What do you think of Zhao Benshan's experience from a poor peasant to a man building a capital empire?

Can you believe it? A poor peasant built a capital empire of 30 billion yuan with one mouth, and Zhao Benshan's skill was underestimated by many people. Zhao Benshan looks like an idiot on the screen, but in the capital market, Zhao Benshan shows his means and ambition. How did he do it? Today, Bian Xiao takes you to explore the mystery of 30 billion capital behind Uncle Benshan.

Now that Zhao Benshan has retired, Benshan Group is still crazy about gold. Zhao Benshan has a good feature, not a derogatory term. Zhao Benshan lost his mother at the age of six and his father left him. Seeing his pity, his blind uncle began to teach him erhu, suona and sanxian to beg for food so as not to starve to death. Zhao Benshan followed his second uncle around as a busker, knowing that he would lose face if he wanted to make money.

1982, Zhao Benshan ushered in a turning point in his career, and cooperated with Cui Kai to stage the drama Wrestling Three Strings. Among them, Zhang Zhi, a blind man played by Zhao Benshan, lived with his blind uncle since childhood. He played this role brilliantly, and after World War I became famous, he began to perform frequently. Later, Zhao Benshan was admitted to Tieling County Troupe, and served as the protagonist and business leader.

After 16 years of artistic accumulation, Zhao Benshan boarded the Spring Festival Evening in early 1990. Under the recommendation of Jiang Gan, Zhao Benshan brought his work "Blind Date" to the eyes of hundreds of millions of people, and Zhao Benshan was angry. After 2 1 year, only 1 Spring Festival Gala didn't see him. In 20 13, he announced his withdrawal from the stage of the Spring Festival Evening.

You have all been cheated by Zhao Benshan for 30 years. He is a completely different person on and off the screen. 1990 became the "top stream" in the 1990s after attending the Spring Festival Gala. Uncle Benshan is not satisfied with only "fame", he wants "profit" more.

Zhao Benshan founded his own company, named Shenyang Benshan Art Development Company. Look at the name, it's an art company. Actually, it's not about wine. The company's business also includes coal transportation. Zhao Benshan started as a coal boss with the help of the natural advantages of Northeast China, and the coal business made Zhao Benshan earn the first bucket of gold.

Subsequently, Zhao Benshan used the "flow" of his performance to set foot in film and television, advertising, steel, wood, coal and other fields. 200 1, Zhao Benshan began to build the industrial chain of duets, and Zhao Benshan, a farmer, was very good at building his own business model. He signed a large number of duets and set up a big stage for Liu Laogen in many places. A theater has at least 800 performances a year, and the annual income of a venue is as high as160 thousand. Such a cinema matrix is billions a year.

The "Country Love" created by Benshan Media set a viewing myth, and then 10 "Country Love" was shot intensively. The hit of this drama also made Zhao Benshan earn a lot of money, and its value surpassed Liu Laogen's big stage. The plot of "Country Love" is grounded. The cost of an episode is less than 250,000, but the broadcast volume of an episode can make Zhao Benshan earn100,000. Implantation of hundreds of advertisements, network first broadcast rights, second broadcast fees, exclusive network broadcast rights and so on are all sources of income.

Zhao Benshan immediately registered the trademark of Liu Laogen. Benshan Media consists of 13 wholly-owned subsidiaries with total assets of 30 billion yuan. Last year, a company of Benshan Group was listed as untrustworthy due to serious violations of the law. So what has Benshan Group experienced?

Andy Lau was forced to perform in the northeast, and it is said that he was slapped twice by the local local extortionate. Later, Andy Lau asked Xiang Huaqiang for help, but a strong dragon can't fight local strongmen. Andy Lau asked Zhao Benshan to come forward, and the dust settled in an instant. Therefore, Uncle Benshan's contacts are criss-crossed, which is probably not accessible to ordinary people. In recent years, the topic of "Zhao Benshan is cool" has been circulating on the Internet, but this is unlikely to happen.

Zhao Benshan has a profound self-awareness of his performance. He thinks that he has been the representative of grass-roots culture and popular culture all these years. But he always hoped that everyone would not look down on grassroots culture, and he also tried his best to let everyone know and like these things. He hopes to have a bigger stage to show himself. Perhaps Zhao Benshan didn't expect at that time that he would have more than ten years to "dominate" on such a big stage as the Spring Festival Evening.

"After going through Shanhaiguan, you need to talk to Zhao Benshan" is not just an expression. Even Andy Lau turned to Zhao Benshan for help. Zhao Benshan, who has always been a simple face with a forward hat, dialed a phone call and the dust settled. No wonder Zhao Benshan has the nickname "King of Northeast China".

Not only that, Zhao Benshan also spent 200 million yuan to buy a private jet and named it Benshan. Zhao Benshan's business mind is very flexible. He once invested 65.438+0.3 billion yuan to invest in real estate in Hainan, and the plan was very complete. Film and television base, resort hotel, beer and skittles. In this way, with constant investment, Zhao Benshan has gained tens of billions from the grassroots to the Northeast King through his own business acumen.

No one expected that a farmer who walked out of such a black land would become a well-known comedian in China, and these two performances, sketch and duet, were popular all over the country. His comic talent and business acumen made him a leader in these two industries. Only he knows the hardships behind his media empire and tens of billions of net worth.