How to choose an address for a nail salon?

The address of the store is closely related to the quality of business, and a good geographical location will be one of the indispensable conditions for your success. The location of nail shops is mainly distributed in three aspects: first, mature business districts, such as Guangzhou Garden Hotel, where customers are generally white-collar, so the requirements for nail shops will be higher, such as the quality of products used in shop decoration, the technical level and service attitude of employees and so on. But correspondingly, the service price will be higher, the consumer demand of white-collar workers is a relatively big trend, and the pursuit of high-grade is their symbol, so nail shops can make more efforts in this regard.

The second choice is more concentrated in places like pedestrian streets and shopping malls. Pedestrian street and shopping mall are similar in that there are many people, but there are still many differences between them. There are many people in the pedestrian street, but the consumption level is uneven with the consumers, which makes it difficult to locate the nail shop: in the face of such a situation, you don't have to list the consumers in your future store at once. Therefore, if you choose to open a nail salon on the pedestrian street, the positioning is generally more complicated, with high, middle and low grades to meet the specific requirements of different consumer groups. Like shopping malls, generally speaking, there will be fewer people than pedestrian streets, but the overall quality will be higher. Because there are more customers going to the mall, they are all targeted. After all, there will be fewer people shopping. However, the disadvantage of shopping malls is that the positioning of nail shops is limited by the overall positioning of shopping malls. In other words, once you open a nail salon in the mall, the level of your store will follow the positioning of the mall.

I think the third option is in some mature communities. Now look at the nail market.

There are still few people who choose to stay in the community, but there are many beauties. The number of people in the community is relatively small, and those people come and go: this has caused your consumer groups to be limited. But the community also has the advantages of the community: for example, the consumer groups are relatively stable, and there will be more card-opening guests and loyal guests, and so on! So if you choose to open a shop in the community, you can refer to some management methods of beauty clubs. (From) All the text and picture manuscripts indicated on this website are copyrighted by Puyi News Channel. Without the authorization of this website agreement, no media, website or individual may reprint, link, repost or publish in other ways.