Why are high-end hotels keen on self-decline?

Buy 10 send 10 self-help coupons during the Golden Week, order take-away beer, enjoy self-help discount with the ticket stub of the opposite cinema, enjoy the promotion of moon cake gift box, and enjoy the five-star brand-new luxury big bed room for 588 yuan ... During the "Eleventh" Golden Week, some high-end luxury hotels reduced their prices and started large-scale promotion. There is a "contrast" between the high-end and the people.

In recent years, many high-end hotels have taken off their expensive and gorgeous coats. Luxury "Yan Abalone Wings" sells fried bean sprouts, high-end restaurants focus on crayfish, and five-star hotels take out lunch boxes. Many hotels even take the initiative to ask for "star rating".

In fact, such changes are both "unexpected" and "reasonable". Since the implementation of the eight central regulations, unreasonable official consumption has been significantly curbed, and standards such as meetings and accommodation have been strictly controlled. Many high-end hotels that used to "make money by the public" were empty, and the bubble of luxury consumption was squeezed. High-end hotels that have been "returned to their original shape" naturally need to rethink their way out, return to the essence of catering and hotel services, and aim at a larger and safer mass consumer market.

Behind the decline of high-end hotels, there is a change in consumption. With the high-end hotel consumption "official retreat from the people", market resources are facing the survival of the fittest and re-allocation, which is not simply throwing resources to the mass consumer market. Facing the challenge of mass consumption transformation and upgrading, high-end hotels should actively change their pace and direction while lowering their posture, and launch projects and products that consumers are willing to accept without sacrificing service quality, so as to truly successfully transform.

Of course, some high-end hotels still have small plans to recapture the official consumption business of some government agencies by "picking stars" and create the illusion of simplicity on the surface; There are also some hotels that simply hide high-end catering and accommodation services in "farmhouses", even in the depths of the jungle or in private houses. For this superficial effort, the relevant departments must keep their eyes open and remain vigilant.

With the development of society, people's understanding of "high-end" is becoming more and more rational. High-end, luxurious and high-end products that are divorced from the masses and deviate from the regulations cannot stand for a long time in the face of an increasingly rational market and strict supervision. It is a win-win situation for high-end hotels, markets and consumers to lower themselves. I look forward to carrying forward the good atmosphere of changing my face, embracing the masses and lowering myself in more fields.

The relationship between national policies.