Traditional Culture Encyclopedia - Hotel reservation - starwood’s historical establishment time
starwood’s historical establishment time
Sheraton Hotel
Sheraton[1] is a brand of Starwood Hotels and Resorts Management Group, a Fortune 500 company.
Now (March 2006), Starwood Group is looking for acquisition or joint opportunities for Asian hotel brands.
After successfully acquiring Le Méridien on August 25, 2005, Starwood Hotels and Resorts Group is looking for Asian brand hotels to acquire.
Plan to acquire or join forces with a high-end Asian hotel brand with outstanding performance in the Chinese or Indian markets.
Starwood Group’s acquisition of Le Méridien lasted four years.
On March 7, 1887, Ernest Henderson, the founder of Sheraton, was born in Sushu Hill, a town not far from Boston, USA.
Mr. Henderson began to enter the hotel industry in 1933. Sheraton was one of the first two hotels of the Sheraton Hotel Company. In 1937, he established the Sheraton Hotel Company. The hotel company began to use the Sheraton name in 1939. It was not until 1957, 20 years after the establishment of the Sheraton Company, that it actually built its first hotel.
Since 1963, Sheraton has operated more than 700 hotels in more than 80 countries around the world.
Sheraton is relatively strict in site selection, mainly choosing attractive metropolitan cities and resorts.
In the hotel and casino industries, Starwood Group has strong brand awareness in major markets around the world and is a leader in pricing.
Starwood hotels have good locations, mainly located in big cities and resort areas.
The criteria for site selection of the Group's hotels are: The development history of the area shows that there is a large and growing demand for full-service luxury upscale hotels in the area, and the space available for building hotel locations is limited. , developing this kind of space is quite expensive.
As the largest hotel group in the luxury upscale segment of the hotel industry, Starwood Hotels' scale supports its core marketing and reservation systems.
While Starwood Hotels focuses on the luxury upscale market segment, its various brands focus on different secondary markets in this market.
Starwood Hotels also occupies an important position in the casino industry. It mainly operates this business through the Caesars brand.
Sheraton Hotel provides home-away-from-home services for leisure vacation travelers.
Starwood Hotels & Resorts Worldwide was formerly known as Starwood Lodging Trust/Starwood Loding Corp.
Before the name change, in 1996, it had 100 hotels, 26,483 rooms, and annual revenue of US$385.3 million.
In 1998, Starwood completed three major events: changing its name and acquiring ITT Group and Westin Hotels, which had a considerable impact on its development.
Starwood is famous for the high-end luxury of its hotels.
The group’s brands include St. Regis, The Luxury Collection, Westin, Sheraton, Four Points and W Hotels.
Franchising 41.8%, entrusted management 28.5%, capital management and others 29.7%.
In July 2005, the American "HOTELS" magazine announced statistics for 2004. Starwood (US) (New York stock code: HOT) had 733 hotels and 230,667 rooms, ranking 8th; in 2003 Ranked 8th, with 738 hotels and 229,247 rooms.
It entered the Chinese market in 1983 and has 19 hotels in China and 17 more under construction.
Hotels in China are under entrusted management, franchise operation and selective capital management. The hotels in operation in China are distributed in metropolitan and famous tourist cities, including two in Beijing and the others in Tianjin and Tianjin. Guilin, Xi'an, Wuxi, Nanjing, Suzhou, Sanya and other places.
On December 7, 2003, Sheraton Management Company signed a contract with Yunda International Plaza to open a store in Changsha. The five-star Yunda Sheraton International Hotel is scheduled to be completed in 2006.
On March 21, 2004, Sheraton Hotel Group formally signed a contract with Dazhong*** International (Shenzhen) Co., Ltd., and the hotel part of Dazhong*** International Exchange Plaza was handed over to Sheraton Hotel Group for unified management. , thus bringing the country's largest single building, the Large and Medium-sized International Exchange Plaza with a construction area of ??more than 300,000 square meters, into the substantial start-up stage and will be fully put into use in 2005.
In terms of architecture and project hardware, the Dazhong*** International Exchange Plaza, whether it is space, facade design, curtain walls, elevators, air-conditioning equipment, including the first helicopter aerial pad in the central area, all It is world-class and aims to create a first-class platform for multinational companies and Fortune 500 companies to enter the market.
