAW Jiqing, Shaanxi Heavy Duty Truck, and Shenyang Jinbei More than 20 companies including Brilliance, Nanjing Changan Company, FAW Hongta, etc. At the same time, the company's products such as DC motors, window lift motors, massager motors, daily motors, diesel fuel delivery motors and electric door lifts are sold well all over the country and are sold well all over the country. Exported to more than 20 countries such as Europe, America, Australia, Southeast Asia, and the Middle East, the company has the right to operate independent import and export operations.

After years of development, the company has formed its own market advantages, technological advantages, talent advantages and geographical advantages. In order to remain invincible in the fierce market competition, the company continuously improves its innovation mechanism, builds a talent platform, establishes harmonious customer relationships, improves product quality and provides all-round services, so that the company can be in the research and development of new products and market development. It is in the leading position in the domestic industry in other aspects. The company has won unanimous praise and favor from domestic and foreign customers with its preferential prices, reliable quality and high reputation. In 2001, the company was listed as the "First Council Unit" by FAW United Sales Group. In 2002, it was rated as a "famous and high-quality product manufacturer" by China Auto Parts United Sales Group. It was listed as a "National Double Hundred Auto Parts Promotion Brand Enterprise" by the National Auto Parts Double Hundred Promotion Committee. In 2003, it was named "Meritorious Enterprise in China's Automobile and Motorcycle Parts Capital" by Ruian City.

Looking back on the past, it is difficult to start a business, but looking forward to the future, there is a long way to go. "Producing high-quality accessories for all types of cars and winning user satisfaction with sincere service" is Ruipeng's business philosophy.

Ruipeng people are willing to go hand in hand with friends at home and abroad to create brilliance!

2. Taizhou Kaiyuan Hotel

Taizhou Kaiyuan Hotel is the seventh hotel chain developed by Kaiyuan Tourism Group in the Hezhou area. The hotel is located in the center of Taizhou Economic Development Zone, located in Taizhou No. 458 Donghuan Avenue, adjacent to the Taizhou Municipal Government, 10 kilometers away from Huangyan Airport and 20 kilometers away from the Huangyan exit of the Ningbo-Taizhou-Wenzhou Expressway. The transportation is convenient. The hotel department invested 220 million yuan. It was designed and built according to four-star standards. In 2002 In May, Taizhou Kaiyuan Hotel was completed and started trial operation. The hotel covers an area of ??24 acres, with a construction area of ??more than 40,000 square meters, and a 9-story building. It has 372 sets of luxury guest rooms of various types and 7 large and small restaurants, which can accommodate More than 1,000 people can dine at the same time. It has complete recreational and sports facilities, including a large theater, KTV boxes, chess and card rooms, gyms, sauna centers and dozens of entertainment projects. It has 11 conference rooms of different sizes and is equipped with multi-functional eight-channel simultaneous interpretation. , the hotel is currently one of the highest-grade, largest and most complete foreign-related tourist hotels in Taizhou City. The area where the hotel is located integrates rivers, seas and mountains. It can make guests feel more respected regardless of business meetings, sightseeing or leisure vacations. Honor and comfort.

The hotel management implements the department manager responsibility system. The general manager of the hotel has unified leadership and overall responsibility for the overall operation and management activities of the hotel. The hotel's major guidelines and policies are submitted to the store management meeting for discussion and decision by the general manager. , implemented after approval by the group company. The hotel has a general manager, deputy general manager, department managers, assistant managers, and foremen to form the hotel's management. The hotel has 10 departments, including the Human Resources Department, the Finance Department, and the Security Department. Engineering Department, Guest Room Department, Front Office Department, Recreation Department, Catering Department, Public Relations Department, Sales Department. Under the indirect leadership of Kaiyuan Tourism Group, Taizhou Kaiyuan Hotel is based on service and people-oriented. The business concept of brand as the core, chain as the model, market as the guide, learning as the driving force, green as the image, and culture as the backbone, relies on the comprehensive management and investment platform of the group company, and takes the hotel industry as the leading industry to shape Strong brands, implement chain operations, actively develop the real estate industry, form competitive real estate industry characteristics, introduce and incubate related industries, strengthen the combination of industry advantages to build an industry linkage development system, and strive to build an efficient and comprehensive integrated development system in the next five years Management and investment and financing platform, a domestic first-class hotel management company with more than 15 hotels and the most distinctive and long-term real estate company in the province, forming a national enterprise group with a total sales revenue of more than 2 billion.

