The first hotel without walls and roofs.

Starwood Group, which ranked eighth in 2006, is another successful case of growth through mergers and acquisitions. The growth of its Starwood Hotels and Resorts (1 1.8%) benefited from its newly acquired Le Meridien brand. There are 845 hotels and 257,889 guest rooms.

According to the statistics of 2004 published by Hotel magazine in July 2005, Starwood USA (new york Stock Exchange code: HOT) has 733 hotels and 230,667 rooms, ranking eighth. Ranked eighth in 2003, with 738 hotels and 229,247 guest rooms. These brands are Westin, Sheraton, Saint, Four Points, Universal Ding, Supreme Select and W Hotel. Franchising 4 1.8%, entrusted management 28.5%, management with capital and others 29.7%. 1985 entered the China market.

Starwood changed from a fund management company to a large group through mergers and acquisitions, and later acquired the snack Sheraton. Sheraton started as a hotel in 1960s, and its shares were acquired by ITT in 1970s. The combination of ITT's funds and Sheraton's professional hotel management skills made Sheraton famous, and Sheraton was separated from ITT in the late 1990s. Sheraton's assets in the home country only account for 30% of the total assets, and 70% of the assets are distributed all over the world. Amy, owned by Starwood, was originally a hotel company owned by Air France.

Sheraton is the largest brand of the group, with more than 400 hotels in more than 70 countries around the world. Sheraton Hotel is the first international hotel management group to enter China, and began to manage Beijing Great Wall Hotel on 1985. Five-star "St. Regis" brand is defined as a top luxury brand, five-star "Amy" brand pays attention to European culture, and Fu Peng is positioned as a simple business type.

Starwood has more than 30 hotels in China, and more than 20 contracted hotels are under construction. Before 20 10, the number of hotels in China increased to more than 100, of which about 80 opened.

St. The Regess is the symbol of the most upscale hotel, representing the absolute private advanced service, with a long history. The first St. The Regess Hotel was opened in new york in 1904 by Colonel Astor, who used all-European services to entertain his friends and business partners. This service is unique in the industry, making St. The Regess a classic in the global hotel industry. On March 1 2000, Beijing International Club Hotel, located on Jianguomenwai Street in Beijing, was officially renamed as Beijing Rui J Hotel (Beijing St. The Regess Hotel, the original Chinese name remains unchanged), which indicates that the hotel will become its first hotel in the Asia-Pacific region in full accordance with the model and standards of St. The Regess Hotel.

Four Points Hotel is a full-service mid-range hotel, and its target customers in the tourism market are business guests and leisure tourists. The business philosophy of this chain brand is different. Is a full-service mid-range hotel. Four-point hotels are mainly located in airports, commercial centers of metropolises, small and medium-sized cities and resorts.

Huanding Hotel has always been a leader and innovator in the hotel industry. Huanding Hotel is located in an important business district, and the architectural style and interior furnishings of each hotel are unique.

Supreme Golden Choice is a unique combination of hotels and resorts, providing unique services for the top guests in the group. The characteristics of the best hotel in the world-gorgeous decoration, spectacular furniture, impeccable service, modern and state-of-the-art facilities-can all be found in the highest gold medal.

The ultimate management goal of hotel group is to maximize profits and cash flow. In order to achieve this goal, Starwood has taken the following measures: increasing the profits of existing hotels and casinos; Buy new hotels selectively; Increasing the number of hotel management contracts and franchise agreements is usually achieved through internal development opportunities, seeking external development opportunities, integrating hotel management methods and innovation. Starwood constantly adopts bold and innovative management concepts and dares to explore new markets, mainly in the application of the Internet and the introduction of new management and service concepts by various brand hotels.

Starwood W Hotel will enter China. Hong Kong W Hotel and Shanghai W Hotel have signed a contract and will open in 2008. This is a world-class top design hotel. Other W hotels in Asia, including the newly opened W Walker Hotel in Seoul and the first W resort -W Fesdhu Hotel in Maldives, will officially open in 2005. W Hotel rejected the sameness of traditional hotels and became the leader of the new aesthetic movement. The first W new york Hotel opened in199865438+February, which set off an upsurge in the world. At present, there are 18 W hotels in the world, and another 9 W hotels are under construction or preparation. The development of Starwood Hotels Group in China in the past year and a half has exceeded the growth in all previous years, adding 1 1 new hotels among 18 hotels operated in China. After opening, these new hotels will increase the total number of high-consumption hotel rooms of Starwood in China to 65,438+0,265,438+0,39. Starwood's development in China has always been positioned as a high-end hotel, and the number of hotels developed in China ranks first in this market positioning.

On August 25th, 2005, Starwood Hotels Group announced that it had signed a final agreement to take over the Le Meridien brand and all its hotels and franchise hotels, with more than 130 hotels and resorts. A joint venture between Starwood Global Capital Group and Lehman Brothers is expected to acquire Amy's own hotels and rental hotels. The brand acquisition will be completed at the end of the third quarter of 2005, when Starwood Hotels Group will have the control of the Amy brand. Le Meridien Hotel was born in 1972, when it was founded by Air France. At present, the hotel group is headquartered in London and has more than 130 luxury hotels in 56 countries around the world, covering Europe, America, Asia-Pacific, Africa and the Middle East. Amy entered Shanghai in 2004, and the People's Square and Sheshan Hotels opened in June 2005 and 10 in 2006 respectively. In the "luxury brand list" in 2005, Le Meridien International Hotel Group was rated as one of the global 15 luxury hotel brands.

