Dare to Fight, Win Cooperation * * * Win

Dare to fight and win, and cooperation will win.

65438+February17 ——19,2021Bancheng Wine Industry Annual Strategic Communication Meeting was held in Shijiazhuang. Focusing on the theme of "Dare to Fight and Win, Win-Win Cooperation", this strategic communication meeting aims to share the development achievements in 2020, analyze the development limitations and problems of this year, and discuss the strategic development plan of 202 1 in depth, with a view to opening a new journey of 202 1 with a brand-new thinking and pattern.

Zhang Chunsheng, Party Secretary and General Manager of Bancheng Liquor Industry, Tan Yonggang, Marketing Director, Wang Li, Financial Director, Xu Shugang, Deputy General Manager of Bancheng Liquor Industry Sales Company, Beijing Tang Zhengyi Consulting Group and managers of major sales war zones of Bancheng Liquor Industry gathered in Shijiazhuang Quiet Hotel, which opened a new chapter in the development of Bancheng Liquor Industry.

Firm determination | Dare to fight and win, and cooperation will win *

In 2020, half-city wine industry will closely focus on the development theme of "Dare to win, win-win cooperation", hold strategic communication meetings continuously, comprehensively cover all market war zones, clarify the development direction, unite the strength of all parties and boost development confidence. Standing at the end of the year, the importance of this strategic communication meeting is self-evident. It not only pays tribute to and thanks all the people in half the city and all the marketers for their fearless enterprising and positive contributions, but also shows the strategic intention of 202 1 market and starts the "first shot" of 202 1 work deployment, so it is more weighty and worth looking forward to.

Carry forward the past and forge ahead into the future | Qi Xin will work together to develop business.

Conquer, move forward fearlessly

As we all know, 2020 is full of challenges, and the epidemic situation has brought great impact on the economic environment and enterprise development, but it has not changed the firm determination of the half-way wine industry to "dare to fight and win cooperation". Join hands with you, overcome difficulties halfway, resist the impact of the epidemic, and achieve a breakthrough in the wine industry.

At the meeting, based on the product structure and marketing performance of Half City Liquor Industry, the managers of each war zone successively summarized the marketing achievements and current development problems of their respective war zones in 2020, and made clear the market growth plan of 202 1 on this basis, hoping to help improve the performance and increase the income through this meeting.

Zhang Wenlong, brand manager of Half City Liquor Industry, is very satisfied with the brand marketing situation this year. 202 1 we should continue to intensify brand promotion, strengthen the brand, condense the core of half-wine culture, promote the brand strategy through various forms, strengthen the IP construction of half-wine culture festival and Long Yin Qiu Cang Li, deepen the internal connection with idiom world, China good poems and other cultural festivals, and let culture empower the brand influence.

Dialogue wins the future

From a professional point of view, the team of Beijing Tang Zhengyi Consulting Agency solved the problems of each cinema one by one, giving valuable opinions and suggestions on the product quality, product structure, brand planning and channel operation. They stressed that "taking product quality as the cornerstone, adapting to meet the new demand of consumption upgrading, strengthening brand awareness and intensively cultivating channel market" is an important way to seek breakthroughs and pursue higher-level development.

With the blessing of quality, brand and channel, half-way wine industry will maintain its development strength and enhance its confidence in development, and will surely achieve new breakthroughs!

Xu Shugang, deputy general manager of Bancheng Liquor Sales Company, and Tan Yonggang, marketing director of Bancheng Liquor, exchanged views with managers of various war zones on market situation, market control, market management and brand influence, and summarized relevant experiences and suggestions on product promotion, channel expansion and terminal support.

Zhang Chunsheng, Party Secretary and General Manager of Half-way Liquor Industry, held a discussion on pulse exchange. He said that even in this special period of this year, everyone has never slackened the pace of progress. This year, we put forward new strategic intentions for development. On the basis of adhering to the principle of "high brand, upward structure, few products and flat channels", we will incorporate "price management" into strategic thinking, strive to change market management from "quantity" to "quality", and rely on our own product quality and brand appeal to enhance channel bargaining power, cultivate consumer groups, continuously empower marketing, and increase efficiency and income.

Under the existing achievements and conditions in 2020, scientifically deploy the brand marketing work and road map in 20021year. He stressed that it is necessary to strengthen the confidence of "dare to fight and win", work hard, not afraid of urgency, actively investigate the market, tap demand, grasp key nodes, keep an eye on key actions, take advantage of the situation, and be stable and far-reaching! He said that the half-way wine industry is backed by "high-quality products and unique competitive brands". I believe that as long as we dare to fight, deepen strategic cooperation and actively promote strategic landing, we will certainly seek better performance breakthroughs and achieve strong growth of 202 1.

The future can be expected | Braving the wind and waves to win the battle 202 1

Raise the flag and set off again. How does Half-City Wine Industry Fight the Marketing War of 202 1? This strategic communication meeting has pointed out the direction and given the major policy for how to release "strong performance" and realize "great development" in the new year of Half City Wine Industry!

Everything in the past is a preface, and 2020 is drawing to a close. Half-way Liquor Industry will show the strategic development intention of 20021here, and will seek greater and more elaborate market development, actively practice the development concept of "inheriting the five elements of brewing and pursuing excellent quality", firmly move forward along the development road, create a new blueprint for high-quality development in an all-round way, and go all out to build the first brand of China soft-flavor essence.