Taizhou Kaiyuan Hotel, under the indirect leadership of Kaiyuan Tourism Group, is based on service, people-oriented, brand as the core, chain as the model, market as the guide, learning as the driving force, and With the business concept of green as the image and culture as the backbone, we rely on the comprehensive management and investment platform of the group company, take the hotel industry as the leading industry, build a strong brand, implement chain operations, actively develop the real estate industry, and form a competitive real estate industry. Characteristics, introduce and incubate related industries, strengthen the combination of industry advantages to build an industry linkage development system, and strive to build an efficient comprehensive management and investment and financing platform in the next five years, a domestic first-class hotel management company with more than 15 hotels and The most distinctive and long-term real estate company in the province, forming a national enterprise group with a total sales revenue of more than 2 billion.

2. Brief analysis

Since the reform and opening up, Shenzhen, Zhuhai With the economic development and the rapid economic development of coastal provinces such as Zhejiang, the per capita income of Guangdong Province has been far ahead in the country in 2002. In 2003, it was overtaken by Zhejiang Province for two consecutive years. Zhejiang's economic development has attracted the attention of the Chinese people. There are even reports that, Walking on the streets of Wenzhou city, you can see a Mercedes Benz or BMW passing by every 5 minutes. Taizhou City is located in the middle of the coastal area of ??Zhejiang Province, bordering Ningbo and Shaoxing to the north, Wenzhou to the southwest, Jinhua and Lishui to the west, and the East China Sea to the southeast. It has convenient transportation. Developed, it is one of the few most economically developed areas in Zhejiang Province. Taizhou Kaiyuan Hotel is located in the Taizhou New Economic Development Zone, which is surrounded by high-rise buildings, villas, factories, and roads extending in all directions. Whether it is from economic considerations or From a geographical perspective, large-scale construction and operation here

Star hotels are good choices. The catering industry here is more developed than in mainland cities. Compared with mainland cities, its customers not only come from businessmen and tourists from all over the world, but also local guests account for a large proportion. This ratio is closely related to the living income level of the local people. There are processing factories all over the place and even every household, with hundreds of people and three or five people. Even ordinary farmers can sell their fields. The income from the use rights is meager for investors. Local customers like this are almost all regular guests, and some even bring their whole family to stay in the hotel. This advantage is unparalleled by hotels in mainland cities.

3. Internship experience

1. Green hotel:

Advocating nature and protecting the environment have attracted more and more attention from people. And as our country's environmental protection work? Jue Ying? Tide; Swallowing and lying down with palpitations? Pushing the head? The bursa has recovered? Suitable for diarrhea and general stretch, 7 grooves and bottom 魑? Huan Nao scratches the hole and tries to blow the man's sex? Write Chuo Nao? Lips? Green Hotel "It has become an inevitable choice for sustainable development. For the hotel itself, green creation activities, based on cost control as the core, can bring about a new improvement in management level and a qualitative leap in business philosophy. At the same time, it improves the hotel's public image and visibility, marking the hotel's grade and taste.

Although some hotels mainly receive business, conference and other guests, their dependence on the tourism industry is not very obvious. In general, the development of the hotel industry is inseparable from the development of tourism, and the development of tourism is inseparable from environmental protection. At the same time, the hotel industry also provides support for the tourism industry. Two aspects: First, hotels provide necessary infrastructure for the tourism industry to meet tourists' basic needs for accommodation, catering, etc.; second, they maintain and improve environmental quality for the development of tourism to meet tourists' viewing, leisure, and entertainment needs. needs. Judging from the current development, the hotel industry’s support for the tourism industry is relatively obvious at the first level, but its support at the second level is not strong enough. Many hotels not only fail to play a supporting role, but Due to the environmental pollution caused by construction and operation, the quality of scenic spots has plummeted, and the damage to the environment will ultimately damage the hotel industry itself!

So, when we call for environmental protection, we are not just calling for awareness. Awakening calls for solid action.

2. Service quality

For service industries such as hotels, service quality is undoubtedly one of the core competitiveness of the company and is the core competitiveness of the company. Lifeline. High-level service quality can not only leave a deep impression on customers and lay the foundation for their coming again. It can also make customers feel honored and establish a good brand and image for the company. In Kaiyuan, we have seen that hotel leaders We attach great importance to the improvement of service quality. Even for our short-term interns, they must undergo strict etiquette training before they can take up their posts. We provide follow-up training and guidance to old employees to continuously improve and improve their business quality and level. Department managers and supervisors often He said to us: "Every move you make represents our Kaiyuan, and your image is the image of our Kaiyuan." "The guests will never be wrong, it will only be us who are wrong.". "Only sincere service will change the situation." The smile of the guest."

