Traditional Culture Encyclopedia - Hotel reservation - Analyze how Ramada Hotel conducts market positioning.

Analyze how Ramada Hotel conducts market positioning.

Products, prices, brands and services. Ramada is an international hotel brand under Wyndham Hotels Group, the world's largest hotel group. Market positioning means that an enterprise creates a distinctive personality or image for its own products according to the position of competitors' existing products in the market and the importance of certain characteristics or attributes of the products, and transmits this image to consumers, so as to determine the appropriate position of the products in the target market.