Happy harvest and family celebration, Chery family members gather together in Ruian Ruirong to welcome the "family banquet"

On January 9, the 2022 Chery Family Banquet with the theme of "Harvest Good Harvest and Family Celebration" was held in Ruian City, Wenzhou. 78 car owner representatives, media friends and Chery Automobile headquarters and regional teams gathered together at the Lisboa Hotel in Wenzhou to talk about daily life, savor the flavor of the new year and plan for the future. Understand Chery’s growth and changes in the past year, and create a better tomorrow for Chery’s 25th anniversary.

Moving forward and moving forward in 2021 is of great significance

Zhao Xianglei of Chery Automobile’s Zhejiang Region said in his speech at the family banquet: “The past year has been a year of Chery’s ‘Moving forward and moving forward’ In 2021, Chery Group's sales reached a record high, with cumulative sales of 961,926 vehicles, a year-on-year increase of 31.7, ranking first in China's brand passenger car exports for 19 consecutive years, and winning the 'Best' award for 5 consecutive years. Top 20 Overseas Image Companies'. As of the end of 2021, Chery Group's global car users have exceeded 10 million, and it has become a shining 'Chinese business card' loved by global car owners! "On the occasion of its "25th anniversary", Chery is taking steps. Entering a new milestone in the scale of enterprise development.

(Photo of leadership’s on-site speech)

Achieving quality improvement and improvement is Chery’s persistence in its dream of building an “international first-class brand”. Focus on customer value and promote quality upgrades. Chery Powertrain has won the title of "China's Heart" Top Ten Engines for nine times. The company ranks 21st among the "Top 500 National Enterprises in Scientific and Technological Innovation". Its customer satisfaction industry ranking has improved significantly, and it won the China Quality and Technology Progress Award.

(On-site layout photos)

Achieving sales volume advancement and upward growth is Chery’s implementation of the “big single product” strategy. The Tiggo 8, Tiggo 7 and Arrizo series have released new products throughout the year, and continue to create a number of star products. In the monthly rankings of the Association of Automobile Manufacturers, "Chery Speed" has ranked first in sales growth in the industry for many consecutive months, achieving a high-quality development pattern in which domestic and overseas markets promote each other.

(On-site photos)

To achieve further advancement in marketing, Chery continues to focus on user experience and user scenario creation. In 2021, Chery used a "Confessions of a Science and Engineering Man" to demonstrate Chery's confidence and ambition to "stand firm" with technology; used Double Eleven's "New Trendy Domestic Products to Carnival" to interpret a new national trend lifestyle; and used "Love The adaptation of the divine song "Take Your Time" triggered sung songs across the Internet; the OMODA 5 and the virtual idol Axi appeared together to create the OMODA metaverse and demonstrate its cutting-edge insights into the youth market!

In the name of "family"? User first in 2022

Building dreams together is not just a team. As a year-end gathering between Chery and all its family members, the family banquet continues the annual car owner activity pattern and is the first reunion banquet created by Chery and car owners.

In the family banquet collection activity of the Chery Car Owners Club Mini Program, users shared their experiences about the event cities and event highlights, and actively participated in signing up to become family banquet preparers. A new user operation system that is more dynamic, highly sophisticated, and highly responsive is being established between Chery and car owners through innovative activities.

(User interaction photos)

The car owners’ spontaneous performances pushed the atmosphere of the event to climax again and again, and also allowed users to experience Chery from multiple levels such as products, marketing, and services. The implementation of "user-centered". Chery is serious about continuing to create value for users and becoming a new era "science and engineering man" who can truly make friends with users.

Standing at the new starting point of Chery’s 25th anniversary, Chery is willing to join hands with all users to start a new journey and create a better future. We look forward to more Chery fans joining the Chery Owners Club in the future and embarking on a journey of intellectual fun!