China’s hotel industry is kidnapped by booking websites, where will hotel marketing go?

Driven by demand, domestic boutique hotels have developed extremely rapidly, and the number of hotels has shown a geometric upward trend. According to the "2014-2018 China Hotel Industry Development Prospects and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, the number of domestic boutique hotels has reached more than 200, mainly concentrated in economically developed coastal areas such as Shanghai, Beijing and Shenzhen. famous tourist destinations such as the city and Lijiang.

Judging from the booking status of travel websites such as Ctrip and Tongcheng, boutique hotels are quietly becoming an important market segment in the rapidly developing high-end hotel market in China, and a market blowout has occurred. Data from Ctrip shows that the number of domestic boutique hotels has increased by at least 200 in the past three years.

The significance of personalization to the hotel industry; the trend of personalization will become increasingly obvious; hoteliers are preparing for the era of smartphones and tablets

Due to the use of smart devices, hotels Room service has changed dramatically, with hotels and hotel guests connecting and communicating with each other through smart devices. In the future, business travel and leisure travel will also pay more attention to user experience.

IT architecture tends to be integrated and cloud-based

An aggregated hotel information platform can allow hotels to better manage hotel rooms. Typically, hotel revenue management is based on historical and current data. The number of rooms remaining in a hotel at a given moment determines the value of a hotel room. An aggregation platform enables hotels and hotel groups to become more intelligent in terms of room service, equipment maintenance and customer service.

According to the "2014-2020 China Hotel Industry Development Trends and Investment Decision Analysis Report" released by the Qianzhan Industry Research Institute: Cloud technology allows hotels to obtain efficient module processing and solutions, providing more advanced , flexible and scalable products and services. In the future, hotel technology will continue to move in these directions.