Zhoushan self-guided tour

When traveling to Zhoushan, transportation was once a constant problem, but now with the operation of Zhoushan Putuoshan Airport and the completion of the East China Sea Bridge, traveling to Zhoushan has become very convenient. If you want to be in a hurry and be efficient, just fly to Zhoushan; if you want to fully experience the atmosphere of the ocean, I still recommend that you take a boat to Zhoushan, so that you can have an unobstructed view of the beautiful scenery along the coast.

Regarding Zhoushan tourism, Mount Putuo is undoubtedly the most familiar. Located in the southeast of Zhoushan Islands, it is one of the first 44 national key scenic spots identified in the country. Together with Wutai, Emei and Jiuhua, it is known as the four famous Buddhist mountains in China. The ancients praised it as the "Buddhist Land of Sea and Sky". It has successively won the titles of national health mountain, safety mountain, civilized mountain and 4A tourist attraction. The scenic spot has passed ISO14001 environmental management system certification. Puji Temple, Fayu Temple and Huiji Temple are the three major temples on the mountain.

Going to Mount Putuo to experience the Buddhist culture is one thing, but the natural scenery of the mountains and seas is also a kind of cleansing for the body and mind. The scenic spots in the Xitian Scenic Area along the Meicen Ridge include ancient trees and famous temples, luxuriant bamboo forests, and thick shades that block the sun. There are also many strange stones embellishment, such as the Heart Character Stone, Pan Tuo Stone, Dharma Standing Stone, Ergui Listening Dharma Stone, Parrot Stone, etc. Standing on the top of the mountain and looking up, you can see the Putuo Mountain Airport and the cross-sea bridge in the distance. It can be said to be refreshing and refreshing. In October 1997, the Nanhai Guanyin Buddha was built on Longwan Hill in Mount Putuo. The Buddha statue is 33 meters high. It is the largest Guanyin Buddha statue in China today. You can’t help but see it. The "Reluctant to Go to Guanyin Temple" built by Liang Zhenming was the beginning of the formation of the Guanyin Temple culture in Zhoushan and is of great value to travelers. It is said that the sea is never separated from the sand. Putuo Mountain's "Thousand Steps Golden Sands" is also famous in Zhoushan. It is located in Putuo Buddha Mountain and is crowded with tourists, which is very fun.

Zhujiajian, which is close to Putuo Mountain, is famous for its natural sand and stone landscape. It is known as the "National Island Ecological Park" and consists of five major scenic spots. The International Sand Sculpture Festival is held here every year from July to October. Zhoushan's sand sculptures are the first to be introduced in China and the most mature in development. If you don't come to Zhoushan to see and play with sand sculptures, you don't really know sand sculptures. Shili Jinsha, where Zhujiajian's sand sculpture is located, consists of five major beaches: Nansha, Dongsha, Qiansha, Lisha and Qingsha. The beaches are surrounded by headlands and are also a good place for fishing. Nansha Beach has complete facilities, including jet skis, surfing, windsurfing, beach volleyball and other activities. The most interesting and unique thing in Zhujiajian is undoubtedly the famous "Wushi Pond". The two lying seawalls at the northern and southern foothills of the mountain are all composed of black and shiny pebbles, leaning against the slope. They are huge and spectacular. The pebbles have colorful patterns, are smooth and lovely, with small ones like pearls and large ones like goose eggs. They are comparable to the Nanjing Yuhua Stone and the Yangtze Three Gorges Colorful Stones. When people step on it, they feel comfortable and relaxed. Some people have also conducted composition analysis on the stones and found that they contain a high content of magnets. Therefore, walking on black stones is also a method of health recuperation.

Zhoushan is very rich in beach resources, and the one with the most concentrated resources is Shengsi. Jihu Beach is the most popular beach in Shengsi. It is 2,200 meters long, more than 200 meters wide, and covers an area of ??about 500,000 square meters. It is the largest natural beach in Zhoushan Islands. The wonderful thing about it is that oasis, beach and bay are integrated into one. The golden sand is fine and clean, the slope is flat, the sea water is clear blue, the waves are rippling, and the trees are shady. It is known as the "Beidaihe River in the South". Jihu Beach has different scenery in four seasons. You can enjoy the mist in spring, the blue sea in summer, the strong tide in autumn, and the waves in winter. You can enjoy the different charm and interest of the sea all year round. Jihu Beach and Nanchangtu Beach*** are sister beaches. The two beaches are close to each other, each with its own merits. Jihu Beach is famous for its blue water, pure sand, and soft sand. It is an ideal beach for bathing. As for Nam Chang Tu Beach, it is surrounded by pine mountains, cliffs, strange rocks, isolated islands, vast bays, clear water waves, and various landscapes integrated into one. With beautiful scenery and white waves, it is the best place for surfing, sailing, windsurfing, rowing, sea bathing, sand bathing, camping and beach entertainment.

