What is Mr. Glory's experience?

In the glory of 68, he looks radiant. The dark suit is neat and neat, the hair is meticulously combed, and the face is kind and quiet. However, when Glory, founder of Taitai Music and chairman of Jin Dong Group, spoke, the clear Mandarin with a hint of Wuxi accent conveyed extraordinary entrepreneurial insights.

Thirty years ago, he made a blockbuster with the chicken essence invented by starting a business in the sea, and crossed the ocean to fight for the international market; Thirty years later, he returned to his hometown and told his hometown with a bowl of pure and simple new rice porridge.

Time cannot be defeated, and pine and cypress are natural. Every time he builds a new factory, he will plant a lot of pines and cypresses, which is the embodiment of his entrepreneurial personality. From the 1980s to the present, his entrepreneurial trajectory has formed a perfect circle, and he has constantly improved his realm in wave after wave of entrepreneurial waves.

Chapter 1: Don't eat imperial grain, start a business in the sea and invent chicken essence.

1Wednesday, August 6, 986, the first day of the third lunar month. Wuxi Daily published an article entitled "Monosodium Glutamate Will Enter Thousands of Households after Eating". Two days later, there was another news in Wuxi Daily that "our city introduced low-salt and pigment-free soy sauce". After more than 30 years, the news of "eating monosodium glutamate that is not thirsty" and "low-salt and pigment-free soy sauce" entered thousands of households. They are the predecessors of kitchen cooking artifacts "chicken essence" and "feast soy sauce".

The birth of these two products is closely related to a Wuxi person's venture in the sea, and he is in glory.

Although more than 30 years have passed, I still clearly remember the day of Glory1April 29th, 984. At the age of 34, the young and highly regarded director of Wuxi No.3 Pharmaceutical Factory submitted his resignation report and resolutely went to sea. "When the factory director has a salary of 35 yuan per month, it is less than half of that of ordinary workers. If I say no, I don't want it. Everyone thinks I'm crazy. " Memories smile in glory.

But he knows in his heart that the position of factory director is comfortable, but it is not what he wants. Just at this time, Mr. Deng Xiaoping's speeches on "Scientific and technological personnel should lose their iron rice bowls and turn scientific and technological achievements into productive forces" and "allowing some people to get rich first" made him surge with emotion. Soon, glory accepted the task of poverty alleviation through science and technology issued by the food industry association at that time and went to Nanle County, Henan Province to participate in poverty alleviation work. However, when he arrived in the local area, he was dumbfounded. There is poverty, isolation and lack of resources. There are too many chickens to sell, and there are no resources for deep processing. How can we help the poor?

"At that time, there were beef soup blocks in Europe and bonito essence in Japan. Why don't we try to make a new product? " Combined with my own research expertise in umami, I came up with the idea of combining umami technology with deep processing of chicken to make chicken essence. After that, he launched a series of scientific experiments, quality standards, engineering, equipment, process design and other research and development and preparation work for this project. At the end of 1984, chicken essence was officially released, causing a sensation in the market.

I traveled abroad and returned to Wuxi with the poverty alleviation chicken essence invented by glory, and founded Wuxi Sanxin Food Research Institute. It was also during this period that his scientific research achievements entered a high-yield period, and he developed more than 30 scientific and technological achievements such as freshly squeezed juice, juice vinegar, extra-fresh monosodium glutamate, banquet soy sauce, chicken essence and instant noodle seasoning package. 1988, after accumulating a certain amount of funds with technology transfer fees, Mr. Rong Rongzhong invested himself to establish an industrial factory-Shanghai Le Jia Condiment Co., Ltd., which is now the predecessor of Shanghai Taitaile Food Co., Ltd.

Chapter 2: Bravely enter overseas markets and become an internationally renowned enterprise from roadside stalls.

Cowards never start, the weak die on the road, and only the brave move on.

"Since the reform and opening up, a large number of international brands have entered China to compete with us. Why can't we go abroad and compete on the international stage? " Perhaps the name implies the meaning of "shining China", and there has always been an idea of going to the world with glory.

With the popularity of "Taitai Le" in China, the small goal of becoming a "million-yuan household" by virtue of its strength in the early stage of entrepreneurship was quickly realized in glory. However, tin merchants did not choose to get rich, but continued to put forward a bold idea-"Thai Le Tai" bravely entered the United States.

