Traditional Culture Encyclopedia - Hotel franchise - Are there many billboards in Shenzhen Tobacco? In order to write a paper
Are there many billboards in Shenzhen Tobacco? In order to write a paper
Sticker advertisements may not be common, because the national sanitary city standard requires that there should be no such advertisements, and there should also be light box advertisements, hehe.
The most common advertising form we usually see is the signboard in front of the store. Please pay attention to your tobacco hotel. Is there a signboard that says * * City Tobacco Standardized Retail Point? This is a form of advertising.
There is also a kind of light box made by tobacco production enterprises, which generally has the words: China Jiao Zi, love my China and so on. It is also a kind of billboard. Some light boxes are made by the owners themselves, but they also belong to billboards. Hehe, if you pay attention, you will find a lot.
Annex: Forms of tobacco advertising, promotion and sponsorship within the framework convention on tobacco control of the World Health Organization.
Indicative (non-exhaustive) list
Publicity through audio, video or audio-visual means: printed matter (including newspapers, magazines, brochures, loose-leaf printed matter, leaflets, letters, billboards, posters and slogans), radio and television (including terrestrial and satellite communications), movies, DVD discs, videos and CDs, games (computer games, video games or online games) and other digital communication platforms (including the Internet and online games).
Brand signs, including brand signs on entertainment places and retail stores, vehicles and equipment (for example, using brand colors or color matching, logos or trademarks);
Display tobacco products in sales stores;
Tobacco product vending machine;
Use the Internet to sell tobacco products;
Brand extension and brand enjoyment (product diversification);
Inserting a product (i.e., including or referring to a tobacco product, service or trademark in a promotional environment for payment or other benefits (see above));
Providing gifts or discounted products (such as key rings, T-shirts, baseball caps and lighters) when purchasing tobacco products;
Provide free samples of tobacco products, including the combination of market research and taste test;
Incentive promotion or customer loyalty programs, such as providing coupons for convertible goods when purchasing tobacco products;
Competition related to tobacco products or brand names, whether it is necessary to buy tobacco products or not;
Personal promotional materials (including information), such as direct mail, telemarketing, "consumer survey" or "research";
Promotional products;
Selling or providing toys or sweets that look like tobacco products;
Pay or give other preferential treatment to retailers to encourage or induce them to sell products, including retailer reward programs (for example, reward retailers who reach a certain sales volume);
Characteristics of packaging and product design;
Pay or give other preferential treatment, obtain the exclusive right to sell a specific commodity or a specific manufacturer's product in a retail store, a place or an activity, or highlight a product;
Selling, providing, placing or displaying products in educational, reception, sports, entertainment, music, dance and social places or activities;
Providing financial or other support to meetings, activities, individuals or groups (for example, sports or art activities, individual athletes or teams, individual artists or art groups, welfare organizations, politicians, political candidates or political parties), regardless of whether political propaganda is exchanged, including corporate social voluntary activities;
The tobacco industry provides financial or other support to the operators of bars, clubs or other entertainment places. In exchange, the tobacco industry builds or refurbishes places to promote tobacco products, or uses or provides awnings.
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