How to use network marketing to promote hotel brand promotion?

In the internet marketing of hotel products, customers can only know the hotel rooms through the hotel website, so as to make a reservation decision. Therefore, doing a good job in web design and "virtual room" construction will be the key to hotel product strategy.

Simply put, the effect of hotel web design is exquisite and convenient.

"Virtual Room" allows the customer not only to have an all-round understanding of the room he will book, but more importantly, to design his favorite room in the "virtual room" and truly realize the best combination of tangible products, intangible products and intangible services in hotel rooms.

Second, the price strategy

Price is the most sensitive issue in hotel management, especially in marketing. Internet marketing makes the price of hotel rooms displayed in front of customers and competitors. Specifically, the price strategy of hotel room internet marketing should do the following.

Because of internet marketing, the cost of product development and promotion has been reduced. The hotel can further reduce the room price. And because online prices are open. It is convenient for customers to fully grasp the prices of other similar rooms. Therefore, we should increase the "transparency" of room pricing, establish a reasonable price explanation system, provide customers with the pricing of room-related products, and publicly introduce the procedures for setting room prices in the price catalogue to eliminate customers' doubts about hotel room prices.

Because the online room price may be impacted by hotels in the same industry at any time, an automatic room price adjustment system should be established online, which can automatically adjust the actual price on the basis of calculating the maximum profit according to the off-season, market supply and demand, and price changes of other hotels, and provide discounts regularly to attract customers.

Zhang said, a tourism marketing expert from Win Road Consulting, that there is still a long way to go before the hotel industry can win a place in the fierce competition. In particular, the initial investment and maintenance of network marketing need a lot of money, and the rapid development of information technology will make this period more bumpy, but I still hope you can make full use of network resources, broaden the market and strive for greater development space!

The winning consultant presented gifts.