Changchun Automobile Expo: Another anchor in the great industrial transformation

In our era, when cars are moving from official business to home use, and from lofty ivory towers to ordinary people's homes, many people have a special experience, that is, visiting the Changchun Auto Show, the hot scenes, the excitement of the audience Fanaticism is unforgettable. On July 15, 2022, the 69th birthday of the Chinese automobile industry, the 19th China (Changchun) International Automobile Expo arrived as scheduled. There are hundreds or even thousands of auto shows across the country every year, but Changchun Auto Expo carries more responsibilities and more expectations. She told people: This is destined to be an extraordinary auto show.

Not just an auto show

Let us look back 23 years ago to 1999. On August 15 of that year, the China Changchun International Automobile Expo was part of the Changchun Commodity Fair. Held at Changchun International Exhibition Center. It was the first time to hold an auto show. The organizer had no experience and lack of funds. What they had was passion and the spirit of working day and night. What people didn't expect was that the auto show became completely popular. The entire exhibition hall was packed every day, and car consumption was extremely hot?

After the auto show, the Changchun Municipal Government decided to move the next auto show to a new venue! The first Auto Expo promoted the upgrading of Changchun's exhibition industry. Faced with such an open and dynamic market, Guangqi Honda (called Guangzhou Honda at the time), which had been established for just over a year, immediately decided to build a 4S store in Changchun? Thus, the Honda Jiahui store was born, which was also the earliest 4S store in Changchun, the automobile city. store, thus starting the 4S store sales model in Changchun and even the Northeast automobile market.

From the first to the 19th session, the Changchun Automobile Expo has developed its own scale and its own characteristics, forming national and even global influence. , and established a unique position in China's automobile industry. Today's Automobile Expo has become Changchun's unique city symbol and city's business card for external exchanges. Its radiating power and its own brand appeal are increasing day by day, driving tourism, catering, transportation, logistics, etc. with a 1:9 linkage effect. The development of petroleum, finance, insurance and other related industries.

Changchun is the base camp of FAW Group. FAW naturally sends its strongest lineup to participate in every auto show. Changchun is an open and international metropolis. The Auto Expo also opens its arms to attract other mainstream brands at home and abroad. Changchun's participation in the exhibition has broadened the horizons of Changchun people, promoted industrial exchanges and cooperation, and made the auto show itself more international.

The 19th step

From the first session to today’s 19th session, Changchun has gone through one glory after another along the ever-changing time tunnel.

This exhibition, like previous exhibitions, was full of visitors on the first day and full on the second day? People’s passion is released here, and consumer enthusiasm is here. ignite. Let us briefly step away from the popular exhibition and appreciate the "automotive changes" in our city, the doubling of production, the replacement of hardware, and the upgrade of software. This is a qualitative change. Some people say: In the 20th century, cars changed the world; in the 21st century, the world changed cars. Yes, today's Auto City Changchun is operating at full capacity, changing cars and making them more friendly.

How to reflect industry trends keenly? How to build a contemporary automobile city? How to create a new industrial ecology? The organizers of the auto show have launched a series of new measures, showing us a higher perspective, Bolder attempts, more attractive content, and more novel forms of expression.

At this Changchun Auto Expo, a total of 155 brands and 128 companies from domestic mainstream manufacturers and internationally renowned car companies came to Changchun to participate in the exhibition. Among them, the exhibition area of ??European and American brands and independent brands was larger than last year. The exhibition area has been increased to 200,000 square meters, with exhibitions in the form of "main venue + branch venues". The scale is larger than the previous one.

In order to allow audiences who cannot come to the scene to be "immersed in the scene", the Automobile Expo has created a "cloud exhibition" model to achieve simultaneous interaction between online and offline exhibitions. The online cloud exhibition hall makes full use of advanced technologies such as artificial intelligence, big data, and VR panorama to copy offline content online.

To meet the diverse needs of exhibitors and visitors, the organizers carefully planned the main venue at the Changchun International Convention and Exhibition Center, which is divided into nine indoor exhibition halls and four outdoor exhibition areas.

Among them, Hall 1 is the new technology application and media live broadcast hall, Hall 2 is the ultra-luxury brand theme hall, Hall 3 is the BMW brand theme hall, Hall 4 is the Mercedes-Benz brand theme hall, and Hall 5 is the luxury car brand and theme hall. In the new energy brand theme pavilion, Hall 6 is the joint venture brand theme pavilion, Hall 7 is the independent brand theme pavilion, Hall 8 is the joint venture brand and new energy theme pavilion, and Hall 9 is the FAW theme pavilion. The outdoor exhibition areas include the RV exhibition area, the special car exhibition area, the automobile outdoor experience area, and the automobile B&B experience area. Branch venues are located in Xinglong Free Trade Zone, Changchun Manshanli and Beihu Park. In addition to the new models making their global debut, there are also high-tech displays and consumption scenes.

Mainstream new energy brands made a collective appearance at this Changchun Auto Expo, including BYD, Ideal, Jihu, SAIC Audi, GAC Aion, Denza, Lantu, Jikrypton, AIWAYS and Huawei Deep Empowered AITO and more. The exhibition and release event of 35 domestic debut models and new car highlight models was held.