Amy has more than 130 luxury hotels in 53 countries around the world. In the third quarter of 2006, Le Meridien Royal will open in Shanghai, and projects in Hainan and Beijing are accelerating. It is planned to open 65,438+05 hotels in China in the next five years to 65,438+00.

On June 5438+065438+1October 65438+May, 2005, Rui J Hotel was selected as one of the 50 best hotels in Asia by Condé Nast Traveler magazine. Shanghai Hongtarui J Hotel ranks 2 1, ranking first among all five-star hotels in Shanghai. A special report published in the magazine "Conde Nast Tourists" in June 5438+065438+ 10 said: This year's selection has received more attention and all the parameters have reached the highest level. The votes of nearly 28,000 tourists reflect that only the candidate hotels with this number of votes are eligible for the award. There are 3 18 rooms and suites in J Hotel, and the average standard room is 48 square meters.

Starting from June 5438+ 10, 2006, all 77 branches of Westin hotels in the United States, Canada and the Caribbean, as well as all guest rooms and public * * * areas of Westin Resort Hotel will become 100% smoke-free places. The new smoke-free policy of this hotel is the result of customer data and guests' requirements for a healthy smoke-free hotel environment. The Westin Hotel found that 92% of guests requested to stay in non-smoking rooms when traveling, and did not smoke anywhere in the hotel (including public places). When drafting this new policy, 2400 smoking rooms will be thoroughly cleaned, including replacing all non-durable articles such as bedding, thoroughly cleaning, cleaning all hard surfaces such as walls and carpets, replacing air filters and thoroughly cleaning all air-conditioning equipment.

On May 30th, 2006, USA-Today reported that Starwood Group began to promote this perfume strategy seven months ago. They exude a unique fragrance in the lobby of their hotel, hoping to deepen the impression of the hotel and attract them to come again. The lobby of Westin Hotel exudes elegant white tea fragrance, mixed with geranium and freesia, which makes people calm and relax. The aroma in the lobby of Sheraton Hotel is a mixture of figs, mint, jasmine and freesia, which makes people feel at home. Four Points Hotel uses the aroma extracted from apples and cinnamon, which reminds people of the simple style of apple pie and hotel. These scents were sprayed by a hidden sprayer near the entrance of the hotel. The perfume designed by perfume designer Mann first ensures that it will not cause allergic reactions, and at the same time tries to avoid offending people who are sensitive to fragrance. Scientists believe that smell, like memory and emotion, is processed by the same part of the brain, so aroma can affect people's emotions.

On June 1 day, Westin Hotels & Resorts announced that it was the first hotel brand to introduce a smoke-free policy in Australia and Fiji. The Westin Sydney Hotel, the Westin Melbourne Hotel and the Westin Resort in Denalu, Fiji will be completely smoke-free on July 3rd 1 day, thus joining the ranks of 77 Westin North American hotels that have introduced smoke-free policies since June1day, 2006. This policy will also strengthen Westin's new brand positioning, that is, around the theme of relaxation and rest, by providing passengers with services, products and comfortable enjoyment, they will be relaxed, replenished and rejuvenated during their stay. These hotels will not only implement the smoke-free system originally introduced to Australia in July 2007 one year ahead of schedule, but also cancel smoking rooms beyond the relevant requirements. The public places of the above three hotels and resorts will be smoke-free, and their rooms will be 100% smoke-free, and the traditional smoking rooms will completely become history. Passengers who smoke can smoke in the designated outdoor smoking area. Westin's new smoke-free policy is due to consumer data and passengers' clear requirements for healthy and completely smoke-free hotels. According to Westin's consumer data, 95% of tourists staying in Australia and the Pacific require non-smoking rooms during their travels, and they will not smoke anywhere in the hotel, including public places. Eight pilot hotels in the United States that introduced the 100% smoke-free policy have received positive responses from the vast majority of passengers without exception. Six months ago, 77 Westin hotels and resorts in North America introduced smoke-free policies, which received unanimous positive feedback from travelers, employees and industry professionals. A recent independent consumer survey showed that 765,438+0% respondents supported a total ban on smoking in hotels, bars and clubs. 8 1% of consumers said that they were very disgusted with staying in a non-smoking room but smelling smoke.

By the end of 2006, Starwood managed only two hotels in Hainan, namely Sanya and Sheraton Haikou. By the end of 2007, there will be six Starwood hotels in Hainan.

Starwood is developing a "service-oriented network architecture" called Valhalla, and plans to transfer the host systems of all its 750 hotels to SOA systems in February 2007. * * * The company has 150 network service system under development and construction, which will solve the problems of room status inquiry, room reservation, member registration and so on. SOA system can also enable Starwood Group to provide services for a new generation of Internet TV.

By the end of 2007, there were 40 hotels managed by Starwood Group. Four Points by Sheraton Changshu Hotel is invested by Changshu Yukun Real Estate Investment Company and has 340 rooms.

In 2008, eight hotels managed by Starwood Group opened, and the total number of rooms in China increased to 12 139. Open another Sheraton five-star hotel in Pudong.

In 2009, W Hotel will first appear in Shanghai.