Volkswagen Huiang's online reviews are excellent. Why can't it be sold?

The appearance is eye-catching, and the face of the public family is preserved. The car refrigerator is reserved by China People's Insurance Company. The noise inside the car is low. The interior is made of materials that meet the identity of a C-class car. The entertainment configuration is rich, and the tail label should also pay attention to the meaning. It is comfortable to drive, fast to shift gears and complete in high-tech configuration. What is "Hui Ang"?

As early as 20 16 Geneva Motor Show, Volkswagen released its brand-new medium and large-sized car-PHIDEON Huiang. The new car and Audi A6 are built on the same MLB platform, and will be first introduced into domestic production and sales by SAIC Volkswagen.

20 16 On the night before Beijing Auto Show, SAIC Volkswagen phi deon was officially listed in China, and it was officially named "PHIDEON" in Chinese. Phdeon Phdeon's name comes from the ancient Roman goddess "Fides", which symbolizes vows and beliefs. PHIDEON will be Volkswagen's first medium and large car, which will bridge the gap between Phaeton and Magotan.

During April 2007 1, only 960 vehicles were sold. The direct cause of this situation is that the official pricing is too high, and the price of the top version is as high as 659,000 yuan. Therefore, some netizens commented that "the starting price is 350,000, even if the public belief is higher, it is incomprehensible that a Huiang is more expensive than A6L."

The fundamental reason why Huiang can't sell is that the Volkswagen brand itself is still not high enough and lacks brand power, which makes it difficult for Huiang to compete directly with the German troika Mercedes-Benz E-Class BMW 5 Series Audi A6, and its own price is extremely high, so it is naturally a problem that it can't be sold.