Hotel rooms have been repeatedly booked. What should the hotel do?

Take care of the guests first. It would be great if there were a vacant room. If there is no room available, consider issuing a discount card or a one-time free card to local guests, and then help them book a new room near your hotel, which is similar to your standard. But the attitude of apology must be sincere. Then it's the internal affairs of your hotel. As for what it is, of course. . . . . . . . .