Brand background of ZMAX Chaoman Fashion Hotel

In July 213, the original major shareholders of 7 Days Hotel, such as Zheng Nanyan and He Boquan, jointly established the Platinum Hotel Group with global investment funds Carlyle and Sequoia Capital * * *, and used this as a platform to complete the privatization acquisition of 7 Days Hotel. The Group * * has five brands, namely Protofino Hotel, ZMAX Chaoman and Lavande.

At present, the traditional hotels in China are simply graded by star rating, and they don't pay much attention to the personalized needs of their guests, but there is a great potential personalized demand in the market, which is the basic logic of establishing ZMAX Chaoman Hotel brand.