Traditional Culture Encyclopedia - Hotel reservation - What are the implications of product planning for hotel marketing?

What are the implications of product planning for hotel marketing?

Understand target customers and create unique selling points.

1. Understand target customers: Product planning requires an in-depth understanding of the needs, preferences and consumption habits of target customers. Hotel marketing should develop corresponding marketing strategies based on the characteristics of target customers to attract more customers.

2. Create unique selling points: In the fiercely competitive hotel market, product planning needs to create unique selling points to make the hotel's products or services competitive in the market. Special room types, customized services, etc. can be launched to meet the special needs of customers.