Vienna Hotel Huang Deman's Entrepreneurial Inspirational Story

Vienna Hotel Huang Deman's Entrepreneurial Inspirational Story

Innovation and entrepreneurship refers to entrepreneurial activities based on one or more innovations in technology innovation, product innovation, brand innovation, service innovation, business model innovation, management innovation, organization innovation, market innovation and channel innovation. Innovation is the characteristic of innovation and entrepreneurship, and entrepreneurship is the goal of innovation and entrepreneurship. The following is the inspirational story of Huang deman, a Vienna hotel, which I carefully compiled. Welcome everyone to learn from it, I hope it will help you.

Huang deman, a native of Yangjiang, Guangdong Province, 1977 was admitted to the university and was the founder and CEO of Vienna Hotel Group. Innovators and Practitioners of China Hotel Business Model. Known as "the first person in China boutique hotel chain".

Huang deman, chairman of Shenzhen Vienna Hotel Co., Ltd.

Established in 1993, Vienna Hotel is the first chain hotel in the world with the theme of "music art", and adheres to the core consumption value strategy of "five-star experience and two-star consumption". After 17 years of innovation and development, Vienna Hotel has opened and plans to open a branch network all over the country. Vienna Hotel now has 79 boutique business hotels (including stores in operation and under preparation), with more than 65,438+02,000 rooms, more than 8,000 seats and more than 4,000 employees.

On the evening of April 28th, 20 16, Jinjiang announced that it planned to acquire 80% equity of Vienna Hotel Co., Ltd. for174.88 million yuan and Shenzhen Baisui Village Restaurant Chain Co., Ltd. for 800,000 yuan ... Previously, both companies were held by Huang Deman personally, with 65,438+000%. Based on the consideration of the acquisition of Jinjiang shares, the overall valuation of Vienna is 265,438+86 million yuan.

Based on this calculation, Huang Deman, who started from scratch, earned 2 billion yuan in 23 years.

Huang deman's personal honor:

"Outstanding Meritorious Persons in Global Hotels",

"20 10 brand China chain industry person of the year",

"Outstanding Entrepreneur of China Cantonese Cuisine Innovation",

"China Top Ten Food Culture Contribution Award",

Honors and awards such as "China Hotel Industry New Leader".

Huang deman's entrepreneurial story

Huang deman was born in a poor mountainous area in Yangjiang, Guangdong. He 1977 was admitted to the university, but because he could not borrow 50 yuan for medical examination, he had no money to study, so he had to go home to farm. 1993, he came to Shenzhen to start a business with 5000 yuan, contracted a small hotel with 3000 yuan, and left 2000 yuan for earthwork. In the following six years, the latter completed the initial capital accumulation of millions of yuan for it.

From 65438 to 0999, earthwork was unsustainable. Seeing the hotel's annual profit of 50%, Huang Deman began to devote all his energy to the hotel industry. Huang deman's first hotel has 229 rooms, and the cost of each room is 40,000 yuan. The initial investment was more than 9 million, but his cash in hand was only 3 to 4 million. But with 30% cash investment, Huang deman completed the layout of more than ten stores bit by bit. Cash is mainly used for property deposits, air-conditioning appliances, and other necessary renovation prepayments. The remaining 70% is used for decoration and furniture. These can rely on the loans of suppliers first, and at the same time rely on the profits created by other stores to pay the arrears of suppliers while decorating. "I have been doing things myself and suppliers are willing to support us." Huang deman said.

Generally, it costs 70,000 yuan to invest in a room with the same specifications. Huang deman does not outsource. He asked the construction team to buy materials by himself, and it could be completed for 40 thousand yuan. On the one hand, it carefully calculated, saved costs, created profits and continued to invest. At the same time, it borrowed money from suppliers, and Vienna completed its initial investment. "If you have to talk about financing, then financing from suppliers." Huang said. At that time, he couldn't get any loans from the bank. "The hotel can't do well. The money invested in decoration is almost equal to waste. Borrowing money from the bank is tantamount to squandering water. "

Compared with the price of budget hotel 100~200 yuan, the price of Vienna is between 200~300 yuan, adding six service categories such as coffee shop, buffet and conference. Although the total cost of each room increased by 15~30 yuan, the unit price increased by 100 yuan, and the overall profit was higher than that of 70 yuan.

