The dilemma of high-end hotels

Really? Hotel magnate? The so-called Jinmao Hotel is very vulnerable to the epidemic. Although he owns eight luxury hotels in a prime location in China's first tier cities, the house prices range from 1000 yuan to 10000 yuan, which can be described as luxury. However, under the influence of the epidemic in the first half of this year, domestic tourism, finance and leasing industries have been hit hard by the epidemic, and all walks of life are experiencing the test of the epidemic. Many companies have not passed the test of bankruptcy, and some are also laying off employees, trying to change the status quo, and the financial situation of Jinmao Hotel is also changing.

Jinmao Hotel has eight luxury hotels in the prime location of China's first tier cities, with room prices ranging from 1000 yuan to 10000 yuan, which corresponds to a relatively high consumer group. However, under the epidemic situation, people travel less. In their current situation, the existing funds in their hands cannot cover short-term debts, and the deficit is relatively large, which cannot support the operation of hotels. Moreover, the company's financial situation is also quite grim. In addition, the late development of the epidemic is unknown, and the epidemic has not completely ended. At the beginning of June, Jinmao Company announced privatization, and most of them were handed over to the market and individuals. This is also a good idea. Privately, it will put power into the market. At this time, China Jinmao can flexibly adjust and use assets, and can survive the difficult period after the epidemic, which is conducive to the long-term development of the company. At present, only by letting the company survive can we think about the future development.

As far as I know, China Jinmao is a real estate and hotel platform enterprise under the China Sinochem Group. At present, the domestic real estate industry mainly takes the route of high-end residence and high-end hotel, which is why it is called luxury hotel, and its development and prospects are better. In 20 14, China Jinmao spun off its hotel business and listed on the Hong Kong Stock Exchange. Now it is Jinmao Hotel. Privatization is beneficial to his development.