Taking into account all aspects of the automobile industry chain, this Changchun Automobile Expo has planned an independent exhibition area for the automobile aftermarket, using the corridors between exhibition halls to form an independent exhibition area, reflecting that the Automobile Expo covers all aspects of the automobile industry. Industrial chain functionality.

This Auto Expo is linked to the Changchun International Automobile Culture Festival and the 4th Red Flag Carnival, and the opening ceremony will be held together with the China Automobile Dealers Association. The Auto Expo Summit Forum with the theme of "Revitalizing the Northeast Economy and Promoting Automobile Consumption" has a very forward-looking and guiding role. It can be said that it is a joint effort of many parties to comprehensively promote the development of the automobile industry and help the revitalization of the Northeast; it holds the Changchun Auto Parts Cross-border The e-commerce trade fair promotes the extension and expansion of the city's auto parts industry chain.

The future is better

There is a song that sings: Too late to wait, too late to be intoxicated/Oh, too late to be intoxicated/Young hearts are facing the sun/Chasing hope together? Looking back at the Changchun Automobile Expo 19 steps, each step is sonorous and dazzling. Changchun needs to develop, and China's automobile industry needs to develop. How can Changchun Automobile Expo get out of the aperture of success, boldly innovate, and welcome the next 20 or 30 years? Enterprising, innovative, A successful Changchun Automobile Expo must be a pioneer. Only by constantly subverting the past can we embrace the sun of tomorrow.

The 14th Party Congress of Changchun City proposed that we should strive to build "three strong cities and three centers" and fully promote the "six-city linkage". Changchun, which is making every effort to promote the construction of an industrial city and an international automobile city, is working hard to accelerate high-quality development. Today's Automobile City Changchun, the Audi FAW New Energy Vehicle Project with a total investment of 35.8 billion yuan will produce Audi PPE electric flagship models on the same platform as Porsche and Bentley. After the completion of the first phase of the project, it is expected to produce 150,000 new energy vehicles annually. The output value will be increased by more than 60 billion yuan, and the output value of parts and components can be increased by more than 20 billion yuan. The FAW Fudi New Energy Power Battery Project, with a total investment of 13.5 billion yuan, will produce BYD's blade power batteries, which are currently leading in technology and have the highest safety. When fully completed, it will meet the supporting needs of 1 million electric vehicles, with an annual new output value of 20 billion. More than 1.1 trillion yuan?

?Creating a world-class auto show and promoting the construction of an international automobile city is the goal of this Auto Expo. By 2025, the total output value of Changchun International Automobile City will reach more than 1.1 trillion yuan, of which, The automobile industry must reach more than 1 trillion yuan, and the output of complete vehicles must reach more than 4 million units. In the future, focusing on the creation of Hongqi International Town and relying on the new kinetic energy upgrade of China FAW Manufacturing Center, Changchun International Automobile City will be built into Northeast Asia's intelligent manufacturing center, innovation center, cultural center, experience center, and Lohas center.

This is the endorsement of Changchun Automobile Expo, which is an inexhaustible driving force for moving forward. Cars change the world; the world changes cars. Changchun Auto Expo spanning a century has witnessed and even participated in two great changes.

Changchun Mayor Wang Zilian said that after 19 sessions and 23 years of growth, the Changchun Automobile Expo has become an important window to showcase Changchun Automobile’s glorious development history and strong industrial foundation, and has become a leading automobile development and exhibition An important platform for car culture and promotion of car consumption.

With the development of a new round of scientific and technological revolution and industrial transformation, the in-depth integration of new generation information technology and manufacturing technology has been triggered, and the automobile industry has also ushered in a major change that occurs once in a century. The "New Four Modernizations" (Electrification, intelligence, networking, and sharing) have become the main trends in the development of the automobile industry. To promote the faster development of the "new four modernizations", the Changchun Automobile Expo is duty-bound. Changchun Automobile Expo is playing its role in supporting independent brands to become bigger and stronger and go global. Mutual benefit and collaborative innovation between industries have become global consciousness and development trends. Changchun Automobile Expo has a wider vision and looks further.

Some industry experts said: Automobiles are an industry that awes us. At the Changchun Auto Show, we saw some elderly people visiting the auto show in wheelchairs; some children participated in various activities set up by the manufacturers and indulged in them. We learned that some veterans from the automobile industry made a special trip back to Changchun and lingered over the auto show? This is the Changchun Auto Show, which is both contemporary and forward-looking, both industrial and cultural.

Changchun Automobile Expo will give the audience a panoramic view of the industry and bring strong power to the automobile city Changchun like an engine. Amidst the sea of ??cars and people, the reporter was thinking that the Changchun Auto Expo is an auto show and also a kind of empowerment. It empowers the exhibition industry and elevates it to a new level. It empowers the "Six Cities Linkage" and promotes the city to move forward. Development, at the same time, it is also strongly stimulating related industries, from tourism to catering and transportation?

After 19 steps of glory, we hope that the Changchun Automobile Expo will bring surprises to people every time. Each session is an innovation. We hope that the Changchun Automobile Expo will become better and better and become the most beautiful scenery in Changchun.

(Changchun 01) @2019