Relying on the business philosophy of "five-star decoration and two-star consumption", Vienna has never spent a lot of advertisements, which is basically a word-of-mouth effect. The occupancy rate is as high as 100%, with1300,000 members. "Where we drive, these members will follow." Huang deman said. "Now many people who do marketing and brand planning say that wine is not afraid of the deep alley, which is out of date. I believe in quality, it will never be out of date, and I will always believe in it. "

From 1999 to 2006, Vienna opened 16 chain stores at an average annual rate of two. 1999 turnover100000 yuan, nearly 400 million yuan in 2007, net profit of 5180000 yuan. Vienna's annual growth rate exceeds 100%, even 200%.

Huang believes that after more than ten years of experience accumulation, Vienna has formed a mature management system and talent training system, and now it is time to achieve scale effect. However, it will cost a lot of money to open dozens more stores. If you still snowball according to your own method, it will be slow. In addition, competitors such as Accor, Intercontinental Holiday Hotel and Hanting Business also began to expand, still as slow as before. Huang deman felt that there was no way to win this war.

From June, 5438 to October, 2006 10, the budget hotel Home Inns landed on Nasdaq, and Huang Deman was very excited. When he saw that Rujia was three years behind himself, there was more than 100 when it went public, and he was someone else's 1/4. He began to consider borrowing foreign capital to speed up his pace, just like home.

At first he didn't know how to find institutional investors. In June 2007, a financial consulting company took the initiative to find Huang Deman and introduced him to Softbank Safran Fund. In June, he met with Yan Yan, president of SoftBank Safran. In September, Safran will be 1. 65.438+0.5 billion yuan was placed in Vienna's account, accounting for 23% of the shares. Recently, Vienna intends to introduce a French fund to launch the listing plan.

When introducing institutional investors, Huang Deman, who has never dealt with capital, is most worried about the decision-making obstacles that gambling and institutional investors may bring. Many institutional investors will set up many gambling clauses in order to protect their own interests. "If an entrepreneur falls in, he will do a lot of stupid things, such as getting money and not doing brand promotion, which will turn into gambling profits, leading the company to pay attention to short-term profits and ignore the overall consideration of long-term development, which will bring great disaster to himself." He felt that these problems must not happen to him. "My first consideration is that the overall interests of the company are the best. Should I do it or not? I won't be as stupid as other bosses and I won't do such a thing. "

In the cooperation with Safran, Huang Deman asked the other party to promise that no matter how bad his business is, he can't dilute his equity indefinitely, not more than three points, that is, not more than 26% on the basis of 23%. "This is a negotiation. You agree to do it, and I can't help it if you don't. " "I must account for more than 50% of the shares. We are not playing a capital game. We really want to do one thing well. I have experienced many hardships and many twists and turns. I will love my career very much and understand many things. "

After the introduction of investment, there were 0/8 new hotels in Vienna in 2008, and it is planned to open 30~60 new hotels every year, from two to dozens every year. Vienna pole vault will also face many challenges. First of all, the high occupancy rate of 100% is difficult to maintain. After large-scale expansion, its occupancy rate has dropped to 93%. Although Huang Deman believes that quality should be guaranteed first and steady growth should be maintained, Huang Deman is facing a challenge whether Camel Company can speed up its running and complete the last jump before listing.

Huang deman, chairman of Vienna Hotel, reveals the secret of success

Huang Deman, the founder of Vienna Hotel, once shared "six characteristics that entrepreneurs need" at the theme forum of "Deep Sleep and Great Health" at the Vienna Global Summit. This article will analyze how Huang Deman, the founder, led Vienna to become the first in the industry from the successful experience of entrepreneurs.

1, do you mind?

Regarding the six characteristics of successful entrepreneurs, Huang Deman first put forward the mind. He believes that as a leader of an enterprise, he must have shared values, be willing to help employees realize their personal ideals and pursuits, be willing to achieve others, and be willing to conquer the world with talents. This is also the original intention of Vienna Group to fully implement the talent partnership corporate governance model driven by internal entrepreneurship and equity incentive. In this passage, we can easily see that Vienna Hotel Group attaches importance to talents and improves the incentive mechanism of talent management. A strong talent team has also become the foundation for the development of Vienna Hotel Group, providing inspiration and strength for the continuous innovation and progress of Vienna hotels.

