What is the mission and vision?

Question 1: What are the mission, vision and values? First of all, the vision of enterprise development is put forward. "

The so-called vision refers to the future direction that everyone is willing to go all out in the end. It is formulated by the members of the organization and obtained the consistent understanding of the organization through team discussion.

It is necessary to combine personal values and organizational goals within the organization.

Through the trilogy of developing vision, aiming at vision and implementing vision, we can build a team, move towards organizational success and promote the maximum play of organizational strength.

Generally speaking, most corporate vision have forward-looking plans or pioneering goals as the guiding principles for enterprise development. In the world, many excellent enterprises have the same characteristics, which emphasizes the importance of corporate vision, because only by relying on vision can we effectively cultivate and motivate everyone in the organization, stimulate individual potential, motivate employees to do their best, increase organizational productivity and achieve the goal of customer satisfaction.

When formulating the corporate vision, three questions must be answered:

The first question: What geographical scope do you want the company to develop in the future?

The second question: What kind of business activities do you want the company to engage in in in the future?

The third question: what kind of state do you want the company to achieve within the above two ranges?

Vision is the ultimate existence state of an enterprise. The vision may never come true. For example, like them, they may not become the largest Chinese fast food enterprise in the world in this life, but they should put forward this vision and guide everyone to struggle in this direction.

Philosophy always pays attention to the value of human existence, the goal of existence and how to exist more meaningfully, so does the enterprise. Forward-looking enterprises need to constantly examine why they exist, what is the value of existence and how to exist. The vision is to tell people "what is an enterprise" and what the enterprise will look like, and it is an expectation and description of the future development of the enterprise.

Only by clearly describing the vision of the enterprise can employees, society, investors and partners have a clearer understanding of the enterprise. The bright future can inspire people's heartfelt inspiration and inspire people's strong cohesion and centripetal force.

Vision is a part of strategic planning, but it is not the same as strategic planning.

If the vision is a goal that can be fully realized immediately, it can only be said to be a strategic goal at best, not what we call a vision. The logic of establishing a vision is this: "You can be what you want to be." If you reverse "what you can be, so what you want to be", you will lose the appeal of your vision.

Therefore, what we should pay attention to is whether the prospect can keep your blood boiling or even tears in your eyes, whether it can keep you awake all night, and whether it can give you a passion and impulse to share with employees. If not, it is necessary to consider modifying the vision of the enterprise!

After the establishment of corporate vision, we must answer the next question: What is the mission of the enterprise?

The mission is to define the scope and level of all business activities of enterprises in the whole social and economic field on the basis of corporate vision, and to specifically express the identity or role of enterprises in social and economic activities. It includes the business philosophy, purpose and image of the enterprise.

Five questions must be answered when formulating the enterprise mission:

The first question: What does the enterprise provide for consumers (or customers)?

The second question: Why do enterprises create things?

The third question: What does the enterprise bring to the partners?

The fourth question: What do employees bring?

The fifth question: What does the enterprise bring to shareholders?

Therefore, the first three paragraphs of strategic planning are to solve this problem: unify vision, mission and values, and let the whole company work together with the same concept.

Finally, all of this should be implemented at the implementation level. We can't aim high, but we can't find the way to achieve it. This road is a strategic plan for five to ten years. The strategic planning of this catering enterprise is as follows:

Based on the vision, mission and values of the above-mentioned company, the management of the company agreed after careful consideration that in order to achieve the above-mentioned grand goal, a marketing management system with brand as the core should be established externally and an organizational management system with quantitative management as the core should be established internally. The establishment of the new system needs to complete a series of important transformation work in the next five years.

First, we should change from the management of opportunities to the management of capabilities;

Secondly, we should change the business philosophy with product sales as the core into the business philosophy with brand management as the core;

Third, it is necessary to change from regional management to unified management of franchise stores and direct stores nationwide.

In this way, make the future goals clear step by step ... >>

Question 2: What is the difference between vision and mission? Can you give an example to illustrate it? Simply put, the mission is the value of the enterprise, that is, what the enterprise wants to do, and the vision is the state that the enterprise hopes to achieve. Vision is an ideal and a long-term blueprint for development; The so-called mission is the responsibility, the content of pursuit and the significance of efforts under the background of vision; The so-called goal is to realize the vision, complete the mission, and effectively achieve it within a certain time limit.

For example, Vanke's vision is to become a leader in China's real estate industry, and Vanke's mission is to create unlimited life.

Xiao Ming

Nationality: China.

Vision: to be a great scientist.

Mission: use my personal wisdom and diligence to promote the development of science and technology and make the greatest contribution to the motherland and the people! (Young Pioneers salute the national flag)

Goal: key primary schools-> Key middle schools-> Tsinghua and Peking University-> go abroad ...

