Baigou Hotel tells you how to transform in the face of fierce market competition.

In the hotel renovation project, design is the leading factor, which is the key factor related to the success of hotel renovation. It's like making a movie. Without a good script as the premise, I am afraid that no matter how high the actors' acting skills are, no matter how well the costumes are put in place, no matter how beautiful the lighting and sound effects are, a perfect work will not be produced. And design is equivalent to the script of a movie. In addition to meeting the practical functions of the hotel, we should choose economical and durable decoration materials, as well as the overall planning and layout, the choice of main materials and auxiliary materials, and the choice of decoration style. , has become a successful transformation project needs to be fully considered. The following Baigou Hotel will introduce how to decorate the following hotels:

First, a strong market awareness.

The social image of the hotel has changed from paying attention to symbols to social services, the spatial organization of the hotel has changed to openness, and the service items of the hotel have changed from comprehensiveness to characteristics and individualization. The decoration style moves from single to diversified, from focusing only on social benefits to paying more attention to economic benefits. Through the design, the transformed hotel can compete for tourists and improve the market share of the hotel. Therefore, the hotel renovation project must be carried out after mastering the hotel marketing strategy and studying competitors, so that the limited renovation funds can be used in the cutting edge. Take restaurant design as an example. Those who don't understand hotel marketing often only care about the material, color and overall effect. And excellent designers are more concerned about whether they can improve the standard of food and beverage prices through transformation. So who are the potential customers? What are their explicit and implicit consumer demands? How high is the psychological price tolerance of guest consumption? Then determine the theme style and cultural orientation of the design according to the corresponding target customer group, and then determine the investment budget of the private room, and limit the project cost of the design to the total investment.

Second, the comfort design

Hotels, especially high-star hotels, are places where the upper class patronize and consume, and are also symbols of identity and status. In the process of hotel decoration, the high-grade and exquisite selection of materials is self-evident. However, if the so-called luxury is only based on the accumulation of expensive materials, instead of thinking about the guests' thoughts and anxieties, putting themselves in their shoes and giving them high attention and care, it will only make the high-end restaurant stay on the surface of luxury and can't really match the luxury and hope it gives people. With the harmonious development of society, this impetuousness will gradually be replaced by humanized design concept, which will inevitably become the main direction of dynamic design of star-rated hotels. Therefore, the design of restaurants should be "comfort design", which can not only satisfy the spiritual pursuit of guests, but also create a warmer environment and satisfy people's nature of innovation, novelty and change. Abandon the fussy and luxurious design method that shows off wealth and embodies cultural connotation, and embody design culture and innovation consciousness with design vocabulary closer to nature. From the perspective of project cost, the project cost mainly includes labor cost, material cost, management fee and decoration company profit. After fierce market competition, the labor cost, management fee and profit are almost the same, and the main factor affecting the project cost is the designer's choice of materials. Excellent design does not rely on piling up high-grade materials to express its design effect, but takes care of the owner. Through superb material handling and the selection of some alternative materials, it can not only save money, but also create unexpected decoration effects. Basically the same effect and grade will lead to great differences in project cost because of different materials and artistic treatment methods of designers.

Third, the planning and layout should be reasonable, emphasizing integrity.

Hotel decoration is a process of extending the life cycle of the hotel, redeveloping its products and improving its management concept, rather than a simple decoration. Therefore, professional designers, architects and hotel managers should be organized to fully demonstrate the hotel market positioning, product development, functional layout and process design, management mode and the overall layout of supporting concealed works on the basis of fully investigating the hotel tourist market and comprehensively considering the present situation of hotel product structure of different scales and grades, so as to make the planning and design of hotel renovation more scientific and reasonable. In addition, hotel decoration is different from new construction, which requires designers not only to have superb effect processing technology, but also to know the calculation of civil load-bearing structure, master the reinforcement technology of floor and wall, water supply and drainage, strong and weak electricity and other comprehensive knowledge.

Fourth, the design concept should be new and the decoration style should be unique.

Concept is the driving force of design. The fashionable design reflects the flavor of the times.

With the progress of science and technology, new materials and technologies emerge one after another, which provides inexhaustible vocabulary for the design industry to pursue a brand-new atmosphere of the times. The continuous use of natural materials such as wood and stone reflects people's feelings of pursuing origin and being close to nature. New materials with the characteristics of the times, such as metal and glass, bring people brand-new interests of the times and convey luxury, stability, style and eternity. The application of intelligent technology in hotel design has improved the overall quality of indoor environment. Modern hotels pay more and more attention to the new concept of decoration design that adapts to the trend of the times, highlighting the subjectivity and individuality of hotel management and meeting the psychological needs of guests for perfection and comfort in a fast-paced society. Therefore, the decoration design should embody the new concept of "perfect comfort is luxury", change the traditional complicated design methods, and create a concise and lively decoration style and a convenient, comfortable and fast business theme through clever modeling, the use of main colors and rhythmic "purposeful lighting". Let * * * enjoy the natural extension of the hall space and blend in with the outdoor greening landscape. The design concept of comfort and humanization should be emphasized in guest room decoration.

Five, the overall transformation should be green and environmentally friendly, and the concealed works should be improved.

Building a green hotel and perfecting the supporting concealed works is one of the important goals of the renovation project. Hotel design should conscientiously implement the principle of green design. Establish a recycling resource system for non-renewable resources in ecosystems and biospheres, actively use renewable resources, make full use of natural light and solar energy, actively organize passive natural ventilation, save energy, strengthen the utilization and protection of natural resources, and actively develop and use truly environmentally friendly decorative materials. All supporting pipelines and equipment with low efficiency, high energy consumption and unfavorable to environmental protection will be upgraded in an all-round way to green, beautify and brighten the surrounding environment. According to the overall layout, adjust the direction of concealed pipelines accordingly, laying a good foundation for the economy, safety, environmental protection and comfort of the overall operation of the hotel.

The intransitive verb organizes the spatial framework of "sustainable development" hotels.

As a building (group), the hotel's material life cycle will change, the service items will increase or decrease, and the service content will be adjusted. There are many schools of decoration styles in each decoration cycle. As a dynamic design of star-rated hotels, it is necessary to organize a "sustainable development" spatial framework. First of all, take the traffic streamline as the context, moving the line means that the traffic streamline of passenger flow, logistics and service personnel should be clear and smooth.