What are the methods to deal with crisis public relations?

There is a public opinion crisis public relations, and ten solutions are used to skillfully resolve the crisis public relations

Nowadays, with the rapid development of the Internet, companies will inevitably encounter some obvious or hidden public opinion information that is not conducive to the company in the course of business operation. Enterprises should always be prepared to face the risks of crisis public relations and have a strong sense of crisis, so that public opinion crisis public relations can be done everywhere.

Xuntuike Media summarized ten strategies to deal with crisis public relations:

1. Internal communication, immediate supervision

Enterprise management should communicate with grass-roots personnel in time, get the first message, judge whether there are problems in some directions according to management experience, whether they will have an impact, find out the root causes of the differences before the crisis, and deal with them in time.

2. Early warning of potential crisis and full preparation

Any enterprise may encounter crisis public relations. Before encountering difficulties, make early warning and relevant preparations, and formulate a basic framework for coping. When they really encounter a crisis, they have a plan to follow so that they won't be at a loss.

3. Check the situation

When there are difficulties, we should know all the situations of the problem for the first time and answer the questions in time. Once we answered "unclear" and "unable to tell", we will leave the company irresponsible and other negative impressions in the public mind.

4. get suggestions and opinions from the public relations team

when the brand and image of a company are threatened by negative news, the company is often passive. If the enterprise has an excellent public relations team, they can discuss what to do next, or adopt their solutions.

5. appease the public and don't add fuel to the fire

negative news can easily cause public dissatisfaction, doubt and condemnation. After the difficulties occur, enterprises can put themselves in other's shoes, look at the problems from the perspective of the public and consumers, and find the most appropriate way to comfort the public to calm down and avoid more serious difficulties.

6. Actively take responsibility and actively respond to

problems have emerged, and the adverse effects cannot be completely eliminated. The public relations team had better apologize at the first time, reflect on their mistakes from their own perspective, and establish a good and responsible corporate image.

7. You can't ignore the company's social media

Many companies may not use social media mainly for public relations, but at least keep the social platform active and have appropriate fans. Once a crisis occurs, social media can be used to solve the problem in time to prevent the problem from becoming extremely rigid. Companies must make full use of their social platforms.

8. Pay attention to the tone and content of the apology

The attitude of the public relations draft must be sincere and serious. The specific content is expressed in three aspects: ① I am very sorry about what happened, ② I try to make things better, and ③ What can I do to prevent the same problem from happening again. Only in this way can the public feel the sincerity of the company.

9. Take timely actions

Only the public relations apology draft is released, but there is no actual action, and the effect may be even more extreme. After solving the targeted problems, the company can follow up and publish relevant information on social platforms, so that the public can see that the company is trying to take action and be responsible for its own mistakes.

1. Let others speak for themselves

If there is nothing wrong with yourself in a crisis, don't jump into the public eye to refute yourself. Too impatient treatment will aggravate the loss of public goodwill. You can pretend to be deaf and ask a third-party authority to speak for yourself. After there is evidence to prove the facts and events, find relevant media to expose the real situation and clear your name.

No matter which brand or type of enterprise, it is necessary to pay attention to the public relations handling of crisis events, which is the key to the long-term development of the enterprise and the basis for the enterprise to establish a good image and reputation.

If effective and reasonable solutions are not adopted in crisis public relations, it is likely that crisis public relations will become a public relations crisis and cause greater adverse effects. If the crisis is unavoidable, how to solve it skillfully is particularly important.