Disadvantages of storefront advertising

First, the quantity is large, miscellaneous and inconsistent.

The location of each batch point and the size and shape of the door head are different, some are ostentatious, some are stingy, some are neat, and some are messy, so the advertisements posted at the store head are vivid, with different specifications, big and small, and it is difficult to achieve visual unity. In terms of content, the content of batch operation varies widely. Some are mainly alcohol and tobacco, some are mainly hardware, some are mainly daily necessities, some are department stores, some are selling cakes, and some are selling sacrificial supplies ... The shop heads made are very lively. Except for the brand image, the word beside it is "noisy". There is also the factor of production unit. It is impossible for all the productions to be completed by one production unit, so the level of each production unit is naturally different. The raw materials they use are different, and the advertisements at the store head are different naturally. This has led to the emergence of two or more shop styles in a city, which makes the advertisements of shops confusing.

Second, store advertising is not conducive to the promotion of brand image.

Shop advertising is the best media for brands in the initial accumulation stage. When the brand enters the stage of brand promotion, store advertisements will play a negative role. Inconsistencies in the contents, specifications and production units of shop-front advertisements have affected the brand image to some extent. Consumers think that the brand is "not up to grade", "the enterprise develops extensively" and "the enterprise lacks advanced marketing strategy" ... At this time, what is more needed is the launch of TV advertisements, moving pictures and exquisite advertisements, whose influence will surpass countless shops. At this stage, storefront advertising does not need such intensive coverage, but it can be done completely.

Third, it is impossible to really control the advertising in the store.

Bulk bosses are no better than regular supermarkets. They have official seals and credibility. The boss has too many human factors, and the so-called release agreement doesn't work for them at all. Competing to lobby, you will be tempted at any time, and you will be able to change your shop advertisement into competing products overnight, which will give you a headache; There are many brands looking for a group of stores, and a group of stores will naturally be smooth. I am very grateful to you for making a shop for him, and I gradually feel that you have taken advantage of him. Later, I also had the idea of "auctioning" the store. "Do you want to be my shop? Come, take the money! " ..... Faced with this situation, we can only improve the pre-store advertising production and release agreement to make it legally effective, and let lawyers come forward to mediate in case of breach of contract. However, in this way, the relationship between customers and batch points has been affected. ...

Fourth, the constraints of urban planning on store advertising.

Now every city is constantly carrying out urban planning and gradually cleaning up the face of its own city. Store advertisement is an important object of urban construction and renovation. Commercial advertising media is not the same as works of art, no matter how beautiful things are, there is always the will of customers and a strong sense of business. Naturally, it will not attract people's attention, and it will not attract the attention of urban management departments. What kind of shop head can be integrated into the urban planning and become a beautiful silk scarf instead of a mud idea on the face of the city? Like KFC and McDonald's, but the cost is too high to be worth investing. Urban planning will tear down many street buildings, a large number of convenience stores will disappear, and advertisements placed by many brands will be buried in the ruins.