Member card marketing plan

Membership card marketing planning plan

In order to ensure that things or work are carried out in an orderly and effective manner, it is often necessary to carry out plan preparation work in advance. The plan generally includes guiding ideology, main goals, work priorities, and implementation. Steps, policies and measures, specific requirements and other items. What are the characteristics of excellent solutions? Below is a membership card marketing plan that I have collected for everyone for your reference. I hope it can help friends in need.

Membership Card Marketing Planning Plan 1

It is a great honor to welcome you as a VIP member of Beijing Arc de Triomphe Hotel; becoming a member is a symbol of your distinguished status in this hotel! Here, we will provide you with a luxurious and private leisure space with the highest quality service and the most comfortable environment.

In order to protect your rights and interests, please read the contents of this agreement carefully.

1. Purchasing Cards

1. VIPs who subscribe for membership stored-value cards must provide personal information. Please set a password when purchasing a card. Use your stored-value card and The password shall prevail. If the password is lost, the hotel will not be responsible for your losses. If you need to change the password, please present the original purchaser's ID card and card to change it.

2. Please keep your membership card properly. The hotel will not be responsible for any losses caused by the loss of your membership card. If your membership card is lost, please notify the hotel in time and apply for a replacement (you must present your ID card, the balance in the card shall be subject to the hotel's file records, and a handling fee of 50 yuan shall be paid).

2. Use of membership card

1. Please show your membership card before consumption and receive the membership card before you can enjoy membership benefits. Otherwise, your consumption will be as normal as for individual travelers. Settlement.

2. Please present your membership card before checkout. It will be valid only after the cardholder’s signature.

3. The consumption by swiping the card will be deducted from the card, and the remaining amount shall be subject to the receipt on file with the hotel.

4. When guests apply for membership cards by check, consumption before the check is transferred to their account will not be entitled to member preferential treatment.

5. For the first time you apply for a stored-value card, the consumption amount on that day shall not exceed 60% of the card you applied for.

6. The hotel refuses to exchange membership cards for cash. Once the stored-value membership card is sold, it refuses to return the card.

7. This membership card will automatically terminate when it expires. Please use it within the validity period. Arc de Triomphe Hotel (VIP Club)

Special benefits for membership cards:

1. Members holding business cards enjoy 169 yuan per person in tickets and a free stay in a luxury business suite worth 1,699 yuan 1 times, worth 1,699 yuan.

2. Members holding Zijin membership cards can enjoy tickets of 169 yuan per person, 2 free luxury business suites worth 1,699 yuan, worth 3,398 yuan, and a Arc de Triomphe high-end imitation deerskin bathrobe imported from Japan, worth 1800 yuan.

3. Members who hold the Supreme Membership Card can enjoy tickets of 159 yuan per person, receive 2 deluxe business suites worth 1,699 yuan, worth 3,398 yuan, and a Arc de Triomphe high-end imitation deerskin bathrobe imported from Japan, worth 1,800 yuan, and a luxury executive suite worth 2,599 yuan will be given to you on your birthday.

4. Members holding shareholder membership cards can enjoy tickets of 149 yuan per person, 2 complimentary luxury business suites worth 1,699 yuan, worth 3,398 yuan, and a Arc de Triomphe high-end imitation deerskin bathrobe imported from Japan, worth 1,800 yuan, and a luxury executive suite worth 2,599 yuan will be given to you on your birthday.

Dear VIPs: Members holding business cards or above (including business cards) also enjoy the following benefits:

1. Hotel room reservations for business card holders and purple card holders can be extended until 13 p.m. : 00 check-out, (members receive 2 free tickets on their birthday, enjoy a delicious cake, and (book in advance) a bottle of red wine).

2. Members holding Supreme Cards:

Members holding Supreme Cards can check out hotel rooms until 13:00 pm (members receive 4 free tickets on their birthdays) , enjoy a piece of exquisite cake, (book in advance) 1 bottle of red wine).

3. Members enjoy half-price rooms on 7 statutory holidays throughout the year:

There are 1st day in May, 1st to 3rd October, and the 1st to 3rd day of the first lunar month.

Mid-Autumn Festival: Special offer for card processing on the day, free high-end mooncake gift box.

Christmas: Face-to-face card discounts and a free exquisite Christmas gift.