With two containers and hundreds of dollars, he came to America alone in the early 1990s. However, it was only in the later glory that I discovered that my success was not worth mentioning here. The international market environment is more complicated, more demanding and more competitive than domestic ones.

For a long time, he had to work seven days a week and ten hours a day just to promote his products. This young entrepreneur, who was born in the Rong family and once worked as a factory director, successfully founded an industry. It is not easy for him to take the subway to talk about business and knock on the door. It is not easy to accept these rebuffs and cold shoulder. What's more, the products they independently developed actually have world-leading technology.

However, the cruel reality of shopping malls awakens glory: only products that can be sold are good products.

Is it to return to a stable domestic market, or to gnaw a hard bone? The stubbornness and hard work in glory made him make up his mind to start from scratch. He set up a stall in Chinatown, selling tea eggs cooked in soy sauce at the "Taitai Le" banquet and making chicken soup with chicken essence for everyone to taste. The fresh fragrance of tea eggs and chicken millet soup attracted a steady stream of customers. It seems that overnight, Taitai Le changed from a nobody to a minor celebrity.

In fact, this change is not sudden. As glory said, innovation and entrepreneurship is not a "flash of light", but requires a lot of pragmatic accumulation. During that time, the most important thing for glory was to fall and get up again.

Today, more than 20 years later, "Taitai Le" has become the first brand of condiments in the United States and Canada, and Jin Dong International Co., Ltd. has also become a well-known local enterprise. At present, not only in the United States, but also in Europe and Japan.

Chapter 3: Back to basics, 50 million dollars to cook a bowl of homesickness.

The grass of flowers, quit Dan and fall; In the dead of winter, pines and cypresses flourish.

Once, he fought overseas with rare products in glory, but now, he returns home with a bowl of simple rice porridge.

In Hudai, a modern factory with a total investment of US$ 654.38+200 million by Jin Dong Group, covering an area of 140 mu and a total construction area of 654.38+10,000 square meters, has been completed and put into operation. "Wandering outside, I miss a bowl of porridge and a dish of pickles in my hometown." In order to cook a bowl of new rice porridge full of childhood memories and homesickness in glory, he once again embarked on the road of entrepreneurship.

In March this year, the first batch of convenient fast food product "New Rice Porridge" developed and produced by "Charming Kitchen" came out. In addition to new rice porridge, there are two kinds of mung bean soup and red bean soup. On June+10, 5438, the first batch of new rice porridge produced in Wuxi was exported to the United States, and then to Australia, the Netherlands and other countries and regions.

"This is porridge cooked with 50 million dollars." Picking up a bag of new rice porridge, Glory said, "Everyone can cook porridge, but it is not easy to lock the fragrance of porridge and keep it for a long time." Speaking of the latest research and development achievements, glory can't stop.

He told reporters that the most scientific way to inherit Chinese food culture and cuisine is the reason why this bowl of porridge is "expensive": Charming Kitchen introduces the international leading ultra-high pressure technology, and through the ultra-high pressure of 350 MPa, it is three times the pressure of Mariana Trench, the deepest place in the world, equivalent to the total pressure of 300 pressure cookers at home, which instantly acts on the product, making the product perfect in appearance and soft and glutinous in taste. What's even more amazing is that the "lossless quality" of the product 12 months can be guaranteed without the help of food additives, thickeners and preservatives, and the new rice porridge always maintains the mellow flavor and crystalline particles of the new rice at the moment of opening, without gelatinization, acidification and aging. Moreover, the packaging of the product is the international leading environmental protection film packaging, reaching medical grade, with the functions of preventing gelatinization, acidification and aging, so that the shelf life of the product is as long as 12 months, which is suitable for standing at home.

These scientific research achievements were achieved by young people one by one in the glory of nearly 70 years and in more than three years. "I feel that such innovative products can be born in my hometown and go to the world for the first time. As a Wuxi person, I am very proud. "

Today, the glory of the past is still on the road most of the time. He seems to have an innate interest and enthusiasm for entrepreneurship and innovation. If he started his first business out of a desire for wealth and success; Cross the ocean for the second time, start a business overseas, and show your ambitions and ambitions. Then the third venture is more about realizing the social value of entrepreneurs. "If a simple and ordinary product can provide value to consumers, such as saving an hour, it is very meaningful, and I am willing to keep asking for it." This is the entrepreneurial realm of glory at this moment.