Can a star-rated hotel be changed into a pension hotel?

Time and space flow, the industry ups and downs. Under the pressure of operation, high-end hotels in Dongguan are trying to seek transformation by launching projects such as nursing homes and children's amusement parks.

Can a star-rated hotel be changed into a pension hotel?

When people observe the development and changes of the hotel industry in Dongguan from a historical perspective, they will find that the hotel service industry is actually a microcosm of the urban economy. Dongguan local government vigorously promotes the dual transformation of economy and society, guides and supports the development of private enterprises, and changes the development mode in the adjustment of industrial structure. Guangdong's pension industry is in great demand, but there are few good pension institutions. It seems a good way to transform a loss-making hotel into a nursing home.

The first luxury recreation nursing home in Dongguan, which was converted from a four-star hotel, officially opened in early June this year. When the hotel was first built, Huang Heshan never imagined that this crowded place would become a quiet and comfortable nursing home in just 10 years.

More than a year has passed, and the nursing home transformed from Dongguan Versailles Hotel has finally been listed, and the nursing home official website has also been launched. Although it has been listed, the renovation of the nursing home has not been completed. At present, the registration of the elderly has begun, and the follow-up transformation is about to be completed.

Changping Xiang Hao Recreation Nursing Home, the first star-rated hotel in Dongguan to be transformed into a nursing home, has also begun the transformation of "combination of medical care and nursing". The reporter visited a number of private nursing homes in Dongguan and found that although the facilities are complete and the decoration is luxurious, compared with the public nursing homes, the occupancy rate of private nursing homes in Dongguan is only about 1%, and it faces various problems.

Market needs and policy support, nursing homes seem to be a good direction of transformation, but it is not realistic for Dongguan hotels to transform nursing homes. For hotels, the concept of competition is to foster strengths and avoid weaknesses and gain a share in market segments.