What is the best way to promote drinks?

Good ways to promote drinks are as follows:

1. Pre-meal promotion: When guests order food, they can order drinks directly and make reasonable promotion according to the collected information.

2. In-meal promotion skills: If our pre-meal promotion fails, we can use the "three rounds of wine and five dishes" and the banquet will then reach a climax. At this time, waiters often lose no time to successfully promote hotel dishes and drinks.

3, after-dinner sales skills: after the meal, the guest is drunk, you can remind the guest: Sir, you see everyone is very happy, do you want to give you some honey water or fruit vinegar, jujube juice to sober up.

4. sell to children: children usually go to hotels with their parents. For children who don't go to restaurants often, everything in the restaurant will be very fresh. If you want to ask children what they like to eat, they usually don't say, but when choosing drinks, the opposite is true. Because of TV advertisements, children are familiar with the types of drinks. When receiving a child, you should consider what drinks to sell to make him like it. At the same time, we should also care about the opinions of parents, so we suggest promoting healthy drinks.

5. Marketing to the elderly: Pay attention to the nutritional structure when selling drinks to the elderly, and recommend low-sugar healthy drinks. For example, "you might as well try our special drink, which is rich in sugar and nutrition, and cheap." You might as well give it a try!

6. Couple promotion: Couples sometimes go to restaurants not only to eat, but also to pay more attention to the environment and atmosphere of restaurants. Romantic dining atmosphere will attract more couples to patronize. Waiters should pay attention to their work. If it is determined that the dining guests are lovers, the waiter can appropriately promote some drinks with slightly higher prices according to the characteristics that men are proud and willing to show their strength and generosity in front of women.

7. The promotion of picky guests: In daily work, waiters often meet some guests to comment on the "software" and "hardware" of the restaurant. For the guests who love to find fault, the waiter should first serve with the utmost patience and enthusiasm, and make suggestions to the guests, such as "if there is something, change it, if there is nothing, encourage it, be neither humble nor supercilious, and answer it properly". Try to answer the questions according to the wishes of the guests. When selling drinks, ask the guests for advice, such as, "sir, I don't know what kind of drinks you like." Can you give me some hints, or can I recommend some better drinks now? " Remember, no matter how picky the guests are, keep smiling. Note: Liquor salesmen also need to have good eloquence, good communication skills, a certain ability to observe words and colors, and use what they have learned flexibly to facilitate better sales.

(1) Apparel appearance preparation; (2) Wear the uniform stipulated by the company correctly and keep it clean and tidy; (3) appearance neat, coordinated, generous and decent; 4 full of energy, cheer up; ⑤ Bring relevant brochures and promotional materials; ⑥ Bring relevant reports.

