Is it true that established international hotels have "turned over cards" in succession?

Hilton Shanghai recently announced that it will cancel its hotel from 20 18 65438+ 10/day, and it will be put into operation by Kunlun Hotel, a subsidiary of Jinjiang Group. It can be seen that Shanghai's established international hotels such as Hilton Jing 'an and Sheraton Hongqiao have recently reported a "flop", and these internationally renowned hotels are about to "transform" into new hotel brands in China. At the same time, Greenland has been declared as a local hotel brand in China 10.

In addition to green space, Shimao, Baolong, Taihe, Caesar and Hejing are also building their own hotel brands. In fact, with the development of domestic hotel industry in recent years, more and more local hotel brands began to carve up the market, and the advantages of established international hotels are no longer obvious. According to industry insiders, with the expiration of the 30-year management contract between the first batch of domestic five-star hotels and foreign-funded management companies, more and more hotels may face the situation of brand change.

The so-called "flop" refers to the original other chain or single brand, only changing the signboard, rarely making local decoration adjustments and directly joining a chain hotel brand, and the degree of standardization of decoration hardware is low. It is reported that there is no "flop" phenomenon of foreign hotels in Guangzhou at present, which is related to the fact that foreign hotel chain brands did not open the door of Guangzhou hotel industry until 2005 and the cooperation period has not yet arrived. Although Guangzhou has long had high-end star-rated hotels, the first three five-star hotels selected by the National Tourism Administration have all settled in Guangzhou.