How is Atour Hotel packaged?

Understand your target customer groups, design a unique look, etc.

1. According to the query on Sohu Finance Network, the packaging method of Atour Hotel is to understand the target customer group: what is the age, gender and consumption habits of the customers, which helps to choose suitable packaging design and color scheme.

2. Design a unique appearance: You can use brand colors to decorate product packaging to highlight the uniqueness of the brand. You can also add some artistic elements or pattern designs to increase the appeal of the product.

3. High-quality materials: Choose high-quality materials for production to ensure that the product will not be damaged during transportation. Factors such as toughness and thickness should be taken into consideration when choosing paper materials.

4. Conduct testing: ensure that all details meet the requirements before mass production and use in the market. Prepare several different versions (including different sizes or materials) so that adjustments and optimization can be made based on feedback information.

5. Information: Provide necessary information on the packaging, including product name, price, ingredient list, contact information, etc. You can also add the hotel’s special service introduction and related promotional materials to enhance the customer experience. Conversion rates are also increased.