2019-03-10 Innovation---User Value Formula

Continuously find incremental markets through innovation

Quickly occupy the market with 60-point products and form first-mover advantages

Remember: competing on the same dimension, first-mover advantage High threshold, first in volume

User value formula: User value = (new experience - old experience) - replacement cost

Three elements of Internet elements---product, traffic, Conversion rate

Three elements of physical business: product, space, traffic, conversion rate

New species case---Aduo

1. Find the reason for the physical space Good location

2. Turn consumers into spenders

3. IP hotel: traffic, scene, emotion

4. Scenario e-commerce

Internet dimension reduction attack----Three-stage rocket

1. Head traffic

2. Precipitating certain types of users---Business scenarios

3. Form a closed business loop

eg. Get

1. Luo Zhenyu’s free talk show

2. Get APP

3 .Payment for knowledge

High frequency promotes low frequency

Disruptive innovation: forming a new value network