Traditional Culture Encyclopedia - Hotel franchise - Why is the hotel smiling?
Why is the hotel smiling?
The importance of smiling service
Employees who serve the front line are the most important spokespersons for the whole company's image and service quality display. In the increasingly fierce industry competition, the "smile service" which embodies good, standardized and humanized can better reflect the company's management service level. Smile is a world language without translation, which conveys kindness, friendliness and pleasure. In fact, "smiling" is not difficult, but it can produce endless charm. Scottish proverb: "A smile is cheaper than electricity and brighter than a lamp". The importance of smile service lies in:
First, smiling service can bring a good first impression.
In service work, the first impression is the feeling formed by observing the appearance, speech and behavior of service personnel. Although the first impression is short, it is very influential, because most customers may not have a chance to get to know you better, only once. So how do you get a good impression on you, the company and the project in this short time? Smile service is essential.
Second, smiling service can bring convenience to service work and improve work efficiency.
In service work, employees naturally use gentle tone and polite language because of smiling expression, which can not only arouse the guests' inner goodwill, but also stabilize people's anxiety and impatience. The user's emotional stability and attitude coordination are conducive to the smooth progress of service work. At the same time, in service communication, smiling can easily bring enthusiasm, initiative, self-confidence and other good emotional atmosphere to the service staff, which can make the staff physically and mentally healthy and improve work efficiency.
Third, smiling service can bring good economic benefits.
Service personnel are both individuals and represent the image of companies and units. These two roles are interdependent and interrelated. If every employee can serve with a smile, guests will not only have a good impression on the service staff, but also sublimate this specific feeling into recognition of the company. On the other hand, if the service staff is indifferent and not enthusiastic enough, the guests will think that the service staff has a bad attitude and will also affect the company's image. With the development of society, people's ideas have changed greatly, and people's awareness of enjoying services is getting stronger and stronger. In order to survive and develop in the competition, we must strive to win the favor of more people with special services such as smile service. So smile service is very important.
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