Maybe you have walked through countless beaches and are tired of such scenery. It doesn’t matter. As long as you are in Zhoushan, you will have the freshest sea to play. Did you know what the coast is besides sand and rocks? Let me tell you, it is a tidal flat. Tests by the Shanghai Institute of Life Sciences of the Chinese Academy of Sciences show that Zhoushan tidal flat sea mud contains a variety of vitamins, amino acids, minerals and trace elements that are beneficial to the human body and has health care, skin care, sterilization and other effects. On the tidal flats you can get close to nature and hunt for marine life, which is endless fun.

Moreover, there is a mud slide theme park at the northwest end of Xiushan Island in Zhoushan, with thousands of acres of gentle tidal flats and a provincial wetland nature reserve. It has unique regional resource advantages and beautiful natural scenery. There are activities such as windsurfing mud sliding, wooden barrel mud sliding, mud competition, modern mud slimming, mud climbing, mud bath, mud therapy, mud fishing and other events. The content is rich, interesting and exciting.

Let me recommend you another good tourist destination that is unique to Zhoushan. There are currently a total of 1,390 islands in the Zhoushan Archipelago, but only 200 of them are inhabited. This means that there are more than a thousand uninhabited islands scattered in the Zhoushan waters. You will be given a speedboat to freely travel between the islands. , or kissing the sea and sky, or traveling through the island jungle, or having a barbecue on the isolated island reef with a few friends, do you think there is anything more pleasant in the world than this?

When you go to Zhoushan, if you have enough time, I suggest you experience the life of a fisherman and become a temporary fisherman. Fishing activities are carried out all over Zhoushan. Specifically, there are fishing boats going out to sea, trawling for shrimps, pulling nets, fishing at sea, harvesting mussels, catching crabs in crab pots, collecting shellfish from the sea, exploring desert islands, beach barbecues and other activities. , allowing you to have zero contact with the sea, enjoy the long-lost joy after the harvest, and deeply feel the fishing culture of Zhoushan.

Since we are talking about Zhoushan’s fishery here, we cannot fail to mention Zhoushan’s seafood delicacies. Zhoushan Fishing Ground is one of the four largest fishing grounds in the world, and Shenjiamen Fishing Port is among the three largest mass fishing ports in the world. Aquatic resources are uniquely endowed by the sea. The sea area is rich in resources, rich in fish, shrimp, shellfish and algae. There are 450 kinds of resources available for development, including 365 kinds of fish. It is my country's largest fishery and marine product production, processing and sales base, and is known as the "East China Sea Fish Warehouse" and "Chinese Fishing Capital". Zhoushan's food has a long history. It has influenced Shanghai's Shanghai cuisine, Ningbo's local cuisine, and Cantonese cuisine. At the same time, he is eclectic and develops his own unique seafood skills. The characteristics of Zhoushan’s seafood cuisine can prove its advantages from two aspects. One, full variety. Almost all the seafood that can be seen in China can be found in Zhoushan, because the Zhoushan fishery itself is a fishery mineral deposit formed by the contrast between cold and warm ocean currents. At the same time, some species are thought to be unique to Zhoushan, such as large and small yellow croakers, groupers, giant croakers, etc. Second, the cooking craftsmanship is superb. When it comes to eating seafood, you can’t help but ask people from the sea. There are two outstanding styles of Zhoushan seafood, firstly the original flavor, and secondly the flavor, each with its own characteristics such as choking, pickling, steaming, stir-frying, pan-frying, deep-frying, etc. For authentic Zhoushan seafood delicacies, you have several options. First of all, what I recommend to you is Shenjiamen’s seafood street. Perhaps this is the only seafood-themed food stall street in China. This is no ordinary food stall. It is the pioneer of delicious food in Zhoushan. , its reputation has long been famous at home and abroad, allowing you to enjoy delicious food while experiencing ocean culture and island customs. Secondly, go to a local resident’s home to taste farm seafood. This has a unique flavor and is also the most popular behavior among travel enthusiasts. Another option is to go to some well-known hotels in Zhoushan, where the elites of Zhoushan’s food industry gather together. Seafood banquets and other seafood-themed dishes are of international standards and are the most elegant seafood gourmet art.

Zhoushan Tourism Resources Analysis Report

Zhoushan, backed by large and medium-sized urban agglomerations such as Shanghai, Hangzhou, and Ningbo and a vast hinterland such as the Yangtze River Delta, faces the Pacific Ocean and has superior geographical advantages. The intersection hub of my country's north and south coastal routes and the Yangtze River waterway is the maritime gateway and channel for the Yangtze River Basin and the Yangtze River Delta to open to the outside world. It radiates in a fan shape with emerging port cities in the Asia-Pacific. It is not only a traditional domestic tourist city, but also an emerging port city.