(1) Greet and greet the owner; (2) confirm the promotion activities of the day with the owner; ③ Check whether the wine in the wine cabinet is complete; ④ Communicate with the waiter; 3. Promotion step ① Greet the guests present and pay attention to smiling; (2) using appropriate methods to open the topic; (3) Introduce the company's products and drinks to the guests; (4) Listen carefully to the opinions of the guests and answer their questions patiently; ⑤ If the guests choose the company's products, they should express their gratitude and deliver the wine in time; ⑥ When pouring wine, face the label of the bottle to the guest, and be careful not to let the label cover your fingers. ⑥ When pouring wine, leave the bottle mouth properly, so as to keep the glass mouth of the guest clean and reflect the crystal clear of the product. (8) Pay attention to adding wine to the guests at the right time (pay attention to observing that there is not much wine left and ask whether to add wine); Pet-name ruby keep the appearance of the bottle clean, if not clean, pay attention to wipe clean; Attending to pay attention to whether the drinks are consistent with the degree and grade of the drinks required by the guests; 1 1 If the guests do not choose our products, they should also thank the guests for taking the time to listen to our introduction and leave with a natural and sincere attitude; 12 Keep a good mental state from beginning to end. 4. End the promotion ① When the guests leave, they should express their thanks and say goodbye politely; (2) At the end of promotional activities, relevant promotional brochures and promotional items should be sorted out; ③ Accurately count the sales quantity of wine at the end of promotion, and know the sales quantity of other competing wines, if any; (4) Fill in the statements specified by the company correctly and accurately; ⑤ Inform the store of the time of the next promotion, and ensure that there is enough wine source for the next promotion. ⑤ Thank the store and say goodbye politely. Second, the sales promotion method 1, not only to accept the instructions of customers, but also to do constructive sales promotion; 2. Remember the guest's name and favorite food; 3. Be familiar with liquor brands and understand the quality and style of liquor sold; 4. Vivid description; 5. Don't force customers to spend more. Customer satisfaction is more important than sales on any occasion. 6. Do more active sales promotion; 7. Pay attention to language art and expression, be polite and generous; 8. Pay attention to "follow the customer" and make different sales promotion for different guests; 9. Find suitable guests to promote sales; 10, we should make good use of the opinions of third parties, such as drawing lessons from the evaluation of wine by famous people in society to explain the fairness of wine quality and price, saying: ※※※※※※※※ I will ask you to drink the ancient Yue balcony (landscape) as soon as I come here; 165438+ 3. Selling language skills 1, using multiple-choice questions 2. Language addition, that is, listing the advantages of wine; 3. Language subtraction, that is, what regrets there will be if you don't try now; 4, a roll of banana method, that is, first follow the opinions of the guests, and then elaborate in turn; 5. Language segmentation means dividing a bottle of wine into several parts to make it look smaller; 6. Borrow other people's words; 7. Praise grammar; 8. Approach method. Four, as a service industry personnel should have the quality of ` 1, be polite to others, be polite to others; 2, warm and thoughtful, not emotional, smiling service; The guest's request is the biggest task of the work; 4, no matter right or wrong, what the guests say should be regarded as right; 5. When you meet a difficult customer, you can't force others to accept it for your own reasons; 6. Do not conceal, avoid or evade complaints. 7. Be good at coordinating with the surrounding environment and handle the relationship well. 1, the salesman is just a reasonable suggestion, and must not force sales promotion, especially when guests bring their own drinks, or have family dinners, or there are many women, the sales promotion work should be guided by the situation to avoid misunderstanding; 2. Pay attention to the dissolution of marriage, birthday party, group purchase and other information, seize the opportunity in time and contact the pre-order. 1. Self-confidence is one of the most important qualities of a salesman. Promoters should fully believe in themselves, including their work ability, company and products, and can fully infect customers with this confidence. Nervousness, panic and lack of confidence in promotion will greatly reduce the promotion effect. This self-confidence comes from the perfection of their comprehensive quality and ability, as well as their full understanding of the company and products. 2. The dedicated bartenders' network promoters should love their promotion work and overcome the psychological obstacles in the promotion process. In particular, it is a disgraceful thing to get rid of promotion, which is not as good as others' misconceptions. Sincere, honest promoters must be honest, sincere, not fraudulent, and do not make false statements or false promises in pursuit of temporary promotion effects, so that customers can feel that you are caring for him, helping him, serving him, being his staff adviser and giving him advice, instead of coaxing him, cheating him and leading him to fall for it. Let the customer accept your person psychologically first, and then accept your point of view. 4. Enthusiasm, initiative and diligence. Enthusiasm and initiative should be the requirements of any of our work, which is particularly important for promotion. Our aim is to make others accept our promoters and our work. It should not be a passive situation, but an open and open situation. At the promotion site, don't wait for the customer to ask us first, but take the initiative to break the customer's alert psychology. Enthusiasm also focuses on maintaining, and we can't be cold just because we don't drink our yellow wine. Promoters should also be diligent, not lazy, not lazy. 6, diligent in thinking, good at summing up