Why do so many people travel recently?

As the temperature rises gradually, it is the best time for spring outing in a year. On February 28th, a piece of news that "many places in the north will heat up in a fast-forward way" boarded a hot search in Weibo. According to the Central Meteorological Observatory, from February 27th to March 8th, the average temperature in most parts of northern China was significantly higher than normal. With the blooming of spring, tourists' enthusiasm for traveling is once again stimulated. According to the data of some travel platforms, compared with the Spring Festival holiday, the number of passengers has decreased recently, and the average price of air tickets in February and March dropped by 30% compared with 65438+ 10. Many scenic spots have become the first choice for tourists to travel in spring. It is expected that with the arrival of spring and the arrival of peak-shifting travel and flower viewing season, the tourism market will once again usher in a travel craze.

Domestic long-distance travel orders account for more than half.

As the cold winter fades away, people take off their heavy coats and prepare to start looking for the journey of spring.

"Recently, the photo of Chimonanthus praecox in Xiaohongshu was madly screened, so I was very touched. I plan to go to see flowers with my friends on weekends and feel the recovery of nature. " Xu Shen, who loves traveling, said.

The traditional off-season of the tourism market in previous years is particularly different this year. Ctrip data shows that up to now, the order volume of domestic free travel products booked on the platform in February and March increased by 446% year-on-year, and the booking volume with group tours increased by188% year-on-year; In the past two weeks, the number of orders for group tours and free travel has reached more than 80% of the peak booking period during this year's Spring Festival holiday and the week before the Spring Festival.

Tuniu's data also shows that consumer orders for booking travel continued to grow from late February to mid-March, with domestic long-distance travel orders accounting for 57%, Zhou Bianyou orders accounting for 35% and outbound travel orders accounting for 8%. We don't count the travel demand of booking air tickets and hotels separately, but only the booking of package tour products, so as to maintain a high popularity with group tours, accounting for 47% of the orders, followed by free travel and go on road trip, accounting for 3 1% and 14% of the orders respectively.

Where to go data shows that the number of air tickets and hotel reservations in popular tourist destinations such as Dali, Lijiang, Xiamen and Sanya has increased significantly year-on-year.

The best time to swim in the wrong peak

The flight price is gradually falling, which also allows tourists to see the best time to travel at the wrong peak. Beijing business today today's reporter saw in Ctrip Travel App that the lowest price of air tickets from Beijing to Shanghai in March was 500 yuan; The lowest air ticket price from Beijing to Lijiang in March is 650 yuan; The lowest price for air tickets from Beijing to Chengdu in March is 430 yuan. It is not difficult to see that the future air ticket price will be significantly lower than that during Spring Festival travel rush.

Where to go data also shows that the average payment price of air tickets in February and March is 30% lower than that in 65438+ 10.

Shen Jiayi, a senior researcher at Ctrip Research Institute, believes that this year's spring tourism market may bid farewell to the traditional off-season and become a new starting point for the annual tourism recovery. First of all, people's enthusiasm for traveling is accumulated for a long time, and it will show a trend of continuous release with the Spring Festival holiday as a turning point; Secondly, because the price of post-holiday tourism products is generally lower than that of holidays, many people choose to travel during this preferential window period; Finally, for some popular destinations to enjoy flowers and snow, February and March are in the "taste-enjoying period", at which time you can get a quite comfortable travel experience.

It is expected that the flower viewing tide will last until May.

"Who is the spring breeze? Butterflies suddenly spread all over the ground. " With the spring breeze blowing, many scenic spots have also put on "new clothes" and started the "spring outing day" mode, which has obviously released the demand for tourists to enjoy the spring outing.

"Spring is to go for an outing and visit the park. Seeing flowers in bud and green lawns will make people look brand-new. Green is a vibrant color, and we will regain our vitality. Three years after the epidemic, we didn't really feel the beauty of spring. Now we have planned to go to the suburbs for a walk on weekends, feel the nature and breathe the long-lost fresh air. " Wang Meng who lives in Beijing said with emotion.

Tuniu said that the search volume and booking volume of spring tour related products continued to grow. In terms of scenic spots, Lugu Lake, Wuzhizhou, Jiuzhaigou, Gulangyu Island, Lijiang River and other scenic spots rank high in search heat. In addition, the climate of popular tourist cities in Yunnan is mild, and rape blossoms in Luoping and peach blossoms in southeastern Yunnan are gradually entering full bloom. It is expected that with the arrival of peak-shifting travel and flower viewing season, the domestic tourism market will once again set off a travel boom.

Wu Liyun, an associate professor at the Institute of Cultural Tourism Industry in China, beijing international studies university, said that there is no doubt that every spring is a tourist season. From the time point of view, March and April are the peak of flower viewing tour. In fact, there are some flowers to see in May, and tourism enterprises can focus on launching some related products from March to May.

"All tourism service enterprises can take flower viewing as the main body and launch themed flower viewing tours around flowers with local characteristics. At the same time, in addition to flower viewing, superimposing tourism resources from all over the country and adding cultural and folk experiences will be more attractive than a single flower viewing tour. " Wu Liyun thinks.