The sea is the basic market condition of Zhoushan City. The development of Zhoushan tourism must focus on the word "sea" and highlight the characteristics and advantages of Zhoushan's islands.

Specifically, we can start from three aspects.

First of all, it is the Haitian Buddhist Kingdom. Zhoushan is known as the first Buddhist Kingdom. Putuo Mountain is the Guanyin Taoist Temple. Compared with the other four famous Buddhist mountains, the advantage of the Guanyin Taoist Temple is that both in terms of reputation and China Traditionally speaking, Avalokitesvara's influence is undoubtedly greater than that of several other Bodhisattvas. At the same time, Mount Putuo is unique in that it is a sea-mountain. In addition to its rich Buddhist culture, it also has intoxicating views of the sea and sky.

Secondly, it is maritime culture. This is an emerging tourism project that comes with Zhoushan's economic development. It can be said that Zhoushan, located at the intersection of north and south, has unique advantages. The outstanding features of sea view tourism in South China are the permanent four seasons and unique southern scenery; while in the North, the emphasis is on summer escape.

Zhoushan should also find its own positioning. It is not difficult to find that Zhoushan's advantage lies in its long coastline and the richest marine resources, such as beaches, reefs, tidal flats, etc., which are unique.

Third, seafood delicacies. This area was once the greatest and most valuable asset forgotten by Zhoushan's tourism industry. Zhoushan Fishing Ground is one of the four largest fishing grounds in the world, while Shenjiamen Fishing Port is among the three largest mass fishing ports in the world. Aquatic resources are uniquely endowed by the sea. The sea area is rich in resources, rich in fish, shrimp, shellfish and algae. There are 450 kinds of resources available for development, including 365 kinds of fish. It is my country's largest fishery and marine product production, processing and sales base, and is known as the "East China Sea Fish Warehouse" and "Chinese Fishing Capital". It is a pity that such a fishery resource is only used to create direct fishery economic value. It’s time for Zhoushan’s inherent food culture and Zhoushan’s seafood cooking techniques to come out of purdah. When it comes to Zhoushan's food, it can be said that it has a long history. It has influenced Shanghai's Shanghai cuisine, Ningbo's local cuisine, and Cantonese cuisine. At the same time, he is eclectic and develops his own unique seafood skills. The characteristics of Zhoushan’s seafood cuisine can prove its advantages from two aspects. One, full variety. Almost all the seafood that can be seen in China can be found in Zhoushan, because the Zhoushan fishery itself is a fishery mineral deposit formed by the contrast between cold and warm ocean currents. At the same time, some species are thought to be unique to Zhoushan, such as large and small yellow croakers, groupers, giant croakers, etc. Second, the cooking craftsmanship is superb. When it comes to eating seafood, there is nothing better than asking people from the sea. There are two outstanding styles of seafood in Zhoushan, firstly the original flavor, and secondly the flavor, each with its own characteristics such as choking, pickling, steaming, stir-frying, pan-frying, deep-frying, etc.

In the promotion of Zhoushan tourism, tourism resources are not the problem. The problem now lies in the promotion methods and development methods. Mount Putuo is the most vivid banner of Zhoushan tourism, but we must not just make a fuss around Mount Putuo. The Buddhist Kingdom of Haitian should not only highlight the Buddhist Kingdom but also support Haitian. Yu Haitian, on the other hand, emphasizes the resources of the archipelago. There are currently a total of 1,390 islands in the Zhoushan Archipelago, but only 200 of them are inhabited. It is obviously difficult to use the government form to develop other islands one by one. Therefore, there are only two methods for the development of wild islands: 1. , using the island leasing and sales system, the use rights of uninhabited islands can be resold to individuals to a certain extent, and social forces can be gathered for development. This method may also bring about additional investment and subsidiary investment in other related areas. Second, at the same time, it can also be developed in the form of wild island ecological tourism, using Zhoushan's water transportation to connect the islands to meet the novelty needs of urban people. Zhoushan is rich in resources for development in this area. These uninhabited islands will provide unlimited opportunities for Zhoushan’s economic and tourism development.

Zhoushan Beach should also be highlighted. The beach consists of two parts. One is the beach. The texture of Zhoushan’s beach is definitely the best in the country. It is also because of the excellent sand quality in Zhoushan that there is a beach. The annual Zhujiajian Sand Sculpture Festival is held in Zhoushan. Zhoushan was the first to introduce sand sculpture art from abroad, allowing people to appreciate another kind of beauty of sand. At the same time, sand sculpture is also a common plot knot in human childhood, a complex to build dreams. Therefore, sand sculptures can be used as a trump card in Zhoushan; in addition, the length of Zhoushan's beaches is rare in China, and the Shengsi Islands, as my country's only national-level archipelago scenic spot, are also famous as China's Gold Coast. There are also beach tours that cannot be found on the southern coast. Let me first explain what a tidal flat is. A tidal flat is a kind of muddy coast. There are many pan-oceanic creatures on it, such as crabs, mudskippers, etc. You can fully enjoy fishing while stepping on the mud to get close to nature. Therefore, the sea in Zhoushan must highlight its abundance and completeness, so that people will have no regrets and feel that going to Zhoushan is like a small sea in the world.