2. Mode

"Entrepreneurs should have a sense of mission to realize big dreams, be willing to make lifelong efforts to achieve a great company, and do practical things with great dedication", which is also the second of the six characteristics proposed by Huang Deman-pattern. At the beginning of its establishment, Huang deman positioned the brand development of Vienna as a "light five-star" mid-range hotel with "five-star experience and two-star consumption". In the development process of the next 23 years, Vienna has been unswervingly exploring the market-1993 was established. In 2009, under the condition of dozens of direct stores nationwide, it opened a franchise store. By 20 15, Vienna had more than 500 branches in China, and the group owned eight sub-brands and eight industrial chains. Vienna Hotel Group has formed a core industry dominated by hotels, which is competitive in the market. The establishment of this pattern has enabled Vienna to steadily move towards the position of the first brand of mid-range hotels even in the face of financial crisis or hotel recession.

(The picture shows the Vienna Group's big health industry ecosystem)

Step 3 trust

Regarding faith, Huang Deman explained it with the success of Jack Ma, the founder of Alibaba Group-even Jack Ma, who is called "lucky" by the public, has gone through countless hardships to achieve today's achievements. Any success is hard-won, and there are not many chances, coincidences and luck in success. Qualified entrepreneurs and successful enterprises should understand the firm belief that nothing can be achieved without pains, gains and rewards. Today, it seems that every cause has its consequences. Huang deman's belief in exploring and developing mid-range hotels remains unchanged for ten years, which is the "reason" for Vienna to become the first brand of mid-range hotels.

4. Vision

The greatest ability of entrepreneurs is to foresee the future, accurately predict the future development trend of society and commerce, and accurately formulate business models and development strategies. Vision is called the most critical and irreplaceable core task of entrepreneurs by Huang deman. It is because of Huang deman's foresight that Vienna can grow from scratch and grow from small to large. When Huang deman opened his first store in 1993, he boldly innovated and delayed the check-out time of the hotel until 2 pm, which was widely recognized by the industry and became the industry standard. From 65438 to 0997, the demand for short-term housing was explored, and the hourly room was pioneered in China and became an important part of today's hotel room standards; After that, we opened a franchise store, made use of the advantages of "internet plus" and made a grand plan of "100 cities and 10,000 stores", which continued to advance with strong execution ability. The development of Vienna reflects the insight of Huang Deman, the founder, into the market and consumers everywhere, and the enterprise wins the enterprise's achievements tomorrow with today's vision.

5. Wisdom

"Entrepreneurs should have great wisdom." Everyone agrees with this, but wisdom comes not only from talent, but also from acquired efforts. Huang Deman pointed out that the later learning ability, experience and experience, as well as the influence of experts, masters and godfathers, are the key to the great wisdom of entrepreneurs, and learning ability has also become the key factor to determine whether an entrepreneur can make the enterprise stronger and bigger and lead the enterprise to sail. For the growth of the enterprise, Huang requested not only to strengthen his own learning ability, but also to hold a global summit on "Deep Sleep and Great Health" in Vienna to discuss the innovation and development of the hotel industry in China with many industry leaders and elites, so as to inject the top innovative wisdom into the hotel industry. Within the enterprise, he established a perfect training mechanism to enhance the professional quality and business wisdom of all employees.

(The picture shows the global summit of "Deep Sleep and Great Health" in Vienna)

6. Positive energy

Positive energy, Mr. Huang deman decomposes the sixth quality into the heart energy and abundant physiological energy of doing things with heart, being a man with heart and treating others with heart. Vienna Hotel Group advocates integrity, efficient innovation and respect for sharing, and requires business leaders and group executives to be pioneers and set an example for employees. Not long ago, the news that the Vienna hotel room attendant returned the owner with a huge sum of money was exposed by the media, which is the embodiment of "positive energy" in the corporate culture of Vienna hotels. In addition, innovative modes such as check-out, non-stop and one-stop self-service check-in machine also coincide with the efficiency and innovation proposed by Mr. Huang Deman.

Over the past 23 years, Huang deman has led Vienna to become an industry giant with his broad mind, advanced pattern, firm belief, far-sighted vision, outstanding wisdom and positive energy. He also explained to more hotel leaders the way to achieve the first brand in the industry. For entrepreneurs who are still ups and downs in the hotel industry, only by understanding the business wisdom of the enterprise, grasping the market development trend and having strong personal beliefs can the brand be pushed to the peak.

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