4. A 5,000 yuan card will be a VIP card with a bonus of 1,000 yuan (valid for 1 year). Member Card Marketing Planning Plan 2

In order to change the current sales status, stabilize existing customers, expand new customers, and increase the sales awareness of all employees, a membership card sales plan for the period from 06.16 to 07.31 is specially formulated. < /p>

10,000 yuan for bar supervisor

20,000 yuan

2. Membership card recharge:

1. The minimum recharge for membership card is 5,000 yuan. There is no upper limit.

2. If the recharge is ≥5,000 yuan, or ≤50,000 yuan, 10℅ of the recharge amount will be refunded to the member concerned, and can be directly reflected in the membership card.

3. If the recharge is ≥50,000 yuan, the recharge amount given to the member concerned can be appropriately increased above 10℅, and the store manager must be consulted for the increase ratio.

3. Membership card sales management methods:

1. All membership cards are sold by hotel staff and managed by the finance department (cashier).

2. The sales staff first go to the finance department (cashier) to make payment. The cashier is responsible for recharge and card printing, and then hands the membership card to the customer.

3. Customer information is provided by the sales staff, and comprehensive registration is done by the cashier.

IV. Membership card sales reward policy:

1. For every membership card sold by the sales staff, 1℅ of the value of the membership card will be paid.

2. If the amount in the membership card is used up and recharged, the performance of the salesperson will also be counted.

3. The first membership card sold this time will be rewarded with an additional 100 yuan on the basis of the existing commission.

4. The first place in the card sales will be awarded another 200 yuan. 5. Member card sales assessment method:

1. Assessment method for floor managers and supervisors: The previous assessment is replaced by membership card assessment. The final assessment is calculated based on the percentage of completed sales tasks multiplied by 500 yuan. income.

2. Other positions: The assessment for other positions is to receive a separate assessment of 500 yuan from the original salary. The method is the same as above.

6. Detailed rules for the use of membership cards:

1. After the customer purchases the membership card, if an invoice is required, an invoice equal to the recharge amount will be paid directly to the customer in one lump sum.

2. Customers who use their membership cards when making purchases will no longer be issued invoices and will no longer enjoy any discounts.

3. If a customer purchases a membership card on the same day and consumes it on the same day, the consumption amount on that day must be less than 50℅ of the value of the membership card purchased on that day.

4. Every time a customer makes a purchase, the customer must present their membership card, and the relevant consumption bill will be printed by the cashier and signed by the customer for confirmation.

5. This membership card can only be used by this hotel. It will not be reported as lost or exchanged for cash. Membership card marketing planning plan 3

1. Formulating sales targets for sales staff

(1) Early stage of promotion:

1. Determine target customers and understand the basics of target customers Information (scale, strength, etc.)

2. Conduct preliminary contacts with target customers to understand customer demand tendencies and implement plans for membership card sales.

3. For customers who are interested in cooperation, understand their needs in detail and try to satisfy them as much as possible.

4. Based on the promotion effect, formulate a list of customers interested in cooperation and conditions for cooperation.

5. Make a sales target plan.

(2) Promotion maturity period:

Make periodic sales plans based on the needs of fixed customers.

1. Develop new customer sources and understand cooperation intentions.

2. Set stage sales targets based on the cycle sales plan and new customer development results.

2. Sales performance assessment of sales staff

(1) Responsibility system for sales staff at all levels

1. Sales staff outside the store conduct regional sales in accordance with the sales work plan Division of labor.

2. Divide sales tasks according to the overall sales target, and implement the indicators to each person.

3. Sales supervisor job responsibilities:

(1) Set sales channels and formulate overall sales targets.

(2) Implement sales tasks to people according to regions and plans.

(3) Supervise sales assistants to promote sales business, and assist sales assistants in negotiating difficult customers.

(4) Sales business.

(5) Summarize the sales results of the sales department for the day, week, month and year.

(6) Evaluate the work of the sales assistant.

(7) Supervision and review of various procedures in the sales process.

(8) Responsible for the custody of customer information and the maintenance of customer relationships.

(9) Responsible for the supervision, tracking and execution of the check membership process in the store.

(10) Responsible for checking the accounts of membership cards and in-store checking members with the financial department.

(11) Actively expand new customer channels.

4. Sales assistant job responsibilities:

(1) Assist the supervisor to expand sales channels.

(2) Complete the sales tasks assigned by the supervisor.

(3) Actively perform sales work.

(4) In-store check membership processing and follow-up.

(5) Summarize daily, weekly, monthly and annual personal sales performance.

(6) Maintain customer relationships.

(7) Summarize customer information. ;