How to attract customers without anyone entering the store?

How to attract customers without anyone entering the store?

How to attract customers when no one enters the store? We all know that opening a shop is to make money. To make money, customers must come to the door first. Once there are no customers, many shops do nothing, but business is getting worse and worse. How to attract customers when no one enters the store?

How to attract customers when no one enters the store? 1 0 1 Open a shop on the pedestrian flow line.

Location determines life and death, and location determines flow. We say that "the catering business is very dependent on the flow", and it is a prerequisite to open a shop in a crowded place.

Isn't it that in the era of internet catering, location is no longer important? No! The core battlefield of catering must be offline. No matter how the catering industry develops and how the Internet impacts, the scene experience of physical restaurants is unshakable, because "eating" itself has surpassed a single product function! Then, the core factor of location will always affect the business of a restaurant.

Opening a shop on the pedestrian flow line has a large potential customer base, high exposure and high popularity, which is a kind of traffic thinking in itself, which is essentially consistent with the traffic thinking of the Internet. Of course, it also solves the problems of "accessibility" and "convenience" required by offline stores.

It can be seen that a restaurant opening a shop on the pedestrian flow line is a sufficient condition for doing a good job, but also an unnecessary condition.

Give customers a reason to enter the store.

If you walk all the way and see a bright kitchen in a restaurant, and you are hungry at the same time, can this store attract your attention immediately?

If you can smell delicious food from far away, will it immediately arouse your desire to enter the store?

You see, the bright kitchen and the smell in the store just give customers a reason to enter the store.

This move is very useful. You can observe carefully, in the food floor of shopping malls and food streets, restaurants with bright kitchens and smells are generally better than their peers.

The design of the bright kitchen at the northwest entrance also took advantage of this trade secret.

Create an active atmosphere

There is a saying in the catering industry that "the more people, the more people"! What is the reason? Herd effect!

A restaurant lined up and a restaurant was empty. You will definitely choose the one with someone! The deep reason of conformity effect is security. With so many people waiting in line, the food will definitely be better and the risk of trial and error will be reduced. Another deep-seated reason is that people naturally love "grabbing", and "fighting" is the hidden meaning of ensuring self-survival in the process of human evolution.

But I want to tell you that there is no queue for no reason, at least the initial queue is artificially created. Hiring people to queue up, engaging in preferential activities, deliberately slowing down the reception of guests, arranging stools at the door, etc., can all help a restaurant create a lively atmosphere and trigger a herd effect.

Nancheng Lane deliberately made the floor-to-ceiling windows close to the flow line of people very large, and the seats were designed very comfortably, that is, people sat in these seats as soon as they came in, which made outsiders feel that business was good, thus triggering a herd effect.

Put what customers care most about at the door.

Putting the menu at the door is not "low", the price tag is not low-end, and the display of preferential activities in the store is not clumsy! If you want to quickly and efficiently turn guests into stores, you must show the factors that guests care about.

What do you recommend? What flavor? Do you have a set meal? Are there any other supporting services? Is there a credit endorsement ... especially in the business circle where peers are clustered together and the competition is fierce, the more fully you show, the more customers know about you, and the greater the possibility of transferring to the store.

If you do social catering and the door is as clean as a person's face, you are inferior in attracting customers into the store. After all, guests only have one stomach, and they only give merchants one chance.

How to attract customers when no one enters the store? Rule 1: Fancy soliciting.

The so-called fancy soliciting means that we are actively pulling customers into the store in different ways, instead of always waiting for customers to come to the door. The business now is that if we don't take the initiative and others take the initiative, our customers will go to others.

Just like restaurants, all restaurants are now popular restaurants that send people out to actively attract customers. For example, after a car comes, it is very important where his car is parked. It depends on who has the ability to guide. If the hotel guides over there, this hotel guides over here.

I have encountered such a situation. I just drove to that area, and two people showed me the way, pointing in different directions. One person waves here, and the other person waves there. Why did I finally agree with this side in particular and was led away by him at once?