Question 3: What are vision, mission and values, and what is the relationship between them? Vision is the state that the goal refers to. As a result, for example, each mission is the orientation of the meaning of life of a person or organization, such as making more people feel successful. The values of happiness are guided by vision. It is the basis for dealing with various contradictions in the process of mission-driven action. For example, song creation should serve the society.

Question 4: Briefly describe the relationship and difference between mission, vision and goal. The relationship between vision, mission and goal is the core of strategic management planning. With a clear organizational goal, the direction and purpose of enterprise strategic management planning will suddenly become clear.

Question 5: What are the values, vision, mission and purpose of the enterprise? Reprint the following information for reference only:

Enterprise values refer to the value orientation of enterprises and their employees, and refer to the basic beliefs and goals advocated by enterprises in the process of pursuing commercial success. Philosophically speaking, values are an idea about the usefulness of objects to subjects. And corporate values are the final judgment of corporate significance recognized by all or most employees. Enterprise values In short, enterprise values are the choices made by enterprise decision makers on the nature, objectives and management methods of enterprises, and are the same concepts accepted by employees. No matter how the society changes, products will be out of date, the market will change, new technologies will emerge constantly, and management fashion will change rapidly. But in excellent companies, corporate values will not change, which represents the reason for the existence of enterprises.

Enterprise values refer to the basic beliefs and goals advocated by enterprises in the process of pursuing commercial success. Western corporate values have roughly gone through three stages: profit maximization values, management values and corporate social mutual benefit values. Contemporary enterprise values are a kind of enterprise values that appeared in western society in 1970s. One of its most prominent features is people-oriented, that is, people-oriented.

Modern theory holds that the values of a complete corporate culture include the following contents:

First, the values of an enterprise should be that shareholders, managers, employees and customers all benefit.

Second, individual achievements are as important as collective achievements, and one cannot sacrifice another for the sake of one.

Third, even the best individual and organizational goals cannot be achieved without the support and cooperation of relevant departments and personnel. Therefore, full consultation and coordination between relevant departments and personnel is very important.

Four, managers * * * have three values, namely, strictly observe the delivery date, reduce costs, and ensure quality. These three values cannot be compromised under any circumstances. If these three items cannot be achieved at the same time, it is necessary to decide the priorities. The first is to strictly observe the delivery date, the second is to ensure the quality, and the third is to reduce the cost. Ensuring delivery time and reliable quality is a new non-price competitiveness, and its importance is increasing day by day.

The customer's opinion is not always correct, but the correct part is always more than the incorrect part. Customers are the lifeline of enterprises, and enterprises should treat customers correctly.

6. Spontaneous honesty is one of the most important values of people.

Corporate vision: It embodies the position and belief of entrepreneurs, is a concept in the minds of senior managers of enterprises, and is their vision for the future of enterprises. What do we stand for? What kind of enterprise do we want to be? Persistent answers and promises. Corporate vision also constantly encourages enterprises to forge ahead and strive for progress. What is corporate vision? It refers to the long-term desire and future situation of the enterprise, the blueprint for organizational development and the eternal pursuit of the organization. Corporate vision is the embodiment of enterprise development direction and strategic positioning. Around the eight areas of enterprise management, the CEO's own leadership and management ability can be rapidly improved to achieve the purpose of promoting enterprise growth.

Corporate vision: Just like a person, everyone will make a plan for himself and what kind of person he wants to be. The same is true for enterprises. There will also be a vision in the development strategy of the enterprise, which is to lead all employees to develop the enterprise into the goals and achievements they want to achieve!

Sense of mission: Just like individuals, everyone has a sense of mission in society. Then the enterprise instills such thoughts into the employees, so as to connect with the culture of the enterprise and make the employees full of enthusiasm within the enterprise. The sense of mission of enterprises is generally manifested in their efforts and contributions to society and employees! Once people have a sense of mission, no matter what they do, they will be very serious and hard!

Purpose: It is also a part of corporate culture. For example, an enterprise should instill a standard in its products and services. Simply put, the slogan of the enterprise can also be regarded as the purpose of the enterprise. This is very important to the image of the periphery of the enterprise, so that others feel that the enterprise is serious and standardized.

There is a connection between them. The establishment and corporate culture of an enterprise is very important, and it is the soul of an enterprise! The above points, this kind of culture will run through all employees of the whole enterprise, which will be of great help to the development of the enterprise, image building, employee quality guarantee and so on. The essence of enterprise lies in!

Question 6: What are the differences and definitions of the company's mission, vision and purpose? Corporate vision: It is the state \ result indicated by the goal. Like everyone else, everyone will make a plan for themselves, hoping to be what kind of person they want to be. So is the enterprise. In the development strategy of the enterprise, there will be a vision for the enterprise, which is to lead all employees to develop the enterprise into the goals and achievements they want to achieve!

