How to publicize and promote in the operation of small shops

How to publicize and promote in the operation of small shops

Some small shops, restaurants, beauty shops, repair shops and other professional shops are all over the town. Because the storefront is small and numerous, it is generally not easy to attract people's attention. Especially in the street, if the shops with the same or similar business contents are not well-known or do not make consumers feel special, then in today's era when people's life pace is generally accelerated and efficiency is becoming more and more important, consumers generally will not patronize every shop, which correspondingly reduces the opportunities for product sales; Moreover, in recent years, large shopping malls, department stores and supermarkets with luxurious decoration, complete functions, thoughtful service and convenient transportation have sprung up, which is obviously a huge impact on small shops; In addition, in recent years, the number of laid-off workers in various places has increased, and the surplus agricultural labor force has flowed to cities, which has led to an increase in similar small shops and made business difficult. However, if properly managed, businesses can often prosper and financial resources can roll in. Therefore, for a small shop with a clear and narrow business scope, how to attract the attention of the public, get more patronage and increase popularity is a problem worthy of discussion. The author mainly discusses the issue of publicity and promotion here.

The problems existing in the promotion of small shops are:

Advertising investment is generally low. Even in some boutique stores.

The publicity and utilization channels are single. Use local newspapers and emphasize evening papers. Occasionally broadcast, a few shops advertise several light boxes in front of their own stores.

The publicity frequency is low. Some shops only pay attention to decoration, promotion or leaflets when they open, and are mainly busy with business at other times.

The propaganda industry is narrow. Mainly concentrated in some hotels and some specialty stores.

There is no well-known publicity brand. Some stores don't have names, but simply hang a sign and write a book? Tobacco and alcohol daquan? Stuffed jiaozi? Or? Haircut and shave? And so on; Some even have names, but they are often the same, such as? Sichuan hotpot restaurant? Old Sichuan hotpot restaurant? Wait a minute.

Because of the integration of business and residence, some shops are brightly colored, some pots and pans can be seen everywhere, some are busy mending, and some hang clothes everywhere, which does not affect customers' shopping mood at all.

The above problems generally reflect that a considerable number of owners do not have strong brand awareness and do not realize the importance of publicity and promotion to store management.

According to the characteristics of the problems at this stage, the following improvement measures can be taken:

Enhance brand awareness and establish the importance of brand promotion in concept. Brand promotion is not only important for large enterprises, but also important for small shops, and it can also produce good benefits.

Increase investment, make proper use of newspapers, radio and television outdoor media or print some promotional materials, and timely deliver some promotional information, product information and special service information, especially when the sales season comes, to attract consumers widely.

Pay attention to the design of the store name, strive to suit both refined and popular tastes, be cordial and friendly, and attract people with the store name. For example, the same barber shop, some named * * image design center, to raise the understanding of the problem to a high level; It's also a flower shop, and some of them have names? Hua Wuque? , both source and intriguing; It is also a dumpling restaurant, which is also advocated by some people? Chinese New Year every day? Show auspiciousness and delicacy.

Pay attention to the store decoration. The storefront is the image of the store. A neat and beautiful design will leave a deep impression on people, and people will be willing to go in even if they are wandering around and become an indispensable scenic spot. Put up more product posters in the store, decorate the happy atmosphere, write welcome words and so on, so that customers have a good mood. I once saw a wonton restaurant in Shanghai. On the bright glass window, there are several big characters written impressively: the universal food in the world is wonton. It feels very kind and intriguing.

Improve the plaque design. The author believes that a complete plaque design should include: store name, attributes, business scope, number position, contact number and advertising language, reflecting business philosophy and style. Of course, the size of the word can be adjusted according to the design requirements.

Appropriately increase store association and expand customer experience. For example, the link of a bamboo shop is:? Modest and successful, while seeing wizards? , with a profound philosophy of life; In front of a restaurant, it says: Come in early, come in late, come in sooner or later, eat more and eat less. how much is it? , very interesting.

There are often banners, billboards and other publicity slogans to set off the atmosphere.

Often carry out some promotional activities to attract new customers. For example, holidays are discounted, prices are reduced, special products are available every day, and gifts are given on Valentine's Day, Children's Day and other festivals;

Improve and strengthen services. In addition to the geographical location in downtown areas, some shops have obvious regional customers, that is, they have a radiation radius. We should pay attention to improving service and strengthening the relationship with the community and surrounding units in order to attract repeat customers as a means of promotion.

In short, highlighting the integrity, emotion, extensiveness and modernity of publicity and promotion in the course of operation is of great benefit to the development of small shops.

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