Is Ou Man Home Textiles a First-line Brand?

The competition pattern of home textiles in China is stable, and local brands are dominant. The first-line home textile brands include Luolai Life, Fuanna, Mercury Home Textiles and Meng Jie. 20 13 years ago, the total market share of the four major home textile enterprises was 4.49%, of which the market share of home textile leader Luolai Life was 1.53%, followed by Fuanna and Mercury Home Textiles, with market shares of 1. 13% and 0.96% respectively. UBS research report shows that the raw material cost of home textile industry accounts for about 78% of the main cost, which is greatly influenced by cotton price and international crude oil price. There is no downstream, and the related industries are hotel tourism services. , and the products are directly oriented to end consumers; The upstream primary raw materials are cheap, the industry entry threshold is low, and the quality of the home textile industry is uneven.