What does China 4A Enterprise mean?

At present, only Guangzhou has established 4A Association in Chinese mainland, referred to as "Guangzhou Comprehensive Advertising Agency Association" for short, with both local and foreign members. 1979 when China opened its business, Dentsu, the first foreign advertising company, began to advertise Japanese household appliances in the China market. Today, Dentsu has established three joint ventures in China. Since Japanese household appliances entered the China market in 1980s, more and more foreign brands have entered the China market. With the development of customer market, multinational 4A advertising companies are also closely following. By the end of 1994, there were 300 foreign (joint venture and cooperative) advertising companies (including most world-famous multinational advertising companies) entering the mainland. 1998 The top advertising companies in the world 10 have set up joint ventures in China (including Shi Sheng Great Wall International Advertising Co., Ltd., McCann Guangming Advertising Co., Ltd., Zhiwei Thompson Zhongqiao Advertising Co., Ltd., Shanghai Ogilvy Advertising Co., Ltd., Shanghai Lingshi Advertising Co., Ltd., Beijing Dentsu Advertising Co., Ltd., Meige Advertising Co., Ltd., etc.). Due to the influx of a large number of international brands into the China market, multinational 4A advertising companies have developed in Among the top 50 advertising companies in Chinese mainland, 22 are foreign companies. Since 1996, multinational 4A advertising companies not only serve multinational customers, but also strive for big brand customers of domestic enterprises, opening up the domestic market, which has brought great impact to local advertising companies. For many newcomers, they often think that their clients, copywriters and planners can do anything. In fact, the division of labor of formal large companies is very clear, and the current trend is that the professional requirements are becoming more and more strict. Therefore, it is best for newcomers to understand their interests and expertise and determine their own positioning. Here, first of all, we need to understand the operation process of advertising companies. The following is a typical operation flow of international 4A: (The customer is a comprehensive agent and the contract has been signed)