When talking about Yujiale, we have to mention its development issues. There are already many cities that carry out Yujiale, but they have not really formed their own brands. It can be said that the opportunities in this area are still huge. Zhoushan The fishing villages are mainly concentrated on some islands in Putuo District. The government can fully operate the entire fishing village through unified management and packaging and liberalized operations. For example, Zhujiajian's Dongji Village is a well-known billion-yuan village in the country. We can use the Dongji brand to promote its image on a large scale.

About the packaging promotion of delicious food. There are two major problems in Zhoushan's seafood cuisine. First, the service environment of the food is not enough. There is a serious phenomenon of customer rip-off in Zhoushan's seafood. If this shortcoming is not eliminated, it will be difficult even if other aspects of publicity are done well. Create a general climate.

Therefore, this aspect of work is not only within the management scope of the tourism department, but also a focus of the entire Zhoushan municipal work. Second, it is not known by others. This is what we need to do now after environmental remediation. As seafood has its own distinct personality, the first thing to consider is the selection of ingredients. Zhoushan’s seafood should highlight its variety advantages and unparalleled advantages in seafood products. Then there is the emphasis on production technology, which includes both original and authentic Zhoushan local famous dishes and elegant and unique seafood banquets. Then there is the pursuit of food culture. Here you can give a detailed description of the seafood stall street in Shenjiamen Fishing Port. , highlight its cultural significance for integrated publicity, and then establish the status of Zhoushan cuisine from the brand. For example, Shanghai’s sea vegetables and Ningbo’s local cuisine actually all have seafood practices derived from Zhoushan cuisine, but they have formed their own brands. The long scroll of Chinese food culture has its own sky, which is worthy of reflection by Zhoushan's catering industry. Therefore, it is crucial and indispensable for us to build our own overall brand.

Another point worth noting and taking advantage of is Zhoushan’s port advantages. In terms of thinking, perhaps we define ports in the transportation industry. But in fact, from the perspective of tourism analysis, this is also a huge tourist landscape. Which of the current domestic port cities is not a major tourist city? So how to develop port tourism? On the one hand, it is port tourism. As Zhoushan's East China Sea Bridge is about to be completed, Zhoushan will be connected to the mainland by land and become a transit hub for the Yangtze River Delta and even China and the world. The value potential of various resources and advantages is immeasurable. And its port construction has also reached an agreement with Ningbo Port to jointly build the largest port in China and even the world. Then the entire Zhoushan Port will be extremely majestic, and the transfer of logistics will inevitably bring about the movement of people. This is where the opportunities for port tourism lie. . Let’s take a look at the landmark buildings in many coastal cities, such as the Bund in Shanghai and Victoria Harbor in Hong Kong. They are or were once charming ports. Especially when you look at the ports from the air or from above, they are really beautiful. On the other hand, Hong Kong City Tourism can form a new shopping, trade and tourism center as business becomes increasingly prosperous, creating a fashionable island shopping tour.

At the same time, one thing that needs to be pointed out is urban confidence. Nowadays, many cities are very humble and are developing, but the entire development plan is too peaceful and realistic, and sometimes underestimates their own development potential. Zhoushan is the same. With Zhoushan's resource conditions, it should have the ambition to create the first seafood and build the largest port. This is an ideological adjustment and a self-posture. When doing things, you must first be a good person. To build a city, you must also have the same attitude. The establishment of urban humanistic consciousness!

As an integrated promotion of Zhoushan tourism, our intention is to first highlight the areas that are very powerful but not well understood by the outside world. The first is the overall promotion of Zhoushan beaches, Putuo Mountain’s Baibu Sand and Zhushan Beach. Jiajian's Qianbu Sand and Shengsi Islands National Scenic Spots, etc., create the image of China's golden coast while taking into account the overall tourism characteristics of Zhoushan. Then we will conduct a special report on Zhoushan’s food tourism culture, highlight its advantages and establish a brand concept. Next, we will try to develop some new projects, such as the promotion and planning guidelines for activities such as Zhoushan Fisherman's Garden, Yedao Adventure Recreation, etc. In the later stage of the series of reports, we will conduct a sub-summary and comprehensive report on the overall image of Zhoushan city and the overall tourism situation, striving to support the image of Zhoushan city with the most accurate positioning and the most appropriate means.