3. Hotel culture

What is omnipresent in the hotel is service culture, etiquette culture, regional culture, food culture, troubleshooting culture, etc., all in the hotel All the staff are hosts. When all guests come to the hotel, they will become more or less dependent on the hotel and the hotel people. In addition to receiving culture or knowledge in the process of receiving services, they also seek help from the hotel people when they encounter difficulties. Help. Therefore, we can say that the hotel is a place full of culture and knowledge. Therefore, people working here must be more knowledgeable, cultured and cultivated. The guests are tasting a dish, and the waiter is introducing knowledge about the dish with a sweet voice, including its origin, spread, characteristics, novelties, etc., which not only adds to the fun of tasting the dish, but also allows the guests to receive some knowledge. The new knowledge and information made their trip worthwhile from another level.

In every corner of the hotel, there are courteous service staff. Their standardized operations, professional smiles, and humble demeanor allow guests to be influenced by etiquette culture all the time. Individuals in society are always affected by the people around them. As the saying goes, people are divided into groups. Etiquette culture not only improves the quality of hotel staff, but also beneficially affects guests, improving the quality and cultivation of the entire society. When guests arrive at a new place and check into a hotel, they are always eager to learn more about the local culture, customs, and landscape features. Hotel people should be very familiar with this. A hotel is just a single building. Only in the context of the region can it have a rich heritage and cultural background. For out-of-town guests, they come here either for the scenic features of the place or for business purposes. Basically, they will not come here for a separate accommodation environment. Therefore, the hotel needs to have a function that can provide guests with as much convenience as possible by virtue of its status as a landlord. For example, introducing local tourism resources, such as providing directions for business offices in the local area. In this way, the hotel truly becomes a window for communication between the local area and the outside world. There is also a culture called "problem-solving culture", which is the ability to provide knowledge to help guests solve problems. The golden key culture is a typical example, satisfying and surprising, and completing impossible tasks.

4. Internet Marketing

What has the Internet brought to hotel marketing?

It is a good information platform. In the information age of abundant information, real-time communication, and accelerating market changes, hotels can no longer think or solve today's problems in the same way as yesterday, nor can they operate today's business using the traditional methods of the past. The Internet has accelerated communication and understanding between people, and information has become more important than ever. Whoever masters the information first will be ahead of the market. Hotels promote corporate image through the Internet, which is faster, clearer, more comprehensive, and more interactive than previous publicity methods, making intangible services tangible. Hotels can use multimedia technology to dynamically display the hotel's overall facilities and equipment, internal environment decoration, various special services, etc. on the Internet. Guests can get to know the hotel faster and more conveniently. They can get visual enjoyment and an immersive feeling in their own homes or offices without leaving home. The hotel can provide more detailed and thoughtful feedback on the information guests need as soon as possible, and the two parties can interact. But the hotel must be "honest" while promoting it. The hotel's online pictures and promotional materials should also be consistent with what guests see in person at the hotel, and even exceed their expectations. The prices published by the hotel on the Internet should be consistent with the prices quoted in various other channels, so that guests can have a sense of trust in the hotel.

It adds a competitive marketing tool for hotels.

The hotel's website is a window for the hotel on the Internet, similar to the role of a traditional business card, but it is also a more cost-effective advertising method than traditional magazines, TV, newspapers and other forms of advertising. .

The website of the hotel group allows guests to see the situation of various hotels in different regions of the group, learn about the guest rooms and price information of each hotel, and make online reservations, providing the "one-stop solution" provided by the group. Satisfied with the "service", all hotels in the group can enjoy the most online resources. Internet marketing is more helpful to independent hotels. Before the Internet, chain hotels had sales networks distributed all over the world, had their own independent reservation systems, and had a certain range of monopoly advantages in terms of customer sources. At this time, independent hotels lack competitiveness, but with the Internet, independent hotels can also achieve maximum sharing of resources and benefits by cooperating with various booking websites. In addition, independent hotels can be more flexible in the face of market changes and can quickly adjust their response strategies according to market changes. Although chain hotels have an overall marketing model and strategy that can create a sensational effect, they cannot be suitable for all markets and are often prone to "acclimatization syndrome."

It allows hotels to see many new opportunities.

The arrival of the Internet has brought a lot of convenience to hotels. It is more efficient, cost is lower, information is more accurate, and communication becomes more interactive.

The Internet helps hotels expand their potential customer markets and makes global marketing possible. The Internet breaks the limitations of time and space and covers the entire world. Hotels can quickly transmit their information to all parts of the world through the Internet. Customers from all over the world can also browse online, get all the hotel's information immediately, and even complete online purchases immediately. Internet marketing has expanded the hotel's market scope and greatly improved the hotel's marketing capabilities.

IV. Summary

Through this one-month short-term resident internship and visiting internship, I have learned a lot. I gained a relatively comprehensive and intuitive understanding of the production and operation process of the enterprise, and realized the importance of management practice. This laid a solid foundation for future theoretical study. At the same time, during the internship process, I also met many colleagues and friends.