The relationship between Jinjiang Inn and Atour

At present, Atour has nothing to do with Jinjiang, but is a different hotel brand, so there is no cooperation at present.

Jinjiang Star is an economy hotel, and Atour is a middle-to-high-end hotel, which is of course Atour's good.

There are several similarities between Atour Hotel and Jinjiang Hotel.

First, both hotels are domestic hotels, that is to say, both hotels are domestic chain brands.

second, both hotels are developed from the south. Jinjiang Hotel is an established domestic hotel, and the birthplace of this hotel is Shanghai. Atour Hotel also developed from the south, and then gradually infiltrated into the north.

Third, at present, these two hotels have high brand awareness in China, Jinjiang is an old-fashioned powerhouse, and the general feedback of Atour now exceeds that of All Seasons and Home Inns.