Product Life Cycle of Shanghai Disneyland Hotel

The lead-in period of the product life cycle of Shanghai Disneyland Hotel is 1.5 years, the growth period is 1 year and the maturity period is 1 year.

1. Lead-in period (June 20 16-end of 2065438+07): This stage is the stage of launching new products, and the products have not been widely recognized and accepted. At this stage, Shanghai Disneyland Hotel needs to carry out advertising, brand promotion and market education to attract customers and improve its popularity.

2. Growth period (20 18 -20 19): At this stage, Shanghai Disneyland Hotel began to gain market recognition and reputation, and the number of tourists gradually increased. At this stage, hotels need to further improve service quality and products to meet customers' needs and improve customer satisfaction.

3. Maturity (2020 -202 1 year): At this stage, Shanghai Disneyland Hotel has a stable operation and has occupied a certain market share. At this stage, hotels need to continue to maintain service quality and innovate constantly to maintain market competitiveness.