Where is the development road of economy hotel?

After nearly 20 years of development, China's economy hotel market has gradually entered a period of stable development from the era of staking, and various problems have gradually emerged. Bottleneck theory and inflection point theory also came into being. In view of all kinds of puzzles encountered in the development of budget hotels, hotel brands are constantly innovating. Can these new tricks make the budget hotels glow again? Where is the development of budget hotels?

Economy hotels should explore the market of second-and third-tier cities.

According to authoritative statistics, the chain rate of China express hotels is 15%, and the weight of American express hotels is 75%. In China, more than 80% of the market belongs to the market category of second-and third-tier cities. The second-and third-tier markets are basically out of order, and single hotels occupy an absolute number, which is almost a blank area of chain hotels. The larger space provides a hotbed for the development of budget hotels. Compared with single hotels and small hotels in second-and third-tier cities, the entry of chain hotels will easily become a leader in the local market with its superior management and service capabilities. Now, many hotel chain brands have found strong business opportunities in second-and third-tier cities. Ruheng 8 Hotel Chain will aim at second-and third-tier cities and strive to build boutique and fashionable hotels in second-and third-tier cities. After 80 s and 90 s, it gradually became the mainstream consumer group in the second and third tier markets. This group has a very cutting-edge concept of communication and consumption. The high-end atmospheric and fashionable image style of Heng 8 hotel chain and its high cost performance compared with first-and second-tier cities will become the first choice for this group of people.

Strengthen communication with the outside world and learn from foreign budget hotels.

Hotel is an international and standardized industry, and the application of advanced and applicable hotel model will spread to every corner of the world. From architectural appearance to advanced materials, from facilities to articles, from computer hardware to software, from business model to management service specification and environmental protection, there are scientific standards and implementation procedures. There used to be a lot of exchanges between Chinese and foreign high-end hotels. Now, the study and exchange of foreign budget hotels should increase. For example, the excellent management mode of Heng 8 hotel chain is to absorb foreign advanced management experience, combine it perfectly with local reality, and constantly improve it in practice, and finally form a mature management mode.

Accelerate the transformation of economy hotels into modern enterprise system, and establish the basis of market-oriented operation from the property right system.

This is the basis for promoting economy hotels to enter the market economy system from a micro perspective, the key to establishing market players, and the premise for economy hotels to operate commercially. In this regard, the state has unified requirements and practices for establishing a modern enterprise system. In terms of clarifying property rights and establishing corporate governance structure, the separation of ownership and management rights is the same as that of enterprises in all walks of life. In establishing modern enterprise system, budget hotels can learn from foreign-funded hotels. As the earliest foreign investment field, its market economy, management and service norms have been in line with international standards, and budget hotels can directly imitate them.

Developing economical hotels is the need of the new stage of hotel industry development in China, the need of social and economic development, the need of reform and development, and the need of China's integration into economic globalization. Economy hotel not only has the necessity and feasibility of development, but also has realistic urgency and great opportunities. This is both an opportunity and a challenge for the macro-management structure of the hotel and the member hotels in the hotel industry.