Sense of mission: it is the orientation of the meaning of a person or an organization's life. Like individuals, everyone has a sense of social mission. Then the enterprise instills such thoughts into the employees, so as to connect with the culture of the enterprise and make the employees full of enthusiasm within the enterprise. The sense of mission of enterprises is generally manifested in their efforts and contributions to society and employees! Once people have a sense of mission, no matter what they do, they will be very serious and hard!

Purpose: It is also a part of corporate culture. For example, an enterprise should instill a standard in its products and services. Simply put, the slogan of the enterprise can also be regarded as the purpose of the enterprise. This is very important to the image of the periphery of the enterprise, so that others feel that the enterprise is serious and standardized.

From the above explanation, we can distinguish the difference between the three. However, they are all related. The establishment of an enterprise, corporate culture is the foundation, very important, is the soul of an enterprise! They will run through all employees in the whole enterprise, which will be of great help to the development, image building and quality assurance of employees. The essence of enterprise lies in!

Question 7: How to understand corporate vision and corporate mission 1? Many enterprises often have different understanding, definition and recognition of the concept when designing and displaying their own corporate vision and corporate mission. The corporate mission appearing in enterprise A is similar to that of enterprise B's corporate vision or corporate mission. In the application of corporate vision and corporate purpose, some people use corporate vision, others use corporate purpose. In fact, the connotation and extension of these two words are the same, but the word "purpose" is a common word or an old word that we have been accustomed to and used for many years, and "vision" is only a new word that has become fashionable in recent years.

2. In enterprises, corporate mission and corporate vision are both expressed. However, due to the unclear understanding of corporate vision and corporate mission by designers or employees who designed corporate vision and corporate mission, especially the differences between corporate vision and corporate mission in their respective definitions or questions that need to be answered, many enterprises have more overlap in corporate vision and corporate mission, and the corporate vision or corporate mission that employees could have simply and specifically understood and memorized becomes somewhat vague, which leads to the employees' cultural concept of the enterprise.

Therefore, in order to truly explore, refine, apply and give play to the cultural concept of corporate vision and corporate mission, it is necessary to analyze and understand the similarities and differences between corporate vision and corporate mission and their relationship:

1, corporate vision and corporate mission are both ideas and assumptions about the future development direction and goals of an enterprise, and they are also prospects and longings for the future. It is precisely because they are similarities of future prospects that people can easily understand them as a meaning or a concept. Therefore, corporate vision and corporate mission are often used or mixed between many different enterprises or within an enterprise. The author thinks that when designing and displaying corporate cultural creativity, if most employees of an enterprise can't accurately and clearly understand the difference between the two concepts and connotations, then it is best to choose a cultural creativity about the future development of the enterprise, or corporate mission, or corporate vision. For example, when I designed the corporate culture concept for Anhui Hewei Group, in order to avoid contradictions or difficulties when employees of Hewei Group understood corporate vision and the corporate mission, we adopted the method of designing or expounding the future development direction, goals, purposes and missions of Hewei Group only with the corporate mission concept, and decomposed the corporate mission into three aspects: social mission, economic mission and product mission.

2. If an enterprise must express corporate vision and corporate mission separately, so as to clearly explain and design the future development direction and goals of the enterprise, and motivate and guide employees, it is necessary to reach a unified understanding and understanding of the concepts and differences between corporate vision and corporate mission, especially to realize the difference between corporate vision and corporate mission.

Corporate vision refers to the long-term development direction, goals, objectives, self-set social responsibilities and obligations of an enterprise, which clearly defines what the company will look like in the future society. The description of its "appearance" is mainly expressed from the aspects of influence, contribution, ranking in the market or industry, and economic relations with relevant groups of enterprises. Corporate vision's main consideration is to encourage, guide and invest in groups with economic interests such as input and output, so that groups with direct capital investment, groups with employees' wisdom and life investment, and institutions investing in environmental resources can have long-term expectations and realistic actions, so that these groups and subjects can feel the realization of social value through the fulfillment and realization of corporate mission, and at the same time, their own interests can be guaranteed and realized.

The corporate mission is defined on the basis of corporate vision's concept. At this time, it is necessary to define the mission of the enterprise in detail to answer the scope or level of the business activities of the enterprise in the whole social and economic field. In other words, the mission of the enterprise only specifically expresses the economic identity or role of the enterprise in society. In the social field, what is the division of labor of enterprises and what economic contributions they have made to society. The enterprise mission is mainly aimed at the target field, specific customers or social people, and considers the economic behavior and behavior effect of the relationship between supply and demand in a certain aspect.