Because that buddy's action was too exaggerated, he gave me a big lunge, which was very powerful. In that case, we are easily influenced by him. So when we attract customers, we should be loud, confident and sincere. Our own investment in this state is most likely to affect the current decision of customers.

There are also some shops that are particularly funny, specifically using puppet people to attract customers. He didn't use only one puppet, but two. When he saw that the customer wanted to choose a restaurant to eat here, he saw that the customer hesitated and directly guided them together. If the client doesn't come, two people will lead him here. Because I am a puppet man, I look funny after wearing these props, and customers are embarrassed to be angry with him, and even think it is quite fun. This is also fancy soliciting.

There are also some shops that send a person who can sing and dance directly to their door, singing with a microphone, or dancing directly there, disguised as a woman, just to attract attention and let more people in. This shows that we have temperature, we are entertaining and interactive, and we are a personalized restaurant.

He conveyed a funny and interesting feeling to others. No matter how you take the initiative to attract customers into the store, it is a fancy soliciting.

The second trick: fancy experience

For example: Why do we go to Haidilao? Because the equal experience of Haidilao is the best in all restaurants. The equipotential area in front of his shop is a large area specially designated for customers, where customers can play chess, eat fruits, drink drinks and take care of children and babies. It is this fancy experience that attracts customers to gather here.

How to attract customers when no one enters the store? 3 0 1 customers always just like to walk into shops where people come and go!

When you wait for customers in the store (even if you "welcome guests" at the door), what customers see from the outside is a negative and lazy expression, and there is no business. ...

And most importantly, when you wait for customers in the store, the cleanliness and display of your store will be very poor, even if customers come in, they will not feel good enough.

Therefore, when you sigh that there is no one in the store, people really don't enter the store, so you complain more about the weather, products, competitors and the market environment. ...

So these complaints change your mentality and your expression, and a vicious circle is formed-no one in the store has no business, you have no salary and no mood, and even begin to doubt your life.

On the contrary, when no one is around, you are adjusting the display (even if you are not good at it, you can do it yourself), cleaning the shelves and cleaning up ... You are always busy in the store and customers will keep coming.

How to improve the rate of entering the store when there is no one in the store?

Very simple, start store sales!

1 personnel interception

Going out from the store, "sitting sales" became "marketing". Floors, shopping malls, parking lots, and even communities, as long as we go out, our chances will be greater. The waiter's interception of customers mainly includes three points: station, voice and system.

(1) Choose the best radio station.

The most important thing for interceptors is location. Generally speaking, the following four points are very important:

One is standing in front of the store;

The second is an aisle with a large flow of people;

The third is the corresponding elevator exit;

The fourth is the door of the most crowded shop.

(2) unified interception.

That is, whatever customers say, stores can refine the latest selling points of goods and design unified interception skills according to their own specific conditions.

(3) Establish interception reward and punishment system.

When there are no guests, the shopping guide can't sleep and play with his mobile phone in the store. Shopping guides who take the initiative to intercept guests will be rewarded, and those who fail to complete the interception target will be punished.

For example, when we do training, we ask all shopping guides to do four things when there are no guests in the store:

The first is to collect information, see how many cars come in and how many people are in the elevator;

Secondly, we should keep an eye on our competitors to see if there are any customers in his shop, what products the customers are looking at, how many people are watching them and how long they have been watching them. We should think about how to deal with such guests if they pass by our store.

Third, follow the target guests. If a family of three comes to the mall and looks at a competitor's house for a long time, they are interested. Be sure to find a way to invite such target guests in and compare them in our house.

Fourth, everyone has interception indicators, and each shopping guide will intercept 50 people every month, and those who fail to meet the standards will be punished. Calculate an account, if each shopping guide intercepts 50 customers every month, there will be 600 more customers a year. If 60~90 people spend 5,000 yuan a year in the store, then the sales of only one store can increase the annual performance of 300,000-450,000 yuan for each shopping guide.