On July 10, Starwood Group attracted public attention through its on-site recruitment of assistant lobby managers for its Sanya Sheraton Resort Hotel through the "Absolute Challenge" column of CCTV Economic Channel.
On July 13, at the Hainan Province Tourism Hotel Work Forum held at the Yantai International Hotel, Mr. Nardini, general manager of the Sanya Sheraton Resort Hotel, was welcomed for his speech about "no trace of theory".
At the end of 2004, Sheraton signed a contract to open a Changsha store.
On May 12, 2005, Xinjiang Haotai Industrial Development Co., Ltd. and Sheraton Overseas Management Company signed an agreement for the Sheraton Urumqi Hotel. The hotel will open on May 1, 2006.
This project invested and developed by Xinjiang Haotai Industrial includes hotels, shopping malls, office rooms, etc.
The total project scale is more than 200,000 square meters, with a total investment of more than 800 million yuan.
On October 1, Sheraton Hot Spring Resort Hotel opened for trial operation, covering an area of ??more than 70,000 square meters, a construction area of ??more than 50,000 square meters, 347 guest rooms, and an investment of 420 million yuan. Construction begins.
On December 10, the Haikou Sheraton Hot Spring Resort Hotel opened. China Huaneng Group invested 420 million yuan to build it as a five-star resort hotel with 341 rooms.
In March 2006, Sheraton Hotel Shenzhen went into trial operation with an investment of 400 million yuan and a construction area of ??60,000 square meters.
On March 13, Teem City Group (formerly Tianmao Group) and Starwood Hotels & Resorts International Group signed a contract for the Sheraton Guangdong Hotel in Guangzhou Teem City West Tower, which has 450 rooms and is scheduled to open at the end of 2008.
This is the first time Sheraton, a subsidiary of Starwood, has landed in Guangzhou.
Las Vegas Sands will finalize an agreement with Starwood Hotels and Resorts to build a Sheraton Grand and a St. Regis hotel in Macau.
In 2007, Sheraton Changshu Fupeng Hotel opened with 340 rooms and was invested by Changshu Yukun Real Estate Investment Company.
In 2008, another Sheraton five-star hotel was opened in Pudong, Shanghai.
In mid-August 2009, the 48th chain hotel operated by Sheraton, Westin and other brands under the Jiadawu International Group was established on the Desheng River in Daliang New Town, Shunde, becoming the first hotel chain to enter the hotel. Shunde's five-star international first-tier hotel brand.
Henderson passed away on September 6, 1967, but his "Ten Commandments" still remain in the world:
1. Do not abuse your power and ask for special treatment. Not adding *** is indulgence.
2. Do not accept gifts from those who ask for your help.
3. Everything about decorating the Sheraton Hotel must be listened to by Mary Kennedy.
Mary Kennedy was
selected from 8 decorating masters through a decorating competition.
Since then, she has been employed by Sheraton Hotel Company as the general host of hotel room, restaurant and lobby decoration.
4. You cannot go back on a confirmed room reservation.
5. Do not issue orders to subordinates without letting them fully understand the exact purpose.
6. The advantages of running a small hotel may be the taboo of managing a large hotel.
7. In order to make a deal, you must not squeeze the "last drop of blood" from the other party.
8. Dishes that have been cooled should not be served.
9. Decision-making depends on facts, calculations and knowledge.
10. Don’t rush to blame your subordinates for their mistakes
In the actual operation of Sheraton Company, Mr. Henderson also has some business methods which are also advisable
of:
1. Emphasis on responsibility and diligence.
2. Emphasize guest supervision and evaluation of hotel service quality.
3. All services and food in the hotel must be "value for money".
4. Adjust the customer source market with floating prices.
5. Use competition to drive the forward development of enterprises.
6. Emphasize goal management.
In terms of promotion strategies, Sheraton Hotel Company adopts advertising, personal selling, price concessions, setting up international clubs, special events, and using the cultural, sports and entertainment facilities within the hotel to provide customers with convenient and thoughtful services.
Among the Sheraton Hotel Company’s many promotional methods, two are pioneers in the international hotel industry. One is the establishment of the International Club, which is intended to attract the high-end market and encourage them to frequent the hotel for accommodation; The second is to open the Sheraton Tower and provide special services, thereby strengthening Sheraton's high-end and luxurious image in the world's hotel industry.
The five-star Huating Hotel of the Huating Group in Shanghai was once managed by Sheraton. The Sheraton customer source system brought 30% of the consumption of the 20% of guests transported to the Huating Hotel.
Due to reasons such as no consensus on the second phase of management fees upon expiration of the management period, Huating Hotel began to be managed by the Chinese themselves.
Sheraton has played a pivotal role in the manufacturing history of Sheraton Home Textiles
in Australia for more than sixty years! In the past sixty years, Sheraton has created fashionable spaces , and won honors from all over the world.
Sheraton not only provides the product itself, but also creates a way of expressing oneself and expressing one's individuality. Sheraton's predecessor was Australian Cotton Textiles Co., Ltd., which was founded in South Australia in 1942.
Its company is the first textile company in Australia to produce bedding products using domestic or imported cotton as raw materials. It uses Australian domestic cotton as raw materials to develop and produce the first series of beautifully packaged pillowcases and bed sheets.
In the late 1960s, Sheraton had gradually become a mature brand of home textiles in Australia. Sheraton was the first brand to introduce replaceable quilt covers into the Australian market. Therefore, quilt covers were much more convenient than bed covers and were favored by the market. won unanimous praise from the market!
Sheraton’s innovation started with advertising in the 1970s. The elegance and extraordinary taste shown in the advertisements won unanimous praise from customers.
When the first Sheraton was purchased in the early 1980s From the moment the products went abroad, Sheraton Australia's global strategy began. Less than nine months after the opening of Sheraton's flagship store on Madison Avenue 57th Street in New York, Sheraton had already become famous.
The first store in 1995 A towel designed by Sheraton to match the bedding entered the bathroom.
In the early 1990s, Sheraton added curtains, lampshades, tablecloths and bedspreads to the original series, and its style became more international.
When "returning to nature" becomes a fashion theme, people tend to choose pure cotton among the choices of pure natural and chemical fibers.
The non-iron treatment of Sheraton's cotton sheets has led many people to replace chemical fiber sheets with cotton sheets.
In the mid-1990s, the market for high-end products continued to expand. Although the number of high-end products purchased was small, sales continued to increase. As a result, Sheraton added a series of high-end products. The fabrics of these products are of extremely high quality and are very durable. ! In May 2000, Sheraton developed a series of products to meet the requirements of a new type of mattress and pillow heightening, which were very popular among consumers, thereby designing new specifications and standards for the bedding industry.
At the same time, Sheraton's image is becoming more and more fashionable, and different brands of top series have made great progress. Each brand uses serialized designs and uses different fabrics, including chenille, velvet, and jacquard satin. Cloth, decorative fringes and thick cross-ribbed fabrics achieve a soft and luxurious effect.
With the launch of the luxury series in 2003, Sheraton Australia continues to maintain its position as a market leader and pioneer.
With the launch of the five-star hotel and S series, the five-star hotel series is a high-end series that borrows the production of five-star hotel supplies into home bedding, with extraordinary quality and Unimaginable feel, using different technologies such as waffle, while the S series integrates simple design and meticulous craftsmanship through the application of special fabrics such as jacquard, velvet fabrics and mercerized cotton, highlighting the elegance and fashion of the urban upstarts style.
Classic series, Sheraton’s traditional series, targets consumers who have high requirements for product sophistication. This type of customers loves traditional brands with a long history.
White series: Sheraton’s upstart series. The consumers of this series are mostly urban white-collar returnees. They pay attention to the quality of life and never blindly follow the trend.
Luxury series: This design represents Sheraton’s highest quality products. Consumers of this series advocate environmental protection and a comfortable five-star hotel-like living environment. They are very picky about the fabric technology of the products and are sensitive to fashion changes. Generally unmoved.
SHE series, this series originated from Sheraton designers’ admiration for the classical beauty of the 1940s and 1950s. It is like the noble and elegant high-income people in customized evening dresses. It has art, taste, elegance, appreciation of luxury and originality behind it. concept.
Beach series: Sheraton’s most flamboyant and fashionable series. The consumer group of this series is young and cutting-edge fashion pursuers. They are very sensitive to fashion, like changing colors, and often live a free and comfortable life. Change home textile products to decorate different living environments!
Market distribution: Generally, it is distributed in mid-to-high-end department stores in large